DSPolitical’s Post

Hope you can join the 4A's and Nielsen webinar today at 2p EST to learn about CTV strategies.

New podcast from Katie Harbath & Anchor Change on elections coalitions, which folks like Mevan Babakar have supported thought the Google News Initiative. Key insights from Claire Wardle, PhD and Daniel Bramatti: "I think there are incredible fact checkers around the world, but the challenge is the idea that you're doing the work, but also building an audience. And so often there's really good work happening, but not all fact checkers have a huge audience ... we had 24 newsrooms all talking about the same thing with the same tip line. I mean, I think that again gets forgotten in what it meant to build a new brand off the back of all these news organizations that were okay sharing a new brand. So I think there was a lot of learnings there about how we managed to get traction in a very, very short period of time." "We are in a good position because we have to build that trust relations with the public ... we have to show that we have a method to separate what's fact and what's not fact. And this is a good opportunity for us. By entering this battle, you can show that you are not there to spread content only for clicks. You are there to show the truth or to search for the truth." Give it a listen!!! And download the report! https://lnkd.in/evwVs8C8 https://lnkd.in/efPUqY93

As you were watching election results this week, did you know that it was a historic day for ranked choice voting (RCV)? RCV was on the ballot in 5 municipalities and it won in every one! Join us next week to learn more about ranked choice voting! With all the discussion about gerrymandering and problems with our electoral system, it's good to hear about work to give voters better choices, better campaigns and better representation! https://lnkd.in/eryURd2t

Your campaign deserves more than just a presence – it deserves a voter-facing persuasion strategy that wins elections. At The Bowie Group, we bring an aggressive, laser-like focus to the table, specializing in three critical pillars of campaign success: 1️⃣ Intelligence Gathering: We know that understanding your electorate is key. Our cutting-edge opinion research strategies ensure you're reaching the right people with the right message. 2️⃣ Persuasion: Crafting compelling narratives that resonate with voters is our expertise. We'll help you create persuasive content that sways opinions and wins hearts. 3️⃣ Get-Out-The-Vote (GOTV): Turning supporters into voters is where it all comes together. We'll guide you through targeted GOTV efforts that make sure your base shows up on Election Day. Don't leave your campaign's success to chance. Message us now to get started!

🗳️ Winning elections is about earning voter trust. With my expertise in election advertising voice-overs, you can craft effective strategies, challenge opponents, and highlight key issues. I've never failed to deliver, providing the fuel you need to gain ground and win over voters' trust. Let's make your campaign a success! 🎙️ #ElectionAdvertising #VoiceOverExpertise

Our latest model bill can help redirect more government advertising dollars toward local newsrooms and strengthen the civic ties in our communities by increasing the visibility of vital information about upcoming elections, public health, and more. See More Examples: https://lnkd.in/g3B2Ydn3 #Advertising #Revenue #Community #PublicPolicy #LocalNews #RebuildLocalNews

GAROI Media joined forces with the nation’s top political digital minds at the Digital Campaign Summit in Washington, D.C. As the election season heats up, it’s crucial to capitalize on this momentum and push beyond the conventional to achieve extraordinary results. A big shoutout to Campaigns & Elections for facilitating such a powerful exchange. Now is the time to expand the boundaries of what's possible in political media. Don’t miss the chance to set your campaign apart. Let’s achieve groundbreaking results together. 🚀 #LeadershipInDigital #CampaignInnovation #PoliticalStrategy #DigitalSummit2024

🎙 Attention Digital Marketers! As the 2024 elections roll, the battle for online visibility heats up. Discover strategic tactics to navigate the intersection of advertising and elections, leaving a lasting impression without stepping into the political fray. From early media buying to real-time engagement, let’s decode the winning formula! Read the full article below:

ICYMI: What can be advertised on billboards for state and federal elections? (Billboard Insider): Richard Rothfelder, Rothfelder & Falick. What rules apply and how do they differ? What if the advertising is coordinated with the campaign or politician? What about advertising for causes? Who can display the billboard advertising? I’ve answered these questions and written on this topic in Billboard Insider previously, including in the October 16, 2028 edition. […] #DOOH #digitalbillboards #digitalsignage

General election media spending in Florida is projected to drop to just $81 million, compared with $350 million in 2020, according to the advertising tracking company AdImpact. That would mean Florida’s general election media buys will fall to eighth place in the November elections, after leading in media spending in 2020.