Mark Howard’s Post

For A Media Operator, I've written a piece about how media companies need to radically rethink their approach as they switch from a subscription- to a membership-led approach https://lnkd.in/ekfuWzKx

When people talk about #media they generally refer to many things: defender of the people's rights, public watchdog, speaking truth to power, the conscience of the society, mirror of society, purveyor of information, infotainment, etc. But rarely do we refer to media as #BUSINESS. Yet, without making money, the media can hardly do the things it is expected to do. Media firms are business enterprises first before they can do all those other things. And the two aren't mutually incompatible! That is why #journalists must also learn how to wrap their content around sustainable business models. #mediasustainability #Mediabusinessmodels #mediaviability

Standards >>> rules We believe in the power of setting standards as a way to live, not just as a way to behave, especially when it comes to navigating social media and tech. Hear more about this philosophy in our interview with NBC News where our Founder and CEO, Laura Tierney, locked arms with Morgan Radford, Kate Snow, Vicky Nguyen, and Zinhle E. Link below!  https://lnkd.in/eXxHBBgs #socialstandards #springcleaning #socialmedia

Learn from the pros behind the Fetterman for Senate campaign in the latest episode of #EffectvInFocus. Watch the full interview for insights on what made their #multiscreen campaign a winner. #ComcastEmp

I'll admit I'm a glass-half-full person. With recent changes to social media algorithms and search, news has fallen out of favor with the gatekeepers that largely control what people get exposed to online. But here's the thing. There will *always* be demand for local news and information, no matter what hurdles people have to jump through to get to it. In fact, they are doing it today, and I'm optimistic that will always be the case, especially for local media properties with intense community focus ingrained in the areas they serve. Demand for the news and information our local Gray Television stations and national content teams provide has never been higher. Our challenge is ensuring both that the audience demand is met and that we have a sustainable ecosystem that helps people stay informed and connects local businesses with customers. We have done it for decades, and we can do it for more with widespread recognition that journalism is vital to the preservation of our democracy. #broadcastjournalism #digitaljournalism #broadcastmedia #digitalmedia

Explore the intricacies of new media's impact on journalism, authority figures, and advertising, and learn why disruption is a more accurate narrative than democratization. The conversation unveils why, despite new tools, old patterns of top-down audience capture continue to dominate. Understand shifts in advertising effectiveness and the viewers' perspective on the indistinguishability between television and the internet today.

Since I left TV news in 2015, I've worked with some pretty cool clients and have built an amazing team. When it comes to pitching clients, this is our 3-step formula to earn press coverage: #1: We build connections with journalists and pitch them individually. We help them when we can while never missing a deadline. #2: We don't do press releases. Instead, we write pitches that are short, sweet, and to the point. #3: We pitch stories that are on the money, newsworthy, and trendy. Sometimes we pitch the content and sometimes we create it as a contribution. That's it! These three strategies have been helping us land press placements for clients and building the Media Maven brand for nearly a decade.

Since I left TV news in 2015, I've worked with some pretty cool clients and have built an amazing team. When it comes to pitching clients, this is our 3-step formula to earn press coverage: #1: We build connections with journalists and pitch them individually. We help them when we can while never missing a deadline. #2: We don't do press releases. Instead, we write pitches that are short, sweet, and to the point. #3: We pitch stories that are on the money, newsworthy, and trendy. Sometimes we pitch the content and sometimes we create it as a contribution. That's it! These three strategies have been helping us land press placements for clients and building the Media Maven brand for nearly a decade.

Curious about the industry's significant uptick in new business? 📈 Anuschka Clarke, Managing Partner at the7stars, shares her take on the advertising industry's new business surge with Campaign UK. Read more below and let us know what you think! 👇 #the7stars #CampaignMagazine #NewBusiness #MediaAgency