Gen Z panelists discuss their habits around media consumption: what they’re watching, when they’re watching it, how they’re finding content, and what this means for the brands looking to effectively reach this audience. Submit your questions for the panel ahead of the live roundtable here: https://bit.ly/4bu4erZ
About us
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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“Built to Last,” adam&eveDDB’s first work BlueForge Alliance, follows a woman with a striking resemblance and style to Rosie the Riveter going through the motions of her many gigs—complete with low tips, limited opportunities and unfortunate situations in the back seat of her car.
Rosie the Riveter is over the gig economy in a campaign promoting US Navy submarine manufacturing jobs
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In-house communications professionals feel distrusted by leadership and stakeholders, and struggle to effect a credible, strategic brand communications vision. Read more from our Publishing Partner, PR73. #ad https://lnkd.in/ggTQY6kQ
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Actor Jason Momoa, who showcased his Irish roots in a lively Guinness ad earlier this year, is back with a second highlighting the tranquil moments of summer fun with friends.
Jason Momoa is back in another Guinness ad
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Change the Ref's newest campaign, “Save Us from America,” invites other countries to adopt American children and save them from America’s guns.
Change the Ref calls on other countries to save American kids from gun violence
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General Mills teams with DoorDash for a Best Friends Day snacks promotion. #ad Read more from our Publishing Partner, General Mills. https://lnkd.in/effp8YZk
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Popeyes’ X account was suspended last weekend for violating the platform’s rules for sending large numbers of unsolicited messages, halting a National Fried Chicken Day promotion. Now, the fast food chain is trying to turn the suspension into a marketing opportunity.
How Popeyes is turning its X suspension into a marketing opportunity
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AutoZone is in the midst of a creative review, Ad Age has learned. The brand has worked with Havas Chicago on creative since 2014.
AutoZone is in creative review after a decade with Havas Chicago
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Marketers that get these aspects of brand loyalty right will find the loyal customers they need to succeed.
Brand loyalty insights—3 ways to make customers feel recognized and rewarded
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