We are back with another episode of #theSocialCorner with our marketing expert Rafael Schwarz reviewing the importance of #influencermarketing strategies in the #B2B sector. Influencer marketing in the B2B context involves partnering with individuals who have a significant influence on the decision-making processes within their industry. These influencers are often subject matter experts, industry analysts, consultants or executives with a substantial audience on LinkedIn, blogs or other digital platforms. Unlike B2C influencers, who might sway purchasing decisions with lifestyle endorsements, B2B influencers provide valuable insights, expertise and credibility to complex purchasing decisions. While influencer marketing offers numerous benefits, it also presents unique challenges in the #B2B sector. In our new video, Rafael is sharing learnings and best practices from TERRITORY`s B2B marketing unit. More #socialmediamarketing insights and updates every Sunday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
The FMCG Guys
Commerce de détail
The voice of FMCG and Retail in Europe and beyond. Follow us!
À propos
The FMCG and Retail Podcast & Community in Europe and beyond. Follow us to hear the top voices and latest trends in our industry!
- Site web
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https://www.fmcgguys.com/
Lien externe pour The FMCG Guys
- Secteur
- Commerce de détail
- Taille de l’entreprise
- 2-10 employés
- Siège social
- Paris
- Type
- Partenariat
- Fondée en
- 2022
Lieux
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Principal
Paris, FR
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Barcelona, ES
Employés chez The FMCG Guys
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Efrain Rosario
Global Head of Diageo Futures & Commerce | Coca-Cola & Accenture Alumni | Startup Advisor | Podcast Host | Adjunct Professor
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Christine Nikolaou
MEng | Strategy Director @Coca-cola | Entrepreneur | Podcast Co-host
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Daniel Torres Dwyer
Speaking with the Top People in FMCG and Retail
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Mahesh Beriwal
Business Owner at The FMCG Guys
Nouvelles
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B2B Marketing is Changing and Won't Wait for You! 💨 Here's a throwback to the event we hosted with Medium Marketing a couple of months back during Shoptalk in Barcelona. Powered by PriceSpider and Intellias, we brought together executives from top brands like Unilever and The Coca-Cola Company to socialise and enjoy some drinks & tapas in one of Barcelona's prime locations: The Mandarin Oriental ✨ Stay tuned: more unique events coming 👀
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Discover eB2B's potential with Patricia Amaro from Mars 🚀 🍫 🎧 Apple Podcasts: https://lnkd.in/dy8BGzaC 🎧 Spotify: https://lnkd.in/dwRciu6T If there's one thing we have learnt this year in The FMCG Guys Podcast is that the often overlooked B2B channel is key to the present and, especially, the future of Consumer Goods Companies. Digital is playing a key role in building the relationship between distributors, small shops and consumers with brands. Our guest is one of the best in the biz: she’s worked in this confluence for many years, having built a platform at Unilever which is now one of the largest B2B marketplaces in Latin America, built global capabilities at Reckitt and, currently, looking after the digitalisation at Mars Wrigley. Tune into this conversation to learn about: - Patricia’s impressive career journey from digital start-ups to building eB2B capabilities globally - The strategic importance of (e)B2B in modern FMCG companies - Different eB2B platforms and models - Being strategic and smart when deploying globally
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The CPG Guys were joined by Omnicom Commerce's CEO Jacquelyn Baker and Walmart Connect's SVP Sales Ryan Mayward LIVE from Cannes Lions International Festival of Creativity 🤩 to speak about Brand Loyalty linked to Retail Media! Listen here: https://lnkd.in/gSHUmWsU
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Nick Ashley on Tesco Media and Insight Platform's Value Proposition - 1 year 🔙 : https://lnkd.in/eUqdiaEG One of our show's most popular episode is now over 1 year old. The Managing Director of Tesco's Media and Insight Platform joined us to share his Retail Media wisdom. With him, we explored how the UK largest grocer views Media and much more: - Connecting Retail Media with Tesco’s In-store experience - #forgetthefunnel to create a true 360 brand experience - Closing the loop and assessing returns on investment - dunnhumby: putting a loyalty plus Retail Media proposition together
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Coming to your favourite Podcast Player this Saturday 🔊 : exploring eB2B's infinite potential with Mars' Patricia Amaro ✨ . Stay tuned!
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This year's guest David Pivk has just made a sensational move: he's joined adidas as their new Senior Director Digital Consumer Experience 🏐 ⚽ . Join The FMCG Guys in congratulating him!
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The FMCG Guys on Tour 🌏 🛫 Earlier this year we flew to Canada for Path to Purchase Institute's inaugural Retail Media Summit Canada. At the event, we interviewed some top voices in the country, such as Tulika Pandey, MBA from WK Kellogg Co!
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Superior Brand Building in Olive Oil with Olixir with FoodforHealth.ch's Sergio Panzarella 🌿 🌳 💛 Apple Podcasts: https://lnkd.in/eG6YFH9Y Spotify: https://lnkd.in/eGQTj7dX After a high-flying career at Procter & Gamble and Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building. Learn about Sergio’s journey from corporate to entrepreneurship through: - His background in top-tier FMCG - Why he made a step change in his career to become an entrepreneur - The Olive Oil category and how he approached Marketing and brand building - Transferable skills from corporate to entrepreneurship - Things he would do differently in the corporate world after running his own business
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ARYZTA have recently announced Michael Schai as their new CEO, making a sensational return to the baking leader 🥐 . Congratulations to both parties from The FMCG Guys 🔵
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