We're proud to share that PMG has been recognized as one of Ad Age's Best Places to Work for the 9th consecutive year! As we continue to grow and evolve, we remain dedicated to always changing for the better and providing PMGers with the resources and opportunities they need to thrive. A big thank you to our amazing team for making PMG such a special place to work! 🙌 Find the full list here: https://bit.ly/3U4Ayw1
PMG
Advertising Services
Fort Worth, Texas 34,166 followers
A global independent digital company using strategy, creative, media, and insights to deliver Digital Made For Humans ™.
About us
PMG is a global independent digital company that helps the world's most iconic brands connect with humans through a range of customizable services, from media and strategy to creative and insights, all connected through Alli, our proprietary technology. Our team is made up of over 900 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year. Named Digiday’s 2024 Independent Media Agency of the Year, Ad Age’s 2023 A-List, 2X MediaPost's Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. PMG is proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s 2023 #1 Best Workplaces in Advertising & Marketing and Best Workplaces for Women, Millennials, in Texas, and among Medium-sized Companies, 2X BuiltIn Best Places to Work, 5X Best Places for Working Parents, and to be the only company named to Ad Age’s Best Places to Work for nine years in a row.
- Website
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https://www.pmg.com
External link for PMG
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Fort Worth, Texas
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Digital Marketing, SEO, Paid Search, Advertising, Media Planning, Media Buying, Brand Media, Content Marketing, Influencer Marketing, Social Media, Brand Strategy, Creative Design & Development, Ecommerce Consulting, Mobile Development, Local Optimization, Technology, and Data Analytics
Locations
Employees at PMG
Updates
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Change is in the air at this year's Paris Olympics. 🏅 Not only is it a stage for athletes, but it also marks a turning point in sports advertising with many brands integrating platforms like TikTok into media plans to resonate with a younger audience. These advertisers are competing within “a massively changing media landscape in sports, with content creators, social platforms, and streaming products leading the way,” said Dan Conti, head of sports marketing at PMG. Digiday shares more on how e-commerce elements and captivating short-form videos are winning the Olympics audience already at the link below.
This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising. Perhaps the biggest change is TikTok.
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This week, our PMG Gives Back initiative equipped students in foster care and unsheltered youth throughout Dallas and Fort Worth with much-needed back to school kits. 🎒 We managed to gather, pack and donate backpacks full of essential supplies and inspiring notes for After8toEducate and the Sydney Paige Foundation benefitting Ticket to Dream. Thank you to our generous PMGers who made a difference in our communities by empowering these students to confidently step into their first day at school!
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With less than 24 hours until the Olympics opening ceremony, the game of viewer retention has begun. “The stakes are high coming off Tokyo, which was the least watched summer games on TV, but was also the most streamed ever,” Dan Conti, head of sports marketing at PMG, told Digiday. “Positive results can bring in a new wave of Olympic advertisers in future years to have a presence in and around the games.” Read more about the fresh perspective on sports advertising and the innovative ways brand are engaging viewers, such as Figs' first-ever heart-rate monitor sponsorship, at the link: https://bit.ly/3WC4UGU
Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents
digiday.com
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Our Head of Client Development, Parks Blackwell, weighed in on the growing demand for agility from agency partners with Digiday. “Moving budgets across channels and programs, understanding audiences and how to best engage them – that’s all getting more complicated,” Blackwell said. “Brands need a partner to help them navigate, and many are seeking a single source to help create more effective programs.” Read more at the link below.
Independent digital agency Mod Op this week made its largest acquisition to date, combining with Canadian creative digital agency Evans Hunt as it grows its artificial intelligence and creative offerings. Adding Evans Hunt’s more than 100 staff brings Mod Op’s total global headcount to 425, according to the company. Founded in 2008, Evans Hunt brings its specialities in web development, particularly in user interface and design in the travel, energy and telecom sectors, to the Mod Op network as the agency expands in North America. Miami-based Mod Op acquired another Toronto marketing agency, Context Creative, about two years ago. In this piece by Antoinette S., we speak to Eric J. Bertrand, and Parks Blackwell of PMG.
Mod Op makes its largest agency acquisition as it expands AI, creative services
digiday.com
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Google pauses its plan to phase out third-party cookies on Chrome, sparking a mix of surprise, relief, and speculation from industry insiders. Our Head of Media Innovation and Trust, Jason Hartley, shared his thoughts with The Wall Street Journal on the evolving challenge of preserving privacy while delivering effective advertising: https://on.wsj.com/4deldPP "...advertisers will have to decide if cookies are right for them based on their goals, brand values, etc.” 🍪 What’s your take on this news and what does this mean for the future of digital advertising?
What Marketers Should Know About Google's ‘Surprising, but Not Shocking' Cookies About-Face
wsj.com
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The 2024 Paris Summer Olympics promises to be one of the most unforgettable Games ever as Paris signals the start of a new era. While Olympic veterans face off against rising talent and new sports make their Olympic debut, here’s what advertisers can expect in the weeks ahead: https://bit.ly/3WdWWma
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Unlock your potential with a full-time role in PMG's Graduate Leadership Program at our amazing Dallas headquarters! Join us for a virtual information session to learn why we’ve been named one of Ad Age's Best Places to Work for nine years straight and explore our onboarding process across the Media Marketing, Data Analytics, and AI & Software Engineering tracks. Plus, gain insider tips on how to stand out during the hiring process and hear from our very own program alum, Brent Aydon. 👉 RSVP today for our first session on Thursday, July 25: https://bit.ly/4bRB5ql 📅 Or sign up for one of our other sessions: https://bit.ly/3LtdyRF
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Discover how the retail world has been reshaped by emerging technologies and new consumer behaviors with PMG's latest research report - The Evolved Retail Landscape. Uncover deep insights on today's value-driven shopper, platform strategies, and the changing role of physical stores. 🛍️ Download the report now for a comprehensive look into the future of retail: https://bit.ly/4d63v0N
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Join us next week at our monthly aiVOLUTION meetups in Dallas and Austin. Broaden your AI knowledge on how to use large language models (LLMs) to automate mundane tasks and discuss the role of individual ethical responsibility when it comes to AI. Reserve your spot today and connect with technology leaders from your community! 🗓️ July 23 in Dallas: https://bit.ly/3LrJqGk 🗓️ July 25 in Austin: https://bit.ly/3Y6WUPy
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