Richard Raphael’s Post

Shocking stat: 79% of site visitors went unidentified on Black Friday. 🙀 You can’t personalize and serve relevant (not to mention margin-saving) offers to your customers unless you know who they are. Which means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. @Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/ekw5U69U 

Shocking stat: 79% of site visitors went unidentified on Black Friday. You can’t personalize and serve relevant (not to mention margin-saving) offers to your customers unless you know who they are. Which means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/ePwc-pVb 

Shocking stat: 79% of site visitors went unidentified on Black Friday. You can’t personalize and serve relevant (not to mention margin-saving) offers to your customers unless you know who they are. Which means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/gJTRS8yK 

Shocking stat: 79% of site visitors went unidentified on Black Friday. You can’t personalize and serve relevant (not to mention margin-saving) offers to your customers unless you know who they are. Which means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/g2MfRkWa 

Shocking stat: 79% of site visitors went unidentified on Black Friday. You can’t personalize and serve relevant (not to mention margin-saving) offers to your customers unless you know who they are. Which means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/gEQRD2YB 

Shocking stat: 79% of site visitors went unidentified on Black Friday. You can’t personalize and serve relevant (not to mention margin-saving) offers to your customers unless you know who they are. Which means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/gRq4bhUK 

Shocking stat: 79% of site visitors went unidentified on Black Friday. You can’t personalize and serve relevant (not to mention margin-saving) offers to your customers unless you know who they are. Which means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/g8cNruVn

Retailers, if your site conversions are low, you're likely struggling to identify the shoppers coming to your website (a whopping 79% of site visitors went unidentified over Black Friday). This can hinder your ability to create loyal customers and meet your revenue targets. Now, with Bluecore's Transparent ID Network, retailers can quickly increase shopper identification of new-to-website shoppers (within 24 hours). Plus, the best part is that the network does not require data sharing. Retailers can benefit from it without contributing their valuable data back and avoid their competitors benefiting from it. Check out the link to learn more about the network and how it can help your business: https://lnkd.in/gmSJcz2q

Shopper identification is one of the biggest opportunities for retailers coming out of BFCM with 79% of site visitors going unidentified. If you can't reach shoppers, you can't get them to convert, and that puts a roadblock between retailers and their revenue targets. Now, with Bluecore's Transparent ID Network, retailers can increase shopper identification of new-to-website shoppers with significant speed. In addition to being able to re-identify shoppers and build more complete profiles, the network does not require data sharing – retailers can benefit from the network without contributing their valuable data back (and avoid their competitors benefiting from it). Find out more about the full product release:

Third-party cookies have long been the most cost-effective way for retailers to reach new customers. Without them, a first-party identification strategy is a must. Identification rate is a crucial metric. The more customers retailers can identify, the better they can personalize their shopping experiences, driving more revenue. The Bluecore team has spent the last year investing significantly in our identification capabilities and helping our enterprise retail customers capitalize on them. In 2023, we’ve increased first-party identification rate by 42.4% across our client base. And that’s just an average. Topo Athletic LLC, for example, has increased their identification rate by a whopping 80%. As Marketing Manager @Christina Enochs said, “With this lift, we can spend less time talking about ‘knowing the customer’ and more time using the new data we have to turn shoppers into customers.” Read more about our continued investment in identification capabilities here: https://lnkd.in/edeepgVi