AdAdapted

A great way to cap off this year’s Retail Media Summit! Partnerships are key to retailers, brands, and tech solutions as we all navigate Retail Media 3.0. Thanks to Albertsons Media Collective's Amanda Kramer and AdAdapted's Alison O'Keefe for sharing insights on the stage today in Chicago! 

We’re back with this week’s pop mixology quiz answer! And there is no day better than today, National Tequila Day, to reveal our AdAdapted pre-shop insights: the top indexing ingredients with this favorite agave beverage are club soda, Sprite, mint, and limes! Want to learn more about how your AlcBev brand can use pre-shop data to help position your product in front of shoppers primed to buy your brand? Click here to find out more!→https://bit.ly/4cT9PZX

Exciting news! AdAdapted welcomes Chris Roelle and Rob Streeter to our leadership team. Chris, our new managing director of agency partnerships, brings a wealth of experience building strategic partnerships within the CPG space. Rob, our new senior vice president of product, has a proven track record of developing cutting-edge solutions in retail media and e-commerce. Together, they'll help us deliver even more innovative solutions for CPG brands, agencies, and retailers. Check out the media release to learn more→ https://bit.ly/3zXD92P #CPG #adtech #innovation #leadership #TeamAdAdapted

It's time for AdAdapted's third POP MIXOLOGY QUIZ! ⌛ Select below and we'll reveal the answer based on AdAdapted's exclusive data later this week!

Missed the Path to Purchase Institute Retail Media Summit? We've got you covered! While in Chicago, our team snagged key takeaways that CPG brands need to win in 2024's retail media landscape. Check out our latest blog featuring the hot topics at RMS '24 like audience planning, personalization, measurement, and contextual commerce → https://bit.ly/4f2JOJb #retailmedia #cpgbrands

Doing a little shopping today? Many of your brand’s ideal back-to-school shoppers are already in-market for supplies (online AND in-store) and we know which categories are hitting shopping lists first. Today is a PRIME time to check out our blog featuring back-to-school consumer shopping habits and trends based on AdAdapted’s exclusive pre-shop data! →https://bit.ly/4f5nzCg #BackToSchool #CPG #PreShopPlanning

CPG marketers, help your consumers ditch the frazzled shopping trips this upcoming holiday season! Our latest blog explores how one-click ad solutions can simplify the holiday experience for shoppers and boost sales for CPG brands. Check it out here →https://bit.ly/4cAp5uG

In honor of National Piña Colada Day, we're back with the answer to yesterday's mixology quiz! To celebrate that classic tropical cocktail hero, we had to highlight, you guessed it… RUM! Indeed, according to AdAdapted shopping list data, the top indexing ingredients with this liquor staple are club soda, limes, Coke, and mint. Knowing what consumers are looking for (like limes and Coke) helps you position your product in front of the shoppers most likely to purchase your brand. Want to learn how you use this valuable data to help your brand advertising? Click here→ https://bit.ly/4cydMmr Stay tuned for our next pop quiz!

We're back again for our second POP MIXOLOGY QUIZ! ⌛ Select below and we'll reveal the answer based on AdAdapted's exclusive data tomorrow!

ICYMI Albertsons Media Collective's Head of Premier Client Success, Amanda Kramer, recently took the stage at the Path to Purchase Institute Retail Media Summit to discuss how they are leading the charge in Retail Media 3.0 through their innovation, insights, and partnerships! Check out her discussion with AdAdapted’s GM of Retail Partnerships, Alison O'Keefe here: https://bit.ly/4cQ8aE9 Proud of our partnership and looking forward to continued innovation!