Katie Visconti is #hiring. Know anyone who might be interested? Oh, and by the way, Katie Visconti is the best and #bluecore is an amazing company to be a part of!

It's hard to believe I've been in the retail MarTech space for for all these years and this will be my first ShopTalk. Message me if you'd like to connect just to say hello or, you know, to talk some Bluecore shop! #shoptalk2024

Look who is joining the Bluecore party! What a great addition to the team. Welcome, Mary Kay Huse!

Here's a stat that may by more frustrating than shocking for my friends in retail: 79% of site visitors went unidentified on Black Friday. I repeat....79%! And to quote Captain Obvious, you can’t deliver personalized content that engages and converts customers unless you know who they are. Well, I'm not sure he actually said that but he would if he was in digital marketing! All of this means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/gc-7F46Z 

For my retail friends..... Be sure to check out Bluecore's 2023 Black Friday Report, which is full of interesting and actionable insights. Similar to 2022, nearly 80% of all shoppers were anonymous, but the largest retailers saw a 12% increase in ID rate while mid-market retailer's ID rate decreased by 4%.

For any Solutions Consultants out there looking for their next adventure! Come join the Bluecore party!

That's right! Bluecore has been named Best Overall Conversion Optimization Technology by MarTech Breakthrough! Pretty cool to be recognized for helping enterprise retailers more effectively move shoppers through the funnel, no matter what the environment https://bit.ly/47MPG5I

For those of you retailers who don't already have a countdown clock on your desk..... This report offers actionable ways to makes sure you're ready for Black Friday and Cyber Monday! Bluecore

For all my retail/eComm connections: You won't be surprised to learn that retailers were unable to identify 74% of their visitors during BFCM last year, leaving those shoppers completely unreachable. To change the trend this year, Bluecore is excited to introduce Transparent Identification to customers, which gives them complete visibility into their ID rate and the strategic guidance to quickly move newly identified and acquired leads through the funnel to become repeat buyers. https://bit.ly/46HWwZs