Topsort

The latest Association of National Advertisers (ANA) study reveals a tempered optimism in the #retailmedia space. While there's significant potential, marketers and brands are cautious due to data challenges and rising costs. Key Challenges Identified: 1️⃣ Lack of standardization across platforms (57%) 2️⃣ Walled-garden environment (44%) 3️⃣ Timeliness of data/analytics (28%) How should retailers and marketplaces respond? -Show proof of sales impact: Utilize robust attribution features to demonstrate clear ROI. -Prioritize brand safety: Ensure transparent and secure advertising environments. -Offer self-service tools: Empower brands with control over their campaigns. Transparency and trust are crucial to keep pushing RMNs forward! Dive deeper into the full report: https://lnkd.in/gpHjkN2N

Amazon Prime Day might be over, but what’s next? Regina Y., Topsort's CEO and co-founder, sat down with G2 to chat about the opportunities for advertisers and retailers beyond Amazon’s marketplace monopoly. Big thanks to Kamaljeet Kalsi for the great conversation! Check out the full Q&A here 👉 https://lnkd.in/dvKZE4fF #RetailMedia #AmazonPrimeDay #AdTech #Ecommerce #ReginaYe

🔍 The Tale of the Mystery Customer Discover how this 3-year-old B2B marketplace uses Topsort's #sponsoredlistings to create a new revenue stream and achieve financial sustainability—we are talking about 7x revenue growth in just one year! Imagine they are doing so great they asked for anonymity just to keep their secret weapon (us) to themselves 💥 Ready for the full story? https://lnkd.in/dAy3NyY4 #Topsort #SuccessStory #B2B #Innovation #AdTech #Growth

Cookie Bites #Edition104: Your Weekly Curated Industry News, Fresh from the Oven 🍪 Google Update: No More 'Deprecating 3rd-Party Cookies' (Looks like there is no crumbling after all 👀) 🛒 Amazon Prime Day 2024: Record $8.18B Sales Without Changing Their Playbook. Explore Key Insights! 💻 Reddit's 39% Ad Revenue Growth with Low-Funnel Strategies Discover these stories and more... #RetailMedia #AmazonPrimeDay #CookieBites #Topsort #AdTech #Reddit #Google #ThirdPartyCookies

#MondayPoll - Let's start the week by gathering some industry insights! What do you think drives a successful retail media strategy? Share your thoughts below👇

One of Brazil’s leading grocery commerce apps tried Topsort’s auto-bidding and the results were impressive! 📈 In just one month sellers experienced up to 4x ROAS and ad spend increased by 50%. Curious how we did it? Read the full case study 👉https://lnkd.in/daAH6wMn #RetailMedia #Ecommerce #AdTech #Topsort

Last week, Daria from our data science team, attended the 25th ACM Conference on Economics and Computation at Yale University 💻 🚀 This was an amazing chance to learn from the best and level up her skills, exploring the latest trends in generative AI and online advertising. We're thrilled to see Daria and our team continually growing and exploring new horizons. Keep pushing the boundaries, team Topsort! #Topsort #OnlineAdvertising #DataScience #AI #Innovation

“With Topsort, we built an easy-to-use solution delivering high-performing results for us and our CPG partners every month,” says Benjamín Bauer, CCO of JOKR/Daki. Discover how Daki, Brazil's leading delivery app, leveraged Topsort's AI-driven APIs to quickly build and scale their ad business with auction-based sponsored listings. Read the case study here ▶ https://lnkd.in/dc29g_RF #Daki #retailmedia #advertisinglatam #api #sponsoredlistings

🇺🇸 Happy to announce the most recent investment from RX Ventures at Topsort. Topsort is a trailblazer in the retail media landscape and is helping to shape the future of retail - now, more than ever, in Brazil. Proud to partner with such amazing people! Regina Y. Francisco Larrain Michael Ostrovsky 🇧🇷 Prazer em anunciar o investimento mais recente da RX Ventures na Topsort. A Topsort é pioneira no cenário de retail media e está ajudando a moldar o futuro do varejo – agora, mais do que nunca, no Brasil. Orgulho de fazer parceria com pessoas fora de série! https://lnkd.in/daztGJN9

Recent months have been amazing for Topsort, with new partnerships opening many opportunities for growth! Today, we are proud to announce Topsort is partnering with Lojas Renner S.A., one of Brazil's leading fashion and lifestyle retailers, to revolutionize the retail media landscape in Latin America with clean advertising technology. Supported by an investment from RX Ventures, this partnership will combine Lojas Renner's extensive expertise in the Brazilian market and retail industry with Topsort's cutting-edge technology, marking a new era for the region's #retailmedia standards. Vamos pra cima! 🇧🇷 🚀 Read more here https://lnkd.in/dtrwqwzG