Kelly Andresen

💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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Ahead of this major election, we're beginning to see an influx in diversified campaign strategies that blend traditional and emerging digital platforms like DOOH to engage with audiences. Given its targeted, dynamic advertising potential in public spaces, a programmatic approach can help maximize reach and impact while optimizing ad spend.

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Midwest Digital Marketing Conference is in about two weeks, get your tickets! If you're coming, make sure to register for my session, Transformative Search: Emerging Search Trends and AI Innovations. #googleai #google #paidsearch #digitalmarketing #ai #artificialintelligence #wavemaker

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Programmatic Ads And The Death Of Cookies: What Marketers Need To Know >> https://ow.ly/6rBu50Rjir5

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In the words of The Trade Desk's Chief Commercial Officer, Tim Sims, "With connected TV (CTV) at the forefront of a new approach to identity and authentication, publishers small and large are seeing the value of taking back control." As the 2024 upfronts approach, advertisers plan to reduce their linear investments and increase their CTV investments, which points to the availability of premium digital TV content at scale.

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To build a brand and establish yourself as a #thoughtleader, utilizing #PR to create a strong and positive public image is paramount. There’s a certain magic to it. The right story, told to the right media outlet, at the right time, can shape mainstream conversation and shift public perception on almost any topic. The right way to make that magic for maximum exposure? A combination of proactive media and reactive media. Read more in my piece for Advantage Media a part of the Forbes Books Authority Network. https://lnkd.in/dhxErTgH

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Do you feel like your PAC communications may be a bit bland or your messaging needs a refresh? DDC can help. A few of our creative and communications experts recently had a great conversation about ways you can energize PAC messaging and make emails, website content, and even annual reports more attention-grabbing. Check out the latest DDC Perspectives podcast, and be sure to reach out if you’d like to learn more about our PAC engagement strategies and services.

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Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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This year's presidential election is set to disrupt the advertising landscape like never before. With consumer emotions already running high, digital advertisers are bracing for unprecedented challenges. My latest article on Forbes explores: 💰 The surge in political ad spending and its impact on competition, cost, and inventory 🌐 Shifts in consumer media consumption habits 🎯 Strategies to help your brand stay ahead of the game Prepare now to safeguard your brand and drive success through the election cycle. #DigitalAdvertising #ElectionYear #Marketing #BrandResilience #Media Forbes Agency Council

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Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

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I love the testimonial from Madan Bharadwaj and the experience that I had teaching courses for and then working directly with the M^2 team. “Impressed with Michael and his team’s GA expertise, I had them teach the GA module in my class. We also asked them work on our own site and bundle them as part of our advanced analytics offering. MediaConfidant’s GA expertise is second to none.” - Madan Bharadwaj There's new case study out on the site that goes into more depth on our work together - teaching advanced analytics, data governance, data integrity, eventually working on the M^2 site and rolling into being a part of their Analytics offering. If you don't want to click through, here's the synopsis: It started out with MediaConfidant leading an initial course on Google Analytics and data integrity to make more informed decisions on Media Mix Modeling. It was so well received that we were asked a more advanced course that dove deeper into the root causes as well as highlighting where there are potential PII and site hacking vulnerabilities that you can use Google Analytics to find. Afterwards, M^2 brought MediaConfidant in to work on its own site. It was less of the typical account issues that we see - they're experts in data already. We were working with them on complex tagging challenges, tying back-end to front-end data that the tools don't inherently do - like connecting new vs returning customers across different systems for different products and different channels... After we ran the initial audit and set the foundation within the Analytics systems, Aaron King's expertise in understanding the back end data systems and the platform that M^2 is built on helped us to create a custom solution for M^2. Now, we're a part of M^2's advanced analytics offering and we're looking forward to partnering together more in the future. It's truly humbling when data and analytics experts choose us to work with MediaConfidant and I highly recommend that anyone who is interested in Analytics and MMM sign up for the M^2 masterclass - you may just see me make another guest appearance ;-) Thanks to an expert industry networker Chris Cloney for the introduction. #Googleanalytics #GA4 #dataintegrity #advancedanalytics #Msquared #digitalanalytics #sitetracking #sitetagging

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From promoting your brand to enhancing customer engagement, AI can help #SMBs thrive in a variety of ways. But every AI application must be guided by a clear and cohesive #AIstrategy.

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While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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A pragmatic approach that asks the industry to "reinforce the foundations of a digital advertising ecosystem that values authenticity and penalizes deceit." It's time to go back to the future and demand that advertising is placed alongside quality content.

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