Bluecore

🚨🔬New Bluecore data finds that retailers with the highest shopper identification rates see 53% more repeat purchases vs. brands with lower identification rates. 🔬🚨 For most retailers, this year’s profits will come from the customers they already know. So this new data is a significant indicator for how marketers can simultaneously build short-term revenue lift and long-term profitability. This is one of many new findings from the industry’s first-of-its-kind Customer Growth Benchmarks report. Instead of capturing the data that is easy to collect (i.e. channel metrics such as open rates, click rates), Bluecore’s annual benchmarks report focuses on the *critical benchmarks that are most aligned with business health.* 🤯 Our report dives into key customer-centric metrics for retailers across the lifecycle, and across retail categories. Each category is benchmarked separately so that retail leaders are able to compare their own performance with a relevant peer set. While every brand has unique trends, Bluecore finds that retailers focused on the metrics and best practices that drive customer movement have higher performance across the customer lifecycle. Check out the full report to see how your brand stacks up against your peers for: 🔹Shopper identification rates  🔹Retention rates  🔹Repeat purchases  🔹Reactivation  🔹and more Read more: https://lnkd.in/eecebNgw

Lenovo is a leader in computing innovation. And their innovative spirit doesn’t stop there. As this PC powerhouse tackles direct-to-consumer  — growing 30% YoY — personalization is at the heart of their marketing strategy. That’s why they’ve partnered with Bluecore. Today, Lenovo is: 💻 Capturing more information through their homepage.  💻 Powering marketing campaigns with robust customer profiles.  💻 Creating cross-promotion opportunities at scale. To learn more about Lenovo’s marketing efforts, tune in to The Robin Report's Retail Unwrapped podcast to hear from Jennifer Downes. Listen here: https://lnkd.in/gbvYKfVw

Want to stand out in the hyper-competitive health and beauty market? Personalization is non-negotiable. High-growth retailers are combining front-end personalization with back-end predictive capabilities to help create more cross-category buyers and move customers through the lifecycle faster and more effectively. The result: loyal customers and a strong bottom line To learn their tactics, check out Bluecore’s new guide for health and beauty brands. Inside we map out the highest impact tactics your health and beauty brand can use to deliver an exceptional CX while growing repeat purchases and retention with: 💄 A customer-focused marketing framework that powers personalization.  💄 Data-backed insights on customer behavior and market trends.  💄 Foundational and advanced tactics across all four phases of the customer lifecycle. Read the guide here: https://lnkd.in/eRUV-wqS

ICYMI: Our CMO Jason Grunberg took the stage at CommerceNext with marketing leaders from Tapestry, SEPHORA, and Lowe's Companies, Inc. Retailers must create a customer experience that’s unified across all channels, both on- and offline. The panel discussed emerging omnichannel strategies with three key takeaways: 1️⃣ Integrating the knowledge of in-store staff and online experiences 2️⃣ Track data across the entire customer lifecycle — not just point of purchase 3️⃣ Expanding capabilities for everything from discovery and delivery Watch the full video here: https://lnkd.in/erC5ix-z

“Because you’re worth it.” L'Oréal, the world’s most valuable beauty brand, has been saying that to customers for more than 50 years. It’s an important sentiment because their products — and all other health and beauty brands’ products — have potential to become part of the customers’ personal brands, improving confidence, self-care, and empowerment. Personalization is “worth it” for these brands. But just as the customer journey has evolved, personalized experiences must evolve along with it. To drive repeat purchases and retention, health and beauty brands must create cross-category buyers. As early as they can. Our CMO Jason Grunberg shares his insights for how health and beauty retailers can make that happen, including: 💄 Marrying behavioral and product signals to make recommendations based on product attributes, such as ingredients 🤦♂️ Making sure recommendations reflect inventory levels to avoid personalization fails 🔮 Using first-time buyers as their test focus group to predict buyer preference evolution 🔁 Moving past the purchase funnel and focusing on moving customers through the lifecycle Read more: https://lnkd.in/eFSnyya2

Hard truth: Most brands do not know their customers. This simple fact makes running the company an uphill challenge. 🔹 Growth and EBITDA become unpredictable.  🔹 Inventory buying becomes driven by opinions, not market demands.  🔹 The C-suite struggles to share compelling data with the board and investors. To unlock a customer-first approach, retail executives must embrace customer movement — a framework to better understand the health of your customer file and opportunities for growth. Say goodbye to unknown customers. And hello to stronger retention, acquisition, and merchandising strategies. Our latest guide shows you how: https://lnkd.in/gtswiCcV

Congrats to our friends at Carhartt, winners of the "Best Use of Data or Technology in Marketing" Award from CommerceNext! During the Commerce Nextys, Jennifer Slegers (Sopko) and her team were recognized for their customer-centric approach for new revenue opportunities. During the holiday season, Carhartt tailored shopping experiences and promotions to expand its customer base, specifically focused on the metrics that matter most, such as retention and purchase frequency.

Congrats to Julia Metaxas, Lulu and Georgia's VP of Growth and one of Chain Store Age's Top Women in Retail! 🎉 One of five marketers selected, Julia caught the judges' eyes for her customer-first approach. As Chain Store Age wrote, "She and her team use the metrics of identification rate, first-time buyer rate and repeat purchase rate to inform channel strategies and deliver profitable growth for Lulu and Georgia."

The more shoppers you can identify, the more you can reach. That’s why it’s crucial retailers increase their identification rates, or the percentage of site visitors they can identify by an attribute — phone number of email address, for example —  tie back to a unified customer profile. Not sure where to start? We’ve outlined four ways to increase your identification rate: ➕ Grow your list with lead capture campaigns on your site ➕ Add JavaScript snippets and purchase pixels to your pages to track user behavior ➕ Round out your customer profiles with email appends ➕ Integrate with a (transparent, ideally) first-party identification network Read more here: https://lnkd.in/eRBax9j2

The key to our company’s success? The Bluecorians who power our platform. Today, we’re shining the spotlight on Shweta Singh Rathore, who was initially drawn to Bluecore’s remote-first environment and ultimately sold on the team’s dedication and values. Get to know her below!