Path to Purchase Institute

We’ve heard about the power of logged-in media channels. Now here are some stats from LiveIntent, Inc. to back it up: • 66% of U.S. marketers surveyed consider logged-in environments very important. • 52% of those marketers anticipate a slight increase in dollars to access logged-in media. • 74% of surveyed U.S. marketers plan to invest more in retailers’ logged-in media channels compared to last year. Check out more #retailmedia best practices here: https://lnkd.in/ghcZtZRJ

A huge thank you to Path to Purchase Institute for another incredible #RetailMediaSummit! 🙌 The #VibeTribe had a fantastic time connecting, learning, and sharing #RetailMedia insights. We are counting the weeks until P2PI's inaugural Storefronts event in September! Register for the event here: https://lnkd.in/gc4mydRb

⚡ The Power of Three: Leveraging Technology for Retail Media Success panel is now complete! Here's who you'll see when you stream the webinar on July 25 at 11 a.m. ⚡ ⚙ Amber Roberts, Partnership Director at Threefold, will once again lead the webinar, delivering a 10-minute presentation about the state of the technology that powers retail media. Then, she'll moderate a discussion that features: ⚙ Paras Shah, Senior Director of Digital Media at Georgia Pacific, who will share how Georgia Pacific approaches retail media and how technology plays a pivotal role in its strategy. ⚙ Cyndi Loza, Managing Editor of Member Content at the Path to Purchase Institute, will provide a comprehensive industry view of the shifting retail media landscape and how emerging technologies lead the evolution. ⚙ Kate Hopkinson, Media Director at Threefold and the SMG agency network, will offer insights into how retailers should build and optimize tech stacks to create the best experiences for brands and consumers. That and so much more! 😮 ⚡ There are so many insights in this episode of The Power of Three. Register now to secure your spot: https://lnkd.in/eakaTzD7 ⚡ #retailmedia #webinar #commercemedia

Dive into AdAdapted’s survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence. Over the last decade, RMNs have experienced explosive growth by offering CPG brands access to valuable first-party shopper data and captive audiences. Unlock these CPG consumer secrets and insights to complement and enhance your brand’s RMN strategy today. Download the report at the link below. #RetailMedia #CPGInsights #DigitalMarketing Path to Purchase Institute https://lnkd.in/dg83y5rh?

Say hello to our newest members: Perdue Farms NCSolutions Behaviorally Arvato Systems York College of Pennsylvania Brandscapes Worldwide The Desire Company Topsort Qsic gems Cliffedge Marketing dacs marketing & sponsorship inc.  🌟We’re thrilled to welcome a cohort of brilliant minds & rising stars to P2PI! Each new member joining our community adds a fresh perspective & a wealth of expertise. At P2PI, we foster an environment of collaboration, where professionals like you come together to share insights, drive innovation & elevate the industry. We invite you to connect with our members & forge meaningful partnerships that will shape the future. Welcome to the heart of #commercemarketing excellence! For more information on P2PI membership & benefits, visit https://lnkd.in/gEVmQrQT

Top 'In-Store Experience' Stories from June "A number of retailers (and brands) unveiled store initiatives and enhancements in June. Some notable headlines included: - Walmart announced it will expand its use of digital shelf labels - U.K. grocer Asda began a 170-store upgrade program - Lowe's piloted an in-store Apple Vision Pro-powered kitchen design experience - Albertsons Cos. added a new method to deliver in-store discounts digitally - SC Johnson’s Mrs. Meyer’s Clean Day opened its first Compassion Store - Regional grocer Harps Food Stores expanded its physical advertising touchpoints - Target teamed up with Shopify" by Jacqueline Barba at Path to Purchase Institute Walmart Asda Lowe's Companies, Inc. Albertsons Companies SC Johnson Harps Food Stores, Inc. Target #retailnews #storeexperience #retailinnovation

⚡ We are thrilled to announce Cyndi Loza of the Path to Purchase Institute will join Threefold in our upcoming webinar, The Power of Three: Leveraging Technology for Retail Media Success. ⚙ Cyndi is the Managing Editor of Member Content at P2PI, where she has helped guide the growth of its industry-leading coverage of the meteoric rise of retail media. ⚙ Cyndi will provide an industry-wide perspective into the shifting world of retail media technology, providing insights into how the growing array of technologies has presented challenges and enabled new opportunities for retailers and their supplier brands in-store, off-site and online. ⚙ Cyndi joins Partnership Director Amber Roberts, who will moderate this discussion on June 25 at 11 a.m. EDT, and Paras Shah of Georgia Pacific, who have previously been announced as speakers in this episode of The Power of Three. Additional speaker announcements are on the way, so keep an eye out to learn which industry thought leaders will join our panel next! ⚡ Register now to secure your spot in The Power of Three: Leveraging Technology for Retail Media Success: https://lnkd.in/eakaTzD7 ⚡ #retailmedia #webinar #cpg

Retailers Expand Use of Instacart’s Smart Carts "Wakefern Food Corp., a supermarket co-op and parent company of ShopRite, Price Chopper and The Fresh Grocer, is rolling out more AI-powered smart carts from Instacart at its stores. Wakefern began adding Caper Carts to four ShopRite stores in Philadelphia and the surrounding area (e.g., Morrell Plaza, Brookhaven and Drexeline) in June, following a May rollout to a ShopRite in Hoboken, New Jersey. " by Jacqueline Barba at Path to Purchase Institute Wakefern Food Corp. ShopRite David McIntosh Instacart #retailnews #smarttrolley #supermarketAI

Have a wonderful & restful #4thofjuly holiday!

At our recent #RetailMediaSummit in Chicago, Mitch Duckler of FullSurge showed how marketers can leverage #AI to tailor brand experiences in ways that are more customized & relevant than before. Full recap below.