Melvin Wilson

AI will touch everything...

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A great post from Cindy Gallop on why the make-up and governance of any AI Council or SteerCo must be carefully considered.. ..not just gender and ethnic representation but also representing different perspectives that combine both commercial, the customer and ethics.. ..shockingly and somewhat unsurprisingly Meta has got it wrong with an all white male crew. The future of AI can not be white and male - Zuck, Musk, Besos with their 💵’s are controlling the development right now.. ..thankfully Satya of Microsoft brings greater diversity and also the importance of empathy. It will be crucial to consider the origination of LLM’s and bias as businesses make decisions about which GenAi platforms to back and teach models on the back of their tech. It’s not just about whether your data is being used to inform their model, it’s whether the leadership and engineering team are representative of our society today.. #AI #GenAI

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Aligns with our experience. Moving cautiously with this is smart IMHO-->

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Superfiliate's Co-Founder and CEO, Andy Cloyd, joins the podcast! Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented from iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a groundbreaking platform designed to transform traditional affiliate links into customized, high-converting landing pages. Key Highlights... 1- Strategic Customization: Discover how Superfiliate transforms affiliate links into fully co-branded experiences, boosting conversion rates and creating authentic connections between brands and partners. 2- Holistic Program Management: Learn about Superfiliate's all-in-one solution for running referral, ambassador, influencer, and traditional affiliate programs, simplifying the management and scalability for marketers. 3.- Evolving Market Trends: Stay ahead of the curve with Andy's predictions on the convergence of influencer marketing and performance-based models, offering new opportunities for data-driven partnerships and CPA-based strategies. 🎧 Listen here: 🔹 NYMO-> https://lnkd.in/gFzCQw85 🔹 SPOTIFY-> https://lnkd.in/gYqUFRYa 🔹 APPLE-> https://lnkd.in/ghZEicQM #PerformanceMarketing #AffiliateMarketing #InfluencerMarketing #Podcast #MarketingInnovation

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The Science of Brand love This podcast presents an excellent overview. https://lnkd.in/gqqkP7ms

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By embracing a product mindset, organizations can generate up to half of their revenue from digital products. Discover the key findings in the IBV’s most recent study and learn how implementing product-focused technologies can boost efficiency and innovation. Stay ahead of the competition with AI. #AI #Product #Agile https://ibm.biz/BdmfFr

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Gamification and interactive marketing for deeper consumer engagement The future is interactive. Brands like CD One Price Cleaners are gamifying marketing to drive deeper engagement with consumers. Interactive and immersive formats like AR allow for personalized experiences that feel tailored and responsive. This creates a sense of value and delight. Marketing is leveraging psychology and entertainment for stickiness. Games and activities keep us engaged longer than passive formats. This requires understanding motivations and designing thoughtful experiences. Interaction pulls consumers in as active participants rather than passive viewers. The more involved people feel, the more likely they'll engage with brands and become loyal customers. Immersive experiences also make brands more memorable. By tapping into imagination and play, messages gain emotional resonance for recall. The key will be avoiding gimmicks and keeping interactivity meaningful. When done right, these strategies can build community and give consumers urgency. This is the future of marketing. Look for more creativity in driving participation, not just impressions. The experience itself will be the impression. https://lnkd.in/gEy_9ek5 ___ I'm Lawrence Lo, fractional CMO and founder of MarketingHero. I share daily insights and news here to help fellow marketers stay up-to-date on the latest trends. Follow me for regular updates.

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What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

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Internet For Growth is still going strong with the propaganda, I see. Executive Director of Internet For Growth, Brendan Thomas says in the linked letter that comprehensive federal privacy law would "undermine the speed and convenience that people value most about the internet" because it "targets personalized advertising—the most valuable and cost-effective form." Valuable and profitable to IAB's adtech members, sure. Valuable to marketers - big and small - paying for garbage data? Valuable to real publishers, competing for ad revenue against clickbait and disinformation based on this garbage data? Valuable to people, whose human rights and civil liberties are compromised, and autonomy undermined by adtech's extractive business model? Let's be clear about whose interests IAB/I4G actually are advocating for. On that note, still waiting to understand from David Cohen whether I4G's position is that big tech's dominance is bad for small business, as he suggested, or that breaking up big tech would "mean chaos and costs for small businesses" as Internet For Growth's policy page suggests. #programmatic #adtech #privacy

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I was recently quoted in Forbes' article about SEO and SGE, Google's Search Generative Experience. It's an exciting time for marketers as we await the impact of SGE on web traffic. Check out the article below to learn 15 key things marketers need to know about Google's new SGE. #SEO #SGE #Google #digitalmarketing #webtraffic #Forbes

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By integrating these insights into our lives, we can build a future where truth, innovation, well-being, and empowerment are the cornerstones of our progress.

