FullSurge

The Future-Ready Brand—one-on-one in-depth interviews with 43 chief marketing officers from mostly Fortune 500 companies—is available for preorder on Amazon! https://lnkd.in/dBrAvqnv

Successful brands have long understood the value of giving ad campaigns a recognizable face. This strategy has evolved from using fictional characters and celebrities to leveraging influencers, thanks to the rise of social media. Influencers, often everyday people, are seen as more relatable, authentic, and trustworthy compared to traditional celebrities. Historic campaigns like those featuring athletes in Nike and musicians in Pepsi set the stage, while today's influencers like Kim Kardashian for fashion and Ryan Reynolds for mobile services continue to expand the reach and impact of brand promotions, enhancing their own influence in the process. #BrandStrategy #MarketingStrategy

Excited to share my recent interview on StrategyCast with Lori Jones, where we dive into creating brands with purpose! Discover how to transform your brand positioning and corporate purpose with actionable insights on leveraging technology to work for you—not against you. In this episode, we explore and discuss insights from my book, The Future-Ready Brand: - The relationship between brand positioning and corporate purpose - Balancing brand purpose with technology - Defining genuine and true purpose - What it means to be a future-ready brand - The role of AI and extended reality in branding - Technology vs. human interaction Elevate your brand and connect meaningfully with your audience. Listen now! #BrandStrategy #BrandPurpose #FutureReady Link to the episode: https://lnkd.in/e6mESzxD

Why the heightened prioritization of health and wellness? The answer lies in eight principal factors: general awareness, rising healthcare costs, aging populations, employer wellness programs, easy online research, COVID-19's lasting impact, long-term shifts in attitudes, and technology accelerating everything. These elements drive individuals to prioritize their well-being and take proactive steps toward maintaining good health. In a world increasingly focused on health, brands must align their strategies to meet this demand, fostering a culture of wellness that resonates with today’s proactive consumers. Dive deeper into this shift and its implications here: The Future-Ready Brand https://lnkd.in/gckGZuwP. #BrandStrategy #FutureReady

Excited to share my latest episode of #MarketersTalking with Jess Bahr! 🎙️ We explore the latest trends shaping the future of marketing, including insights from my book, "The Future-Ready Brand." From influencer marketing and gamification to the transformative impact of AI, XR, and Web 3, discover how CMOs are leveraging these innovations to stay ahead. Dive into how AI is revolutionizing content marketing strategies and gain tips on experimenting with AI, XR, and NFTs for future brand strategies. Listen now: https://lnkd.in/gFvNtuqP 🎧 #MarketingTrends #MarketingInnovation #BrandStrategy

Artificial Intelligence is revolutionizing customer experience, providing personalized, efficient, and innovative solutions. Brands tapping into #AI can access real-time insights into customer behavior, optimize operations, and deliver tailored interactions. This not only boosts customer satisfaction but also fuels business growth and innovation. AI's predictive analytics capabilities enable brands to forecast demand, optimize inventory, and ensure a seamless shopping journey. By embracing AI, brands can remain competitive and agile and meet evolving consumer expectations, securing a strong market presence. https://lnkd.in/g3UxZDvX #BrandStategy #CustomerExperince

The Cannes Lions International Festival of Creativity https://lnkd.in/gsicAC-p has shown a clear shift in focus for purpose-led campaigns. Jurors are now emphasizing the need for brands to prioritize revenue while maintaining genuine purpose. As highlighted in my book, The Future-Ready Brand, it’s crucial for brands to balance societal impact with business goals. This year’s winning campaigns, like Pedigree’s “Adoptable,” demonstrate that true purpose should be at the heart of the business, not just a trendy add-on. Profitability and purpose can coexist, driving both brand growth and societal change. Discover how to future-proof your brand by balancing purpose and profitability. Get your copy of The Future-Ready Brand today! https://lnkd.in/gSUKXgC8 #PurposeDriven #BrandStrategy #FutureReady #MarketingInnovation

In today's business landscape, companies like Hershey are shifting toward a purpose-driven approach, emphasizing sustainability and social impact. Consumers now value brands that align with their own values, and purpose-driven companies build stronger loyalty, attract top talent, and foster resilience. Embrace purpose, and watch your brand thrive. https://lnkd.in/giB583v8 #PurposeDriven #BrandStrategy #BusinessGrowth #TheFutureReadyBrand

BMW's collaboration with #NaomiCampbell is a perfect example of how brands can leverage influential figures to elevate their identity and connect with diverse, high-end audiences. As the marketing landscape evolves, influencer marketing is crucial for brand elevation. Collaborating with icons like Naomi Campbell not only enhances brand visibility but also resonates deeply with target audiences, creating an authentic and aspirational brand narrative. #InfluencerMarketing #BrandInnovation #BMW