Optimal

Last week, members of our LA team volunteered with the Friends of Ballona Wetlands, an organization that helps to restore and protect LA's last coastal wetlands. Our Optimists spent the afternoon weeding out invasive species of plants to prevent further damage to the biodiversity and wildlife that rely on these ecosystems for survival. We're so proud of our volunteers -- if you're interested in joining our team and giving back, check out our open roles here: https://lnkd.in/gGjUMz67

Last month at Cannes Lions, our CEO Michael Bassik chatted with the indomitable Scott Stedman for a Two Question Tango. See what Michael had to say about how the democratization of content and transparency in advertising inspires him and unlocks new possibilities in marketing. 👇🏻

Big news: Google no longer plans to phase out third-party cookies (for now), instead opting for a prompt allowing users to set preferences across Google properties. But for Optimal and our clients, this doesn't change a whole lot. "We'll continue using cookies while they have value, but they're just a small part of our robust identity ecosystem," said CTO and President, Politics & Public Affairs Mark Jablonowski. https://lnkd.in/eJkXp-k8

Our SVP Sara Weinstein will be on the ground at next week's MediaPost Brand Insider Summit: Pharma & Health to share our vision for a more ethical and effective way of reaching audiences with permissioned healthcare data that's HIPAA and NAI compliant, protecting audience privacy while connecting our clients with the exact people they want to reach. Learn how we helped Finn Partners and Volta Medical reduce CPC by 31%, and contact us to get access to the best possible healthcare data: https://lnkd.in/g5XzfrBk

The recent Google API leak offers an unprecedented look into the inner workings of Google’s search algorithm. After a thorough review of the materials, we are more confident than ever in our philosophy and approach to SEO: create valuable, differentiated content that is useful and attracts users to our clients' websites. Our SEO Strategist Caitlin J. broke down how the leak occurred, why it matters, and offered more in-depth thoughts on potential rankings factors. Read her insights here, and contact us to learn how Optimal can optimize your website: https://lnkd.in/gVeG54jy

Last week, members of our executive team headed to the Cannes Lions International Festival of Creativity for a week packed with meetings, events, and collaboration. From chats with clients to unlock optimization opportunities to discussions with partners to learn about new products and roadmaps, and all of the serendipitous encounters in between, Michael Bassik said it best: the rewards are unmatched.

When senior WIRED reporter Paresh Dave had questions about AI-generated search results in Bing ads, our VP of Client Strategy Paula Thompson was excited to dive in and share how Optimal helps clients navigate this quickly-changing ecosystem. "Instead of targeting people who search for a specific product, advertisers need to educate people who have never heard of the product in the first place, since it seems people often turn to Copilot with broad questions." Read more super smart insights from Paula here: https://lnkd.in/g73WkFga

Savvy marketers know that a strong SEO strategy and detailed implementation are critical for any brand looking to be seen as an authority in their industry. With explosive growth in generative AI, it's no surprise that search platforms have incorporated AI tools into their products in the form of auto-generated search results. What does this mean for the future of SEO, and why is a solid strategy more foundational to successful digital marketing strategies than ever before? Our resident expert Sam Kadezabek breaks it down on our blog: https://lnkd.in/gjvfKE9K

Last Friday, members of our Austin team dedicated their time to help out at the Central Texas SPCA! This small, no-kill animal rescue shelter relies on volunteers to operate and rescue animals from nearby shelters. During our visit, the team: ✔️ Cleaned cages ✔️ Mopped floors ✔️ Wiped down surfaces ✔️ Weeded the garden ✔️ Organized the shed ✔️ Walked the dogs ✔️ Played with the animals to help with socialization. If this sounds like your kind of team activity, we're hiring! Check out our open roles and apply to join us: https://lnkd.in/gGjUMz67

We're currently looking for a Digital Public Relations Manager to join our innovative SEO & Digital PR team. Our ideal candidate will have lots of experience developing creative pitch campaigns and executing them to secure high-quality press coverage. This person will also have the opportunity to grow their SEO knowledge and skills. Check out the role here: https://lnkd.in/gmMDck8Y