Dorianne Ciccarelli’s Post

The #Top 5 #Marketing #Challenges #Expected #Globally in 2024, And How to #Overcome Them [Data + #Expert Tips] 2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI https://lnkd.in/gVZTkYBz #adviceguru #blog #tech #tips

Marketer's have had a year of it with AI innovations altering the marketing landscape significantly 👀 HubSpot analyses the top 5 marketing challenges expected globally in 2024 and how to overcome them in their latest article! 🔥 #AImarketing #RecruitmentMarketing #marketingtech

2024 ABM Trends - the consolidated edition… read it now! https://lnkd.in/eiT3eniC   Find out what’s trending in: - AI driven tools - Intent data - Team focus areas - Full funnel metrics optimisation   What other ABM Trends are you seeing in your organisation? We'd love to hear your thoughts, opinions and questions - comment below and we'll get back to you...

It's not too late to register for the ‘How to use Social Selling as part of your ABM strategy’ webinar today at 1.30pm GMT; 2.30pm CET; 4pm IST; 6.30pm SGT and 8.30am EST. It's packed full of information including the type of impressive results you'll see in just 4 weeks with a relatively low cost!

It's not too late to register for the ‘How to use Social Selling as part of your ABM strategy’ webinar today at 1.30pm GMT; 2.30pm CET; 4pm IST; 6.30pm SGT and 8.30am EST. It's packed full of information including the type of impressive results you'll see in just 4 weeks with a relatively low cost!

2024 ABM Trends - the consolidated edition… read it now! https://lnkd.in/eyNTv3-g   Find out what’s trending in: - AI driven tools - Intent data - Team focus areas - Full funnel metrics optimisation   What other ABM Trends are you seeing in your organisation? We'd love to hear your thoughts, opinions and questions - comment below and we'll get back to you...

2024 ABM Trends - the consolidated edition.... read it now! https://lnkd.in/eggyxfTP Find out what's trending in: * AI driven tools * Intent data * Team focus areas * Full funnel metrics optimisation #accountbasedmarketing #b2bmarketing #trends

Last month #Google staged a sellout, brilliant Summit on The Future of Measurement, led by Biren Kalaria and his amazing team. Agency & Marketing thought leaders came together to understand the AI driven world we are rapidly inhabiting and to reassert Marketing as the centre of growth and profit, not costs. It was a lot of fun to host the day! Jenni Baker Senior Editor at The Drum wrote a great and extensive piece on it, the summary of which is below with links to the full read 👇 👀📰 https://lnkd.in/dnu-Mudj #marketing #growth #ai #google

Exciting times ahead in marketing as Gartner forecasts the rise of #generativeai in 2024. However, significant consumer behavior changes are also ahead and CMOs are encouraged to adapt customer strategies to evolving user behaviors: -Consumer trust is on the decline. By 2025, a potential 50% drop in social media interactions is predicted due to perceived quality decay, linked to concerns about AI integration. -Despite AI's productivity appeal, Gartner emphasizes consumer trust challenges. -The shift to AI-powered search will negatively impact organic traffic. We'll need to further communicate benefit, refine content for evolving user behaviors. -Some brands considering differentiation might distance themselves from AI due to misinformation concerns, opting for a more human-centric approach. -Teams might need to allocate more time to strategic creative endeavors such as higher-level ideation, testing, analysis.. #MarketingTrends #GenerativeAI2024 #gartner #insight https://lnkd.in/dJUsTmuQ

“Market research is easy,” said no one ever. But on this episode of Digital Transformation Success, guest Neil Dixit, and I, the Momma Bird of Little Bird Marketing discuss that, with AI, market research now is easy! As the founder and CEO of Glimpse a next-generation research platform, Dixit's vision is reshaping the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubspot and Google. As Dixit explains, by taking quantitative elements and implementing them with human language and behavior models, researchers are able to get more accurate responses from hypothetical personas in real-time. But don’t just take my word for it. Click the link and hear it from the man himself! #littlebirdmarketing #b2bmarketingautomation #audiencesegmentation #emergingtechnologies https://bit.ly/3V6NT6W