🎙️✨ In this week's episode of Unpacking the Digital Shelf, we're joined by David Feinleib of ITSRAPID to dive into the world of AI and content creation for brands in the digital age. From scaling content for the digital shelf to optimizing every touchpoint, we discuss the future of creative automation and the power of personalized, engaging content.📱🌟 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more ⤵ #digitalleaders #digitalmarketing #ecommerce #podcast #digitalshelf #AI #contentcreation #brandmarketing
The Digital Shelf Institute
E-learning
Boston, Massachusetts 5,194 followers
Unpacking the future of brand manufacturing in the digital age.
About us
The mission of the Digital Shelf Institute (DSI) is to shape the future of the industry and advance the growth of commerce through community, content, and education. In the digital age, manufacturers have more opportunities to control their commerce destiny than ever before. Taking advantage of those opportunities requires new strategies, agile operations, new partnerships, and continuous improvement in every channel, both online and off. This community was created to bring an ecosystem of experience together to share ideas, outcomes, and strategies that will drive revenue in the years ahead. Become a member here: https://www.digitalshelfinstitute.org/digital-shelf-institute-become-a-member
- Website
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https://www.digitalshelfinstitute.org
External link for The Digital Shelf Institute
- Industry
- E-learning
- Company size
- 11-50 employees
- Headquarters
- Boston, Massachusetts
- Type
- Educational
- Founded
- 2019
Locations
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Primary
Boston, Massachusetts 02110, US
Employees at The Digital Shelf Institute
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Yves Le Breton
Transformative Digital Commerce Leader | CPG Ecommerce Strategy | Omnichannel Optimization | P&L Management | D2C Websites | Amazon Marketplace |…
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Rob Gonzalez
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Imran Saeed
Updates
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🤝 The Digital Shelf Institute and Microsoft Advertising joined forces to interview 14 brands and retailers to uncover the ins and outs of Joint Business Planning (JBP). Our latest report delves into how organizations prepare and execute JBP, their best practices, and what they wish the other side knew. From hair care to home improvement, this research covers a wide range of verticals to help brands and retailers collaborate more effectively. 🛍 💼 Download the report now for more ideas on how to effectively collaborate, build trust, and drive transparency in your partnerships.👇 #JointBusinessPlanning #RetailSuccess #BestPractices #JBP #BrandManufacturers #Collaboration #Transparency
Joint Business Planning | DSI
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🛠 Stanley Black & Decker, Inc. is looking for a Vice President of Sales, E-Commerce & Mass Merchants. To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf
Job Board for Hiring Managers and Job Seekers: Ecommerce Jobs | DSI
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🎯 Defining content effectiveness requires more than just the content itself. It must take into account your organization's teams, data, systems & processes, how you measure, and how you collaborate with your retailers. This was one of the key findings of our ‘Defining Content Effectiveness’ research report with Profitero. It's time to think strategically about how effective that content is at appealing to your #consumer and driving conversion. 👉 Mike Black & Lauren Livak Gilbert interviewed digital leaders from multiple verticals, asking how they define content effectiveness. Their findings? Many organizations are still defining exactly what it looks like but it is a delicate balance of 🎨 art and science 🔬. 🎨 Content creation needs to be embedded into cross functional teams including accountability for delivering the end result. 🔬 Content needs to be included in all retailer JBP conversations to establish strong partnerships and open up opportunities for test & learns. 🎨 All cross functional teams from supply chain to sales need to understand why content is important and what their role is in the broader picture. 🔬 ‘Golden Rule’ documents need to be created by retailer to understand what type of content needs to be created to support the retailer algorithms and stand out against competitors. We've developed a framework to help brands identify where they are on the content effectiveness scale and what they need to focus on to continue to mature. 💫 Grab your copy today! ⤵ #omnichannel #digitalshelf #pdp #content #ecommerce
DSI & Profitero | Defining Content Effectiveness
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🤩 Swiss Madison® is looking for a Product Information Manager. To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf
Job Board for Hiring Managers and Job Seekers: Ecommerce Jobs | DSI
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SharkNinja is looking for a SVP, Global Consumer Experience. To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting#dsijobboard #jobopportunity #digitalcommerce #career#ecommercejobs #digitalshelf
Job Board for Hiring Managers and Job Seekers: Ecommerce Jobs | DSI
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🌟 Wells Enterprises is looking for a Marketing Manager, Walmart Omnichannel! To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf
Job Board for Hiring Managers and Job Seekers: Ecommerce Jobs | DSI
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Lauren Livak Gilbert recently caught up with Jeffrey Cohen, Principal Evangelist at Amazon Ads in Cannes. One of the exciting developments they discussed is how we're moving from just analyzing data to actually putting it into action! 💫 We can now use these insights to reach new audiences and measure the impact. It's all about turning data into #strategy! Link to full podcast episode in comments ⤵ #digitalshelf #commerce #omnichannel #content #retailmedia
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📣 Exciting news for all #marketers and data enthusiasts! Are you struggling to make sense of the vast amount of data your brand collects? You're not alone! Many brands face challenges in becoming more data-driven to increase profitability. 💡 Fear not, because there are success stories out there! Jamie Lugo-Gifford, senior shopper marketing manager at Beyond Meat, recently shared how the brand partnered with Clerdata to break down data silos, optimize shopper marketing campaigns, and boost ROI from retail media investments. 🔎 Discover how they harnessed the power of data to drive more informed investment decisions and unlock incremental sales in this week's blog! 💪 #DataDriven #ROI #RetailMarketing #DataDrivenDecisions #Profitability #RetailMediaInvestments #RetailStrategy.
How Brands Can Break Down Data Silos and Drive Incremental Sales | DSI
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Norelie is looking for a Creative Strategist. ✍ To learn more about this and other open positions in the #ecommerce space, check out our job board! ⤵ #jobalert #jobposting#dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf
Job Board for Hiring Managers and Job Seekers: Ecommerce Jobs | DSI
digitalshelfinstitute.org