That's right! Bluecore has been named Best Overall Conversion Optimization Technology by MarTech Breakthrough! Pretty cool to be recognized for helping enterprise retailers more effectively move shoppers through the funnel, no matter what the environment https://bit.ly/47MPG5I
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Helping brands acquire, grow, and retain customers through solutions leveraging data, technology, and consultation.
Marketing leaders already know that Customer Data Platforms (CDPs) can provide big steps forward, but Marketers are also nervous about CDPs; Technology can balloon in costs and you're often at the mercy of CDP development partners for design and implementation ... Until now. Read Hansa's comprehensive guide to implementing a CDP! https://lnkd.in/gCMZ8aK8
The marketer's guide to implementing a CDP
hansamarketing.com
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We at Hansa know that success depends on having a plan in place, but how else can you prepare for success with a CDP? Read our guide for tips on how to approach and plan for a CDP.
Marketing leaders already know that Customer Data Platforms (CDPs) can provide big steps forward, but Marketers are also nervous about CDPs; The tech can balloon in costs and you're often at the mercy of CDP development partners for design and implementation ... Until now. Read our comprehensive guide to implementing a CDP! https://hubs.li/Q01-4L9k0
The marketer's guide to implementing a CDP
hansamarketing.com
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Jason said it best in an earlier post: there's a TON of confusion in the CDP space. A CDP, as defined by the Customer Data Platform Institute, "creates a persistent, unified customer and prospect database accessible to other systems" so marketers and other business stakeholders can drive outcomes. Namely, increased customer engagement (via personalized interactions across all channels) and revenue. Yet, many providers are either overstating what their tech can do or extending the definition of CDP to align with their proposition. The remnants of this can be see in the MarTech article below. #cdp #cx
90% of marketers say their CDP doesn't meet current business needs | MarTech
martech.org
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Marketing leaders already know that Customer Data Platforms (CDPs) can provide big steps forward, but Marketers are also nervous about CDPs; The tech can balloon in costs and you're often at the mercy of CDP development partners for design and implementation ... Until now. Read our comprehensive guide to implementing a CDP! https://hubs.li/Q01-4L9k0
The marketer's guide to implementing a CDP
hansamarketing.com
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Acquia’s Annual CX Trends Survey reveals Challenges for Marketers - Martechcube: Acquia’s Annual CX Trends Survey reveals Challenges for Marketers Martechcube #datagovernance #CDO #finperform
Google News
https://www.martechcube.com
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Break the cycle of stagnant growth with Omniconvert. Embrace a lifetime value and habit-forming approach for sustainable Ecommerce success. #EcommerceGrowth #CustomerRetention #LifetimeValue #Omniconvert @Omniconvert
Web personlization tool for dynamic websites - CRO Platform Omniconvert
https://www.omniconvert.com
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#RoTheDEIPro|Top Recruiting Voice| Diversity TA @Salesforce| Dallas SWN Events/VTO Chair| Dallas Regional Site Council| Dallas Culture Guide| DEI Advocate | Trailhead Ranger ☁️
New Einstein 1 Marketing and Commerce innovations help brands: 👉 auto-generate marketing briefs and promotions with Einstein Copilot 👉 tap #DataCloud to surface shopper insights 👉 trigger content journeys with Einstein Personalization Details here: #salesforce #salesforceccommunity #marketing #commerce
Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI
salesforce.smh.re
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📊 Unlocking Success with an Integrated Measurement Framework in D2C & E-Commerce 📈 Data-driven decision-making is at the core of success in D2C and e-commerce. I came across this insightful article from Think with Google on "The Power of an Integrated Measurement Framework." It's a must-read for brand owners and digital marketers in this space. Here's a quick summary of the key takeaways: 🔍 1. Holistic Data Approach: The article emphasizes the importance of taking a holistic view of data. In the D2C world, every touchpoint matters. By integrating data from various sources, you gain a comprehensive understanding of your customer's journey. 📉 2. Connecting the Dots: To make informed decisions, it's crucial to connect the dots between online and offline data. The article discusses strategies to bridge this gap effectively. 💡 3. Attribution Models: Discover how advanced attribution models can help you allocate your marketing budget more intelligently, ensuring your investment generates maximum ROI. 📣 4. Real-time Insights: In the fast-paced world of e-commerce, real-time insights are game-changers. Learn how to leverage data for on-the-fly adjustments and optimizations. 🌐 5. Optimizing the Customer Journey: The article delves into ways to use data to fine-tune the customer journey, enhancing the overall shopping experience. 🚀 6. Success Stories: Explore case studies of brands that have harnessed the power of integrated measurement frameworks to drive remarkable growth. 🔗 7. The Future of Measurement: As D2C and e-commerce continue to evolve, this article also touches on what the future of measurement looks like. For the full article, check it out here: https://lnkd.in/dgZHXUam In our data-centric world, the ability to harness insights and make data-backed decisions is the key to staying ahead. Dive into the article, and let's discuss your thoughts on integrated measurement frameworks and how they're shaping the D2C and e-commerce landscape. 💬 Leave your thoughts in the comment box would love to hear what the industry folks have to speak on it #D2C #Ecommerce #DataDriven #DigitalMarketing #IntegratedMeasurement #SuccessStrategies
Integrated measurement framework & strategy - Think with Google
thinkwithgoogle.com
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Check out Hansa’s Marketer’s comprehensive guide to implementing a CDP - created to help Marketing leaders design, implement and get value out of a Customer Data Platform.
The Marketer's Guide to Implementing a CDP
thecustomer.net
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