Popeyes’ X account was suspended last weekend for violating the platform’s rules for sending large numbers of unsolicited messages, halting a National Fried Chicken Day promotion. Now, the fast food chain is trying to turn the suspension into a marketing opportunity.
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New from The Prompt newsletter on advertising & branding : Idea: Chili's is launching a TV ad campaign aimed at driving more customers to its restaurants, with the goal of boosting visits and sales. The ads will emphasize core menu items, while in-restaurant promotions will encourage patrons to spend more. #Chilis #Advertising #Branding #TVAds #MenuItems #InRestaurantPromotions #BoostVisits #BoostSales * Subscribe to The Prompt newsletters: www.theprompt.email *
Chili's bets more TV ads will help traffic
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Marketing Dive's Sara Karlovitch: Domino’s gives away ‘emergency pizza’ in latest rewards program push. Domino’s is coming to rescue consumers from dinner emergencies while also encouraging online ordering with a new Emergency Pizza program, according to information shared with Marketing Dive. Consumers who place a digital order of $7.99 or more will automatically receive a free medium two-topping pizza for use at a later day. Domino’s and agency of record Work in Progress is supporting the push with an integrated campaign across TV, print, out-of-home, social and digital. The offer of free pizza comes a little under a month after the chain revamped its rewards program, offering tiered redemption options and the ability to earn points faster. The possibility of free pizza may help to entice consumers to sign up for the rewards program. https://buff.ly/46mOAfS via @marketingdive
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Have you ever wondered about the 'magic' behind food advertising? It's a world of sensory tricks, where burgers sizzle forever and ice cream never melts. But is it all real? Appealing to your senses is the key. Imagine the aroma of freshly baked bread wafting through your screen. Visuals and sound enhance the experience, making you 'feel' that crispy salad. The strategy? Playing with perceptions. Cardboard fillers and painted BBQ marks create the 'perfect' look. Ethical or just creative? Remember, food advertisers aren't chefs. They're marketers, aiming to sell. So next time you bite that burger, remember - it may not be what it seems! Awareness is key. Will we fall for the tricks again? Probably. But that's part of the charm! Stay savvy, folks! Let's not let ads fool our taste buds!
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McDonald's Fries. I’ve learned a very clever marketing tactic used by McDonald’s. The cost of fries goes like this:. for example, lets say in every country (some numbers, just for example, method thinking, not real cost fact) Small Fries: 43 dollars Medium Fries: 92 dollars Large Fries: 111 dollars The difference between small-sized fries and medium-sized fries is near about 50 dollars But the difference between medium-size fries and large-size fries is just 20 dollars, which is very little compared to small and medium. Now, most people won’t buy medium-sized fries because they’re just 20 dollars less than the larger ones. And there, they tricked us. The whole point of medium-size fries is just to make you buy the larger one, and that’s why there’s a very little price difference between them so that we can buy the large one.
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Growth Marketing Manager | Airbnb Business Owner | Unleashing business potential through innovative marketing strategies 💡🍴🏠
Burger King's "Moldy Whopper" campaign was a game-changer in the fast-food advertising realm, boldly stepping away from the norm with its unconventional approach. This campaign was a visual journey, showcasing the natural decomposition of a Whopper burger over 34 days, powerfully illustrating the absence of artificial preservatives in their products. This stark contrast to the typically glossy and appealing food advertisements represented a significant shift in marketing strategy. Garnering a massive 8.4 billion impressions and an estimated media value of $40 million, the campaign's effectiveness was undeniable. It wasn't just about the numbers; the campaign stirred up conversations and debates across various platforms, underscoring its viral nature and the public's intrigued reaction to such a daring marketing move. Perhaps most telling of the campaign's success was its impact on Burger King's sales, with a reported 14% increase following the campaign. This surge in sales was a clear indicator that the campaign's message resonated with consumers, influencing their purchasing decisions and altering their perceptions of food quality and transparency. It highlighted the power of marketing in shaping consumer behavior and preferences. By choosing to be daringly different, Burger King carved out a distinct position in a competitive market, showcasing the impact and importance of risk-taking in advertising. The "Moldy Whopper" campaign serves as a compelling case study in marketing, demonstrating how innovative, unconventional strategies can yield significant results. Its success, marked by its widespread reach, media value, and the consequential increase in sales, emphasizes the potential of creative advertising approaches in making a lasting impact on consumers and the industry at large. #MarketingInnovation #BurgerKing #MoldyWhopper #AdvertisingStrategy #BrandImpact #shreyasdevershetty
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Managing Director at Spark Foundry | LinkedIn Top Voice in advertising, AI, digital marketing and executive management
This is a great anti-Valentine's day campaign from Pizza Hut. People who plan to breakup with their partner can send them a free Goodbye Pie, to soften the blow. The idea has generated loads of PR, and a lot of debate online over the ethics of dumping someone at Valentines (YouGov polls found that 45% of people think it’s ok). It’s a brilliant idea. Especially as this is essentially a performance campaign. Pizza Hut are giving away free products in return for people’s email addresses. But rather than simply running a bog-standard giveaway, they’ve developed it into a bigger idea. One that gets people talking. And I guarantee the campaign will be miles more effective as a result. We saw the same thing with Burger King’s Whopper Detour idea, which delivered a 37:1 ROI, and their highest in store visits in 4 years. Performance marketing is such a rich territory for creative thinking. Hopefully more brands will start to recognise this.
