Last week, members of our LA team volunteered with the Friends of Ballona Wetlands, an organization that helps to restore and protect LA's last coastal wetlands. Our Optimists spent the afternoon weeding out invasive species of plants to prevent further damage to the biodiversity and wildlife that rely on these ecosystems for survival. We're so proud of our volunteers -- if you're interested in joining our team and giving back, check out our open roles here: https://lnkd.in/gGjUMz67
Optimal
Advertising Services
Washington, DC 7,854 followers
A digital media company on a mission.
About us
We are your mission critical digital marketing partner. Our proprietary data, groundbreaking technology, and innovative media solutions deliver winning results for brands, companies, and causes. Anything less than Optimal is less than optimal.
- Website
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http://www.winwithoptimal.com
External link for Optimal
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Washington, DC
- Type
- Privately Held
Locations
Employees at Optimal
Updates
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Last month at Cannes Lions, our CEO Michael Bassik chatted with the indomitable Scott Stedman for a Two Question Tango. See what Michael had to say about how the democratization of content and transparency in advertising inspires him and unlocks new possibilities in marketing. 👇🏻
He danced through our tête-a-tête at The Saturnalia Château with the grace of true professional. What a treat to do our first ever "Two Question Tango" with the inimitable Michael Bassik, CEO of Optimal. While the old chinwag with Michael was a delight – it underscores over a decade of close friendship and partnership. Not only is Michael a brilliant CEO, but he's been a part of everything we've accomplished with Saturnalia over the last five years. I look forward to many more Two Question Tangos with this wonderful partner-in-crime. Take a peak below to see what's been inspiring Sir Bassik in marketing and beyond...
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Big news: Google no longer plans to phase out third-party cookies (for now), instead opting for a prompt allowing users to set preferences across Google properties. But for Optimal and our clients, this doesn't change a whole lot. "We'll continue using cookies while they have value, but they're just a small part of our robust identity ecosystem," said CTO and President, Politics & Public Affairs Mark Jablonowski. https://lnkd.in/eJkXp-k8
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Our SVP Sara Weinstein will be on the ground at next week's MediaPost Brand Insider Summit: Pharma & Health to share our vision for a more ethical and effective way of reaching audiences with permissioned healthcare data that's HIPAA and NAI compliant, protecting audience privacy while connecting our clients with the exact people they want to reach. Learn how we helped Finn Partners and Volta Medical reduce CPC by 31%, and contact us to get access to the best possible healthcare data: https://lnkd.in/g5XzfrBk
We are thrilled to announce the list of industry leaders speaking at MediaPost's Brand Insider Summit: Pharma & Health next week in the Poconos! Learn more: https://lnkd.in/g4Hpir5U Join Premier Sponsor: AdMedia, Presenting Sponsors: Causal IQ, DISH Media, PerformMedia.com, Inc., and Sponsors: AdTheorent, Healthline Media, InMarket, IQM Corporation, Nativo Inc, OpenX, Optimal, Simulmedia #MediaPostInsiderSummits #pharmamarketing
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The recent Google API leak offers an unprecedented look into the inner workings of Google’s search algorithm. After a thorough review of the materials, we are more confident than ever in our philosophy and approach to SEO: create valuable, differentiated content that is useful and attracts users to our clients' websites. Our SEO Strategist Caitlin J. broke down how the leak occurred, why it matters, and offered more in-depth thoughts on potential rankings factors. Read her insights here, and contact us to learn how Optimal can optimize your website: https://lnkd.in/gVeG54jy
Google API Leak: A Look Inside the Algorithm | Optimal
winwithoptimal.com
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Last week, members of our executive team headed to the Cannes Lions International Festival of Creativity for a week packed with meetings, events, and collaboration. From chats with clients to unlock optimization opportunities to discussions with partners to learn about new products and roadmaps, and all of the serendipitous encounters in between, Michael Bassik said it best: the rewards are unmatched.
The sacrifices are significant – the expense, the distance, the time away from family and the office – but the rewards are unmatched. Cannes Lions International Festival of Creativity is the perfect blend of connectivity and productivity. The excitement begins the moment you enter the airport, where every flight to Nice is buzzing with conversation. Once on the ground, it's a whirlwind of scheduled and impromptu meetings, live music, serendipitous encounters, and an undeniable creative energy in every interaction. (And, of course, plenty of rosé.) The pinnacle was joining forces with Scott Stedman to co-host The #Saturnalia Chateau at Yvan's. It was a day of inspiring talks, food, poetry, and magic. And we couldn’t have done it without the generous support of EY and the incredible team at Optimal. See you all next year! Tommy Schonder, Lizzie Serber, Mark Jablonowski, Jennifer Helm, Aaron Radin, Dallas Lawrence, Eric Sandberg, George S Rogers, Ross Siegel, Marla Kaplowitz, Sheryl Goldstein, Brad Audet, Kate Kenner Archibald, Grace Briscoe, Xander Kotsatos, Agatha Chang, Stephanie Nerlich, Randy Duax, Chris Herbst, Lauren Hart, Josh Kampel, Jann Martin Schwarz, Jason Schulweis, Aaron St John, Andrew Essex, Benjamin Jurist, Chris Mele, Janet Balis, Daniel Feldstein, David Freedman, Stacy Freedman, Paul “Skip" Hanke, Ross Martin, Ivan Kayser, Jay Haines, Jaime Levitt Corry
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When senior WIRED reporter Paresh Dave had questions about AI-generated search results in Bing ads, our VP of Client Strategy Paula Thompson was excited to dive in and share how Optimal helps clients navigate this quickly-changing ecosystem. "Instead of targeting people who search for a specific product, advertisers need to educate people who have never heard of the product in the first place, since it seems people often turn to Copilot with broad questions." Read more super smart insights from Paula here: https://lnkd.in/g73WkFga
As Google Targets AI Search Ads, It Could Learn a Lot From Bing
wired.com
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Savvy marketers know that a strong SEO strategy and detailed implementation are critical for any brand looking to be seen as an authority in their industry. With explosive growth in generative AI, it's no surprise that search platforms have incorporated AI tools into their products in the form of auto-generated search results. What does this mean for the future of SEO, and why is a solid strategy more foundational to successful digital marketing strategies than ever before? Our resident expert Sam Kadezabek breaks it down on our blog: https://lnkd.in/gjvfKE9K
Google AI Overviews: What They Mean for Search | Optimal
winwithoptimal.com
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Last Friday, members of our Austin team dedicated their time to help out at the Central Texas SPCA! This small, no-kill animal rescue shelter relies on volunteers to operate and rescue animals from nearby shelters. During our visit, the team: ✔️ Cleaned cages ✔️ Mopped floors ✔️ Wiped down surfaces ✔️ Weeded the garden ✔️ Organized the shed ✔️ Walked the dogs ✔️ Played with the animals to help with socialization. If this sounds like your kind of team activity, we're hiring! Check out our open roles and apply to join us: https://lnkd.in/gGjUMz67
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We're currently looking for a Digital Public Relations Manager to join our innovative SEO & Digital PR team. Our ideal candidate will have lots of experience developing creative pitch campaigns and executing them to secure high-quality press coverage. This person will also have the opportunity to grow their SEO knowledge and skills. Check out the role here: https://lnkd.in/gmMDck8Y