DSPolitical

Will AI search kill campaign websites? On a recent call, DSPolitical's President and CTO, Mark Jablonowski, spoke about AI chatbots' lack of political nuance. Read more in this article by Colin Delany at Campaigns & Elections. 🔗 https://lnkd.in/eYsKzfPE

Programmatic advertising. It's a pretty big deal. But what exactly are these deals? Different types of programmatic deals dictate the rules when delivering ads on publishers' websites. Want to learn more? We've got you covered - Read about the programmatic deals in our latest blog. https://lnkd.in/eWjsgvKs

Exciting times at the American Association of Political Consultants' California Regional Conference! DSPolitical's Mark Torres and MaryEllen Veliz are there now, along with Boo Yuen from Adwell. If you spot them, make sure to stop and say hi. #CARegional

DSPolitical's President and CTO, Mark Jablonowski, will join Xander Kotsatos and Adam Wise THIS THURSDAY on FreeWheel's panel about how identity in CTV can win audiences (and elections). RSVP HERE 🔗 https://lnkd.in/gBmQsKsZ

We are thrilled to announce that DSPolitical has been honored with the 2024 Bronze Polaris Award for Online Advertising in the Election Campaigns - Regional Elections category! 🏆 A heartfelt thank you to our incredible clients and partners who give us the opportunity to do such amazing work together. Here's to many more wins - at the ballot box and beyond!

Erin Gruber, Senior Project Manager at DSPolitical, shares her experience: "As a project manager, it's my responsibility to guide software projects from initiation to completion. More specifically, I'm managing the non-technical aspects of the software development lifecycle, including scoping and defining feature requirements, managing development work, preparing documentation materials for internal teams, and troubleshooting various bugs."

As I type this, I'm en route to the Cannes Lions International Festival of Creativity. Despite my decades in advertising technology, surprisingly this is my inaugural Cannes experience! I'd love to hear all your advice for a first-timer. What are the must-attend events? The best spots for networking? Must-see locations? Best place to watch the Olympic Torch Relay go by? Throughout the week, Optimal will be participating in meetings, dinners, and hosting two invite-only events, but I want to hear about what events/spots/attractions I should make some room for! Let me know in the comments! #CannesLions2024 #Optimal #DigitalCreativity

Pride Month is in full swing, and elections are on the horizon, but are LGBTQ+ people heading to the polls? Check out our latest blog post for more! https://lnkd.in/ewmD49nt

What a way to kick off the 2024 election cycle! 🎉 Thank you to everyone who joined us yesterday. As the cycle heats up, we're excited about all the ways we can work together to win races up and down the ballot.

Elections are the perfect playground for AI to be abused. That said, as I told CQ and Roll Call in this article, campaigns can also benefit from AI-derived messaging. We have clients who are successfully using AI to create messaging tracks consistently. What gets me worried is how AI could be used to spread false information and impersonate candidates. It could make constituents lose trust in the election process, which is already on shaky ground given everything that's happened in the last 4 years. When used right, AI can save time, money, and have a major impact on campaigns. But if used wrong, it could be terrible for our democracy. We need is a multi-pronged approach to deal with the risks of AI in political campaigns. Laws, industry standards, and social media platforms should be actively working together to find and remove harmful AI-generated content. Especially for organic, user generated content. Efficiency should never come at the cost of accuracy, transparency, and trust in our democratic processes. Thanks to Gopal Ratnam for including me in the story. Click the link in the comments to read the full article. #AI #PoliticalCampaigns #Democracy