About
Articles by Paul
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How Adtech went from a #DataFreeForAll to a #CookieMullet
How Adtech went from a #DataFreeForAll to a #CookieMullet
By Paul C.
Activity
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Google's new approach: yet to be defined “informed choice” instead of cookie deprecation. I have a suggestion. We Almost Nailed This Back in '99:…
Google's new approach: yet to be defined “informed choice” instead of cookie deprecation. I have a suggestion. We Almost Nailed This Back in '99:…
Liked by Paul C.
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With Google's big announcement this week the industry is buzzing with opinions. Dustin and I took the opportunity to record a special Real Talk…
With Google's big announcement this week the industry is buzzing with opinions. Dustin and I took the opportunity to record a special Real Talk…
Liked by Paul C.
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Brilliant summary of what seems to be the root cause of the #Crowdstrike Debacle from a Reddit thread snippet: unlocko • 12h ago I have a feeling…
Brilliant summary of what seems to be the root cause of the #Crowdstrike Debacle from a Reddit thread snippet: unlocko • 12h ago I have a feeling…
Liked by Paul C.
Experience & Education
Volunteer Experience
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CIO Advisory Roundtable Member & Guest Lecturer
Fordham University Gabelli School of Business
- Present 24 years
Education
Publications
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The First-Party Data Lake
AdExchanger.com
Using a first-party data lake approach, a publisher can work with a brand or agency to segment, target and attribute an audience across media, regardless of how many intermediaries they work through. For instance, a sports publisher could sell a custom fan audience to an auto brand across screens and channels, enabling the auto brand to frequency cap and understand the effective CPM.
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Will Snapchat Become The Industry's Next Walled Garden Oligopolist?
AdExchanger.com
[Snapchat Users]...are communicating whimsy – meaning this is how I am right now – using pictures, text, videos, lenses and stories. Ephemerally communicating what you’re doing or how you’re feeling is a powerful new type of peer-to-peer marketing. Different than Facebook or Instagram, which are mostly many-to-many.
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How Omnichannel Integration Solves Business Issues
1to1 Media a division of Peppers and Rogers
Omnichannel marketing is inevitable. Although the evolution will take a few years to scale, companies must validate their strategies with quick pilots and wins along the way.
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Interview - The Cookie Has Five Years Left Says Merkle's Paul Cimino
www.AdExchanger.com
Overview of Brilig DMP and data exchange services and the future of anonymous digital tracking and ad targeting.
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CEO Cimino Says Brilig Is An Audience Commerce Platform With An Open Transaction Marketplace
www.adexchanger.com
CEO of Brilig gives an overview of of Billig's audience commerce platform.
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Brilig Resembles Advertising Data Version of Bloomberg Terminal Says CEO Cimino
www.adexchanger.com
Overview of Brilig platform.
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Understanding electronic commerce
Microsoft Press
Page ix - Cimino was a contributor to supply chain Extranets - chapter 8
Other authors -
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Featured in Cover Story
CIO Magazine
Snickelways Interactive builds first BtoB supply chain Extranet, centralizing inventory and order processing for apparel manufacturers, distributors and retailers.
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Patents
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System and Method for Communicating Targeted Health Related Data
Filed US 12/370,858
The present invention provides a system and a method for communicating targeted health related data. The method includes targeting the consumers with an advertisement content and registering the consumers upon the selection of the advertisement.
Projects
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the Amazon.com of Latin America
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At Snickelways I opened our office in Brazil to cover South America.
Our main client was submarino.com.br
We built the Amazon.com of Latin America.
Large, scalable e-commerce website with multiple product categories, suppliers, SKUs, languages, and multiple country sites throughout the continent.Other creatorsSee project -
the Amazon.com of Latin America
-
At Snickelways I opened our office in Brazil to cover South America.
Our main client was submarino.com.br
We built the Amazon.com of Latin America.
