Ad Age’s Post

We all love a great brand story. Here are the top 6 brands that stood out in the first half of the year according to Marketing Dive. From Ben Affleck in Dunkin to Coca-Cola and AI. What were your favorite brand moments from the first half of 2023? Let me know below in the comments. https://lnkd.in/ekQQA5MZ #videoproduction #storytelling #marketing #brand #advertising

If you haven't read it already, this a great article from our Associate Creative Director, Olivia Downing, on brands embracing their haters. Link to The Drum article below. https://lnkd.in/eTXXmDsq #Haters #Trolls #KeyboardWarriors #Brands #Branding #Advertising #TheDrum

Sure, you can get a lot of LinkedIn traction complaining about the Calvin Klein ad where the guy from The Bear prances around in his pants. But you can get way more by complaining about the complaints about the Calvin Klein ad where the guy from The Bear prances around in his pants. So now, for your enjoyment, I offer the first post to complain about the complaints about the complaints about the Calvin Klein ad where the guy from The Bear prances around in his pants. Shall we just shut up about it now? #advertising #calvinklein #thebear #creative

Love the multi-sensory approach here. The color block billboard is intriguing in and of itself, but add in that iconic McDonald's scent and the campaign is taken to the next level. Mixed reviews in the video's comment section. The only way I could think to make this even better would be if the billboard was finished with a McDonald's scented coating (rather than the scent pumped out from inside). Now THAT would be cool. #mcdonalds #advertising #wideformatprint #wideformatprinting #printingindustry

How to get quality creative done at scale? The answer is all around San Francisco! If you want to learn more about it, a quick demo call can answer all your design & creative questions!

Only a tiny percentage of brands have a Growth Quotient score of 130 or higher. So few, in fact, that we're willing to give away $25k in free ad spend to any 130+ GQ brand that signs up for our growth services. Click the link below to see if this ad might be for you after all. https://lnkd.in/gAbyrPct

How did an iconic brand that was struggling with record-low sales, deflated brand perception, and scrutiny for promoting unrealistic body ideals and stereotypes make an epic comeback? Two words: integrated marketing. Barbie pink has infiltrated our social media feeds and taken over media conversations as we all got a front row ticket to Mattel's marketing approach. As an integrated marketing firm, we couldn't help but notice that while each campaign and partnership stands out on its own, they are a piece of a much larger puzzle that come together cohesively. In our latest article, we dive into the key takeaways from the franchise's strategy and what we can learn as travel marketers. Read more here: https://lnkd.in/eC5aMvQD #allianceconnection #marketingagency #integratedmarketing #ontheblog #barbiethemovie #barbie #mattel #travelandtourism

F R I D A Y
C R E A T I V E
I N S P I R A T I O N Straight out of the SpecSavers playbook this one. Simple. To the point. And disruptive. Literally. Wandsworth council responded to public concerns it was falling down and fenced the area off. I think the creative alone would have helped to deliver Waitrose’s price drop message, but this intervention has helped garner far more press coverage. Wonder if we’ll see more ‘intentionally accidental’ ads in the coming months. Creative Agency: Saatchi & Saatchi #Advertising #Marketing #BetterByDesign #Bread&ButterCreative

. . . ⚡️ Sorry, that was us just waiting for some creative inspiration to strike! Sometimes, when we find ourselves staring at the blank page and that dreaded blinking cursor for a little too long, all it takes is a little marketing inspo to get the creative juices flowing again. Check out these bold, fresh marketing campaigns that, despite the creative rut of H1 2023, challenged the norms of advertising and left a lasting impact on viewers. What’s an advertisement you’ve seen during your lifetime that’s stuck with you? Share with us in the comments! #marketing #inspo #creativemarketing

Who wins the battle between brand identity and ad performance? Trick question. If you're doing it right, everyone wins. Here are 4 steps to get results AND ensure brand credibility: tvg.la/positioned #tvgla #adperformance #performancecreative #brandmarketing #brandidentity #brandcredibility #performancemarketing #brandmarketing #adagency #laagency