Amy Warren’s Post

A recent YouGov study highlights global concerns about generative AI in advertising. While 42% of consumers are okay with AI deciding ad placements, only 34% are comfortable with virtual brand ambassadors. Australians, in particular, show significant discomfort: 53% are uneasy about AI-created ambassadors, and 52% dislike AI editing product images. OpenAI's Sam Altman believes AI could handle 95% of creative tasks in advertising, and big tech firms like Meta and Google are embracing AI for ad creation. Despite this, there's clear apprehension about transparency. Most consumers want brands to disclose AI usage in advertising, signaling a need for clarity and ethical AI integration. #AI #Advertising #ConsumerInsights #Transparency #MarketingEthics Source: https://buff.ly/3VGAlzF

Dr. Vikram Vij outlines how Samsung Ads combines Data and Ad Impressions to create powerful Ad offerings that drive reach, performance, and return on Ad spend for the world’s leading marketers. #SamsungAds #ML #AI #DataScience https://buff.ly/3seKk39

Google is set to revolutionize search with the introduction of ads in their new AI Overview. This latest innovation, part of a broader transformation in search technology, leverages generative AI to enhance shopping ads and support complex purchase decisions. Let us wait and see how these new ad formats and AI-driven insights will not only elevate user experiences but also empower businesses to connect with their audiences more effectively. Stay tuned as we witness the next big leap in digital marketing! #GoogleMarketingLive #AI #DigitalMarketing #AdTech #Innovation

Last week, WARC forecasted global ad spend to hit $1trn in 2024, whilst the UK’s is still in decline. With shrinking budgets, a maintained focus on efficiency is key. And particularly with #addressability on data driven targeting in the open marketplace (#OMP) at just 30% tops, prioritising spending where it is most effective will be a major focus for the next year. Advertisers seeking to grow their market share must stop spending 90% of their budget to reach 30% of trackable consumers (with third party cookies or other IDs today), and focus on the remaining 70% of consumers that have opted out of tracking. Yes, you heard me - there are ways to achieve this in a data driven yet privacy forward way! 🙂 Read the full article in Performance Marketing World and let me know your thoughts in comments! #globaladspend #digitalmarketing #addressability #privacyfirst #privacyforward #digitalefficiency #datadrivendecisionmaking #datadrivenmarketing

Interesting read on AI in the advertising space. Where we are, where we may be going, and the benefits/drawbacks. Really enjoyed this one! https://lnkd.in/gctHN3Qm

"Revolutionize Your Ad Creatives with AI! 🚀 Discover cutting-edge strategies to boost engagement and conversions. Dive into the future of advertising via the link in my profile. #AdCreativesAI #Innovation" Learn More Here: https://bit.ly/3MGNgwi

Artificial intelligence helps brands collect, analyze, & action information for their targeted ad campaigns. 🎯 But, how is AI capable of finding the right data? 📊 Take a look at the rising challenge surrounding personal data collection, as well as how to overcome these obstacles through a #contextual approach coupled with #AI that is revolutionizing the way advertisers connect with their customers. Learn more: https://hubs.li/Q01GQ68b0 #ContextualAdvertising #ArtificialIntelligence #DataPrivacy #Cookies

Fan engagement in the AI era: how it's changing. Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences. Advertising Association. https://brnw.ch/21wLbr8 #partnercontent #AI #globalreach

Using insights from our AI ad evaluation solution Creative|Spark AI, our latest paper illustrates how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising. https://lnkd.in/eUpuZJMF https://lnkd.in/ehJpaRD4 Creative|Spark AI is an ad evaluation solution to predict human reactions to linear and social videos, delivering actionable insights within minutes. Reach out to learn how you can leverage it today! Pedr Howard #IpsosHiAi #effectiveadvertising

Did you know one of the main benefits of ABO is that it’s ideal for creative ad testing? Or that CBO uses Meta's AI engine to allocate ad spend based on performance? 💡 Learn all about ABO & CBO here. 👉 https://hubs.ly/Q02twy1r0 #PaidSocial #ECommerce #Meta #CBO #ABO #MarketingAgency #AI #Profitability