Brand Innovators’ Post

The quality of the #brand being promoted is crucial for the success of any media strategy. Managing consumer expectations is a shared responsibility between the services provider and the media #strategist. Ensuring that actual deliverables align with media activations is essential to keep customers satisfied. Over-marketing low-quality products will result in a backlash that affects everyone within the business. #MediaStrategy #CustomerExpectations #QualityProducts #BusinessSuccess

🌐✨ Uncover the top 5 #Advertising Trends of 2024. TREND 4: Learn the details with Sherry Smith as she unravels the push for standardization in the #RetailMedia landscape, aiming to streamline operations, enhance transparency, and facilitate seamless interactions across retail media networks. 🤝 [Link in comments] 👇

How do the BrandSpark Most Trusted Awards differentiate your brand from other superiority claims? Because consumers trust people like themselves. Our award is 100% consumer-voted by actual category shoppers. Insights reveal that after word of mouth from family and friends, consumers are most likely to trust consumer-based sources like awards and recommendations. Build trust with your shoppers by prioritizing consumer awards in your marketing and communications strategy. #BrandTrust #ConsumerVotedAwards #B2CMarketing #BrandSpark #Trust

When it comes to getting the most from brand #retailmedia budgets, connected identity can make a world of difference. Guest speaker Nikhil Lai, Forrester Senior Analyst, discusses what brands should look for when forming retail media partnerships and how they can start instituting more effective strategies in a webinar with Epsilon’s David Peterson. Watch the webinar recording to learn more: https://bit.ly/3LvK9Gy

What does the future hold for retail media networks (RMNs)? Join Peter V.S. Bond as he explores the rise of RMNs, the challenges advertisers face, and strategic investment opportunities for both emerging and enterprise brands ⤵️ #RetailMediaNetworks #Advertisers #RetailStrategy

We are the experts at identifying the most ideal partnerships for multicultural brands. 🤝🏻 Visit www.NLMMarketing.com to learn more about us. #NLMMarketing #NLMTeam #BradingWithTheDifference #MakingConnections #DeliveringResults #MarketMakers #RetailRevolution #HispanicMarket

We are the experts at identifying the most ideal partnerships for multicultural brands. 🤝🏻 Visit www.NLMMarketing.com to learn more about us. #NLMMarketing #NLMTeam #BradingWithTheDifference #MakingConnections #DeliveringResults #MarketMakers #RetailRevolution #HispanicMarket

Prioritising the search for alternative ID solutions [to cookies] could mitigate any potential risk of impact to your visibility/measurement/attribution due to the deprecation of the cookie. Look for a viable, verified, trusted and scalable solution that can support you from the get-go throughout the shift. #adform #ChangeTheGame #MeetTheGameChangers

Alexandre Della Volpe Elias, CMO of the Rcell Group. contributed an article " The Importance of Retail Media and the Rise of H-Commerce: New Directions for the Industry and Distribution" “In the last decade, we observed a profound transformation in how companies communicate with consumers. From traditional media advertisements to innovative digital marketing strategies, the field of marketing is constantly evolving.” The article will also be featured in the forthcoming special print edition on Event Management 2023. Read more: https://lnkd.in/gY3dqwMH #eventmanagement #retailmedia #digitalmarketingstrategies