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Want to improve the content generated by AI? Wondering how top AI pros get what they need from AI? In this article, you’ll discover a four-step AI prompt engineering framework and what to do if it doesn’t work. What Is AI Prompt Engineering? Prompt engineering is the art and science of communicating with large language […] The post Prompt Engineering Fundamentals: How to Get Better Results With AI appeared first on Social Media Examiner.https://https://lnkd.in/e-75h7W8

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**Diverse Segments Represent Business Growth: Are CMOs Investing Accordingly?** I recently read an insightful article by my colleague Isaac Mizrahi, CEO of Alma on Forbes that delves into a critical question for today's marketers: Are CMOs investing appropriately in diverse segments? As we approach the second half of the year, companies are reassessing their business projections amid an uncertain macroeconomic scenario. With inflation and high interest rates impacting consumers, brands are seeking growth opportunities beyond price increases. Diverse segments present a promising avenue for growth. According to the latest U.S. Census report, Hispanic, African American, and Asian American consumers now represent 100% of the country's population growth and a significant share of business growth across various categories. Isaac's analysis of data from the U.S. Bureau of Labor Statistics reveals that between 2017 and 2022, total annual aggregate spending per household increased by 25%. Notably, the combined diverse segment experienced a 42% increase in expenditure, outpacing the non-Hispanic white segment, which grew by only 19%. Household purchasing power also surged, with the Hispanic segment growing by 46% to $1.3 trillion, the African American segment by 35% to $1.0 trillion, and the Asian American segment by 47% to $0.7 trillion. These segments now represent 30% of America's household purchasing power, up from 26% in 2017. Despite these numbers, many CMOs still view diverse segments as an extension of the general market, relying on single, broad-reaching ideas. However, connecting with diverse consumers requires a balanced mix of inclusive and culturally specific approaches, leveraging influencers, social media, and digital channels to amplify culturally relevant messages. Ignoring the significance of diverse segments, especially among Gen Z and Gen Alpha, could be a costly mistake. These consumers demand recognition of their whole identity, including ethnic pride and belonging, influencing American culture in music, fashion, food, sports, language, and entertainment. Marketers must invest strategically in diverse consumer segments to achieve substantial growth and become market leaders. It's time to put marketing investments where the growth is. Which side will you pick? #Marketing #Diversity #BusinessGrowth #ConsumerTrends #CMOs #EthnicMarketing #hispanicmarketing

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Presumably the next wave of CMOs will be super-savvy in terms of Social and Digital, right? How will that inform how they spend their marketing $$$ and their overall channel strategies? Hmmmmm. Check out this clip from my recent episode with the super social savvy Ly Nguyen, Head of Creative at Movement Strategy where we discuss what might be next. #socialcentric #digital #creativedirector #CMO

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Read this TechCrunch post from Dominic-Madori Davis Amanda Silberling Kyle Wiggers together with my op-ed for Fast Company 'Why The Future Of AI Relies On Women': https://lnkd.in/gF9JGCUX and VCs/investors, FFS, #FundFemaleAIFounders: 'Meta on Wednesday announced the creation of an AI advisory council with only white men on it. What else would we expect? Women and people of color have been speaking out for decades about being ignored and excluded from the world of artificial intelligence despite them being qualified and playing a key role in the evolution of this space. .... It’s telling that the AI advisory council is composed entirely of businesspeople and entrepreneurs, not ethicists or anyone with an academic or deep research background. While one could argue that current and former Stripe, Shopify and Microsoft executives are well positioned to oversee Meta’s AI product roadmap given the immense number of products they’ve brought to market among them, it’s been proven time and time again that AI isn’t like other products. It’s a risky business, and the consequences of getting it wrong can be far-reaching, particularly for marginalized groups. ..... There is cause to worry about how a team of all-white men at one of the most prominent tech companies in the world, engaging in this race to save the world using AI, could ever advise on products for all people when only one narrow demographic is represented. It will take a massive effort to build technology that everyone — truly everyone — could use. In fact, the layers needed to actually build safe and inclusive AI — from the research to the understanding on an intersectional societal level — are so intricate that it’s almost obvious that this advisory board will not help Meta get it right. At least where Meta falls short, another startup could arise.' https://lnkd.in/e3dCmuyQ #FundFemaleFounders

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In the bustling landscape of B2B, it's easy to be dazzled by the giants—the corporate giants that dominate headlines and boardrooms. Yet, amidst the noise, there exists a quieter, yet equally significant force: Micro-, Small, and Medium-sized Enterprises (MSMEs). While they may not command the same attention as their larger counterparts, MSMEs play a crucial role in driving B2B growth and innovation. With their agility and unwavering determination, these small-scale enterprises hold untapped potential within our economy. From supplying essential components to offering specialized services, these businesses form the intricate network of collaboration and partnership that underpins our global economy. Through strategic partnerships, knowledge sharing, and resource allocation, we can harness the innovative spirit of MSMEs to drive collective success. #MSMEDay #B2B #SmallBusiness #Innovation #Empowerment #RajaAbbas #ReachFirst #SmallBusiness #Worktually #LocalBusiness #Canada

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Here are some interesting papers for marketers, CX and product leaders looking to apply AI. The first two are freely available, the others are paywalled. In the second article in the link: “How Artificial Intelligence Constrains the Human Experience”, the authors describe some of the consumer experiences when engaging AI, for example, a sense of transference of agency from the human to the algorithm. This transfer produces “a loss of serendipity” e.g. stumbling onto helpful solutions, and “de-skillimg”, e.g. the atrophy of creative talents when we increasingly depend on ChatGPT. It’s an interesting read and worth the time if (like me) you’re wondering how AI should best be put to work commercially, what issues to watch out for, and how to mitigate them. Looking forward to reading the others, when I finally remember my university log in info. Wish I had an AI answer for my totally de-skilled password memory ;) Nb. Stefano Puntoni is my favorite academic working in this field and I strongly recommend marketers follow his account on LinkedIn.

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