Large, scalable e-commerce website with multiple product categories, suppliers, SKUs, languages, and multiple country sites throughout the continent.Other creatorsSee project -
Fruit of the Loom - Activewear Online
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Activewear Online was the first B2B supply chain Extranet. Conceived by Dudley McIlhenny, master marketing consultant and Partner of www.contextgroup.com and Paul Cimino, CEO of Interactive web agency Snickelways Interactive, this project helped Fruit of the Loom become the "channel master" of the $9 billion/year imprinted apparel vertical by allowing FOTL to give away eCommerce websites to all their distributors and wholesalers. The online catalog websites sold all manufacturers, even FOTL's…
Activewear Online was the first B2B supply chain Extranet. Conceived by Dudley McIlhenny, master marketing consultant and Partner of www.contextgroup.com and Paul Cimino, CEO of Interactive web agency Snickelways Interactive, this project helped Fruit of the Loom become the "channel master" of the $9 billion/year imprinted apparel vertical by allowing FOTL to give away eCommerce websites to all their distributors and wholesalers. The online catalog websites sold all manufacturers, even FOTL's competitors but cleverly favored FOTL in situations when competitors were out of stock or in search results. FOTL also got key insights into inventory and transactions for the entire supply chain.
Other creatorsSee project
Languages
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English
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Adtech
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Organizations
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Fordham CIO Advisory Board
Advisory Board Member
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IAB
Data Council
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Recommendations received
36 people have recommended Paul
Join now to viewMore activity by Paul
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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle…
Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle…
Shared by Paul C.
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With all the recent chaos about Google's decision to cancel cookie deprecation, there's been lots of thoughts and ideas about where we as an industry…
With all the recent chaos about Google's decision to cancel cookie deprecation, there's been lots of thoughts and ideas about where we as an industry…
Liked by Paul C.
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The allegations in the complaint were that Oracle was building detailed dossiers about consumers with whom it had no first-party relationship. Rather…
The allegations in the complaint were that Oracle was building detailed dossiers about consumers with whom it had no first-party relationship. Rather…
Liked by Paul C.
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Settlement news today: Oracle to stop data harvesting and pay $115 million. Congratulations to Mike Katz-Lacabe, Jennifer Goldbeck, and Lieff…
Settlement news today: Oracle to stop data harvesting and pay $115 million. Congratulations to Mike Katz-Lacabe, Jennifer Goldbeck, and Lieff…
Liked by Paul C.
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Our team recently returned from Cannes Lions International Festival of Creativity where, unsurprisingly, AI was a huge topic of conversation. With…
Our team recently returned from Cannes Lions International Festival of Creativity where, unsurprisingly, AI was a huge topic of conversation. With…
Liked by Paul C.
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Unlocking the Power of Identity Resolution: From Cookies to AI Understanding your audience across multiple touchpoints is crucial. But how has this…
Unlocking the Power of Identity Resolution: From Cookies to AI Understanding your audience across multiple touchpoints is crucial. But how has this…
Liked by Paul C.
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After nearly three years, my journey as CRO at Optable is coming to an end and it's time to move to the next phase. I'll be transitioning to an…
After nearly three years, my journey as CRO at Optable is coming to an end and it's time to move to the next phase. I'll be transitioning to an…
Liked by Paul C.
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The headline of this article says it all. My partners at Seekr Technologies are using AI to score news and podcast content based on adherence to…
The headline of this article says it all. My partners at Seekr Technologies are using AI to score news and podcast content based on adherence to…
Liked by Paul C.
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Marcus Amick was a pleasure joining you on the culture lane in speaking about the disruption, challenges and opportunities automotive marketers have…
Marcus Amick was a pleasure joining you on the culture lane in speaking about the disruption, challenges and opportunities automotive marketers have…
Liked by Paul C.
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Time is almost up on Google's third-party cookie. Data Axle's Stephen Taunt shares how #marketers can adapt their #acquisition strategies to thrive…
Time is almost up on Google's third-party cookie. Data Axle's Stephen Taunt shares how #marketers can adapt their #acquisition strategies to thrive…
Liked by Paul C.
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