“Todd is one of the most creative and energetic people I've ever had the pleasure of working with. With BuzzLogic in growth mode, Todd drove strategic vision for the product and technology, while consistently being the first person to offer up his time and ideas to dive into the weeds of a project. Literally any project. Todd took great pride in flawless campaign delivery, media and traffic process improvements, and inspiring people to be accountable to their BEST work - always keeping the end-customers (publishers and advertisers) in mind. It's rare to find a 'product' owner with such a passion for advertiser satisfaction - a key driver to the media business...and a huge asset to a sales team!”
Paris, Île-de-France, France
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À propos
Activité
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Yesterday was my last day at LaunchDarkly. What a ride. I spent most of today sleeping. Weird how the body and brain work together to keep you…
Yesterday was my last day at LaunchDarkly. What a ride. I spent most of today sleeping. Weird how the body and brain work together to keep you…
Aimé par Todd Parsons
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impressive! congrats Megan Clarken, Brian Gleason, Todd Parsons, Diarmuid Gill, Sarah Glickman and the rest of the Criteo team.
impressive! congrats Megan Clarken, Brian Gleason, Todd Parsons, Diarmuid Gill, Sarah Glickman and the rest of the Criteo team.
Aimé par Todd Parsons
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At Criteo, we've been deeply engaged in testing Google’s Privacy Sandbox to assess the impact of third-party cookie deprecation on publishers. I’m…
At Criteo, we've been deeply engaged in testing Google’s Privacy Sandbox to assess the impact of third-party cookie deprecation on publishers. I’m…
Aimé par Todd Parsons
Expérience et formation
Brevets
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Social Analytics System and Method For Analyzing Conversations in Social Media
Émis le US US 20070214097 A1
Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.
Other inventorsSee patent -
System and Method For Advertisement Targeting of Conversations in Social Media - United States Patent Application
Demande de dépôt le US US 20090119173 A1
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current…
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current influence rankings. The influence ranking is used to perform online advertising targeting and placement. Additional marketing filters, such as demographics, historical performance, and return on investment, may be used to adjust an initial influence ranking based. The ad placement may also be expanded to include related conversations, inlinking sites, and/or outlinking sites.
Other inventorsSee patent
Organisations
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IAB Tech Lab
Board Member
https://www.iab.com/our-story/#tech-lab-board
Recommandations reçues
22 personnes ont recommandé Todd
Inscrivez-vous pour y accéderPlus d’activités de Todd
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Over 1100+ ad tech, publisher, agency and brand folk coming to ATS Singapore tomorrow The biggest show we have ever hosted in the region. Looking…
Over 1100+ ad tech, publisher, agency and brand folk coming to ATS Singapore tomorrow The biggest show we have ever hosted in the region. Looking…
Aimé par Todd Parsons
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Great discussion with Dominic Powers and Ganga Chirravuri about changing strategy around performance marketing from lowest cost x (cc Meta and…
Great discussion with Dominic Powers and Ganga Chirravuri about changing strategy around performance marketing from lowest cost x (cc Meta and…
Aimé par Todd Parsons
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Six months after Google began phasing out third-party cookies in #Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking…
Six months after Google began phasing out third-party cookies in #Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking…
Aimé par Todd Parsons
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In this piece, Melanie Zimmermann (General Manager of global retail media, Criteo) explains the benefits of retail media, trends and early learnings…
In this piece, Melanie Zimmermann (General Manager of global retail media, Criteo) explains the benefits of retail media, trends and early learnings…
Aimé par Todd Parsons
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Melanie Zimmermann, general manager of global retail media at Criteo, shares insights into a fast-growing segment of the advertising market on…
Melanie Zimmermann, general manager of global retail media at Criteo, shares insights into a fast-growing segment of the advertising market on…
Aimé par Todd Parsons
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Reprogramming the Broken Marketing Brain Many digital-first companies see their largest single line-item expense in user acquisition, and…
Reprogramming the Broken Marketing Brain Many digital-first companies see their largest single line-item expense in user acquisition, and…
Aimé par Todd Parsons
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Cannes Days 2-4 ✨ Unfortunately my posts from Day 2 & 3 went into the abyss apparently, and instead of rewriting them I’m just combining it all…
Cannes Days 2-4 ✨ Unfortunately my posts from Day 2 & 3 went into the abyss apparently, and instead of rewriting them I’m just combining it all…
Aimé par Todd Parsons
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