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Anyone watched The Founder on Netflix? Well… if you want to know how McDonald's went from a single drive-in restaurant to the biggest fast-food chain in the world, give it a watch! 📺 Firstly, here’s 4 mind-blowing Maccie’s facts: 1. A new McDonald’s opens every 14.5 hours 🍟 2. More people eat at McDonald’s each day than the entire population of the UK 🍔😳 3. McDonald’s makes over $75,000,000 per day 💰💵 4. The first menu item ever was a hot dog 🌭 So… what’s the magic behind McDonald’s marketing strategy? Consistency – Whether you’re in London or Lapland, McDonald’s can promise you a consistent experience. And those golden arches… they’re more than just a burger sign, they-re a universal welcome mat! Fun campaigns – The McDonald's Monopoly has returned! A brilliant marketing ploy that turns your burger into a high-stakes real estate venture! The game becomes tactical… ordering meals based on how many stickers are on the packaging! 🍔🍟 Collaborations – McDonald’s have collaborated with various celebs like Travis Scott, Michael Jordan, BTS, and brands like Coca-Cola since 1955! They aren’t just selling you burgers, they’re selling you a side of personality that are only available for a limited time. So next time you stop for your fast-food fix, have a think about how McDonald's has evolved since 1940.
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Have you ever thought about advertising your flaws to your customers? Here’s a story about Domino's Pizza. 🍕 In the 2000s, Domino's Pizza experienced a significant decline. They had previously succeeded because they could deliver within 30 minutes, which was their unique value proposition. During their tough times, Domino's decided to return to their customers, checking in and conducting surveys. They assumed that their obsession with achieving their 30-minute delivery mission was the key to their success. However, customers said NO! "I want my pizza to be DELICIOUS and FAST!" They received a flood of negative feedback and complaints from their customers. They acknowledged this and admitted that the pizza also needed to be delicious. So, Domino's conducted research and improved their recipe. Once they were confident that their pizza tasted great again, they challenged their customers. Domino's advertised all the customer criticisms on TV and social media. They laid bare all the negative feedback. Then, they challenged some of these critics to come to their kitchen and taste the new pizza recipe. Domino's recorded all of this and broadcast it widely in the media. In the end, Domino's succeeded in winning back these critics. Domino's Pizza’s bold technique was akin to kamikaze. However, this daring move brought Domino's Pizza back to the top after 2010. So, friends, what do you think? Dare to flash your flaws to public? 😁 You see, there are many unique ways to do marketing. The most important thing is to be honest in any marketing effort. Ensure our quality is maintained. If the quality is maintained, the customers will be too.
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Rarely does the chicken fly on the street, yet Purpose.Ant was able to make this impossible possible by using 𝐇𝐲𝐩𝐞𝐫-𝐫𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜 𝐂𝐆𝐈 𝐀𝐝 - which instantly catches the intention of user of Pizza Hut’s new chicken dish launching 🐥🍕😌 👇🏼 Watch out how we smoothly drive this global advertising trend to enhance our partner’s campaign effectiveness. #AgencyofGrowth #PurposeAnt #GrowthwithPurpose
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I had a consulting client recently who I had never heard of - but everyone I knew who needed the services they provide not only knew them but gushed about how great they were. So the good news is, you only have to be the best known for what you do to people that need it done. The bad news is, you have to be the best known for what you do to people that need it done. If you're selling Hamburgers (outside of, say, India) then the venn diagram of "people I can reach" and "people that want what I do" has high overlap. If you're selling a niche product - like say "Error management for .NET Developers that care a lot for their users" (ahem.. *Loupe*) - then you're talking about a pretty small pool of developers, which is a small pool of professionals.
REMINDER: You need to be the best known for what you do, not the best at what you do. McDonald's doesn't make the best burgers. Starbucks doesn't make the best coffee. You don't know the best plumber in your town. You know the one who runs the most ads! Being really good at marketing is just as important as making a good product.
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