Pauline Lemaire’s Post

Retail media is a very hot topic right now in the worlds of ecommerce and marketing, with various headline stats paying testament to its recent significant – and future predicted – growth, in a generally challenging advertising market. But retail media can be a confusing area, seen as a pretty new channel by some (“digital advertising’s third wave”) while also in parts being much older than the internet itself, as retailers have sold shelf space and other promotional opportunities for decades. Our latest blog seeks to demystify the quickly developing world of retail media, define its disparate strands and also provide some pointers as to how brands can maximise the opportunity. https://lnkd.in/e2h9tFgd

Despite forecasts of double-digit growth, there are headwinds for retail media networks. 🌪 Increased competition, cost pressures, and stretched advertiser budgets and demands are forcing retailers to mature their media offering quickly. But what should the priorities be? Read our new article to learn more #retailmedia #retailmedianetworks #measurement #digitalmedia

While the prolific growth of retail media in 2023 is only expected to continue, a certain level of maturity is expected in the industry in 2024. An increase in transperancy and industry-wide measurement standardization are a few of the changes we may see this year per @retailnext https://bit.ly/3UbnMtV"

Discover the insights Babs Kehinde shared in his conversation with The Retail Bulletin as he discusses the opportunities for Commerce Media in 2024: https://lnkd.in/eRPaaFnd

Great article by Digiday on a really smart strategy by the team at Criteo to tie together the fragmented retail media inventory that marketers so badly want access to. That team has always been great at long-term strategy, and it'll be really interesting to see if they can make a run at The Trade Desk for retail media budgets. https://lnkd.in/e25z_rve

In a fragmented retail landscape, driving revenue is key. With the market set to surpass $29 billion by 2025, the stakes are high. Retail media network offers come with challenges like limited reporting and audience overlap. 🛍 Get more insights from Night Market Commerce Media SVP Mara Greenwald and discover three actionable steps to boost retail revenue today: https://bit.ly/3Q4KrXN

Both retail media and commerce media are hot topics in the e-commerce industry at the moment, but what is the difference between them? This article by MyTotalRetail explores the distinction between the two terms - retail media is controlled by retailers at transaction points whereas commerce media uses commerce data to influence consumer behaviour across multiple platforms. Understanding these differences is crucial for brands to optimise their advertising strategies. Learn more about retail media versus commerce media here: https://lnkd.in/eAWxVQGJ

The growth of the retail sector online is no surprise, we have been following the statistics for years. Part of this trend is the rise of retail media. The ANA reports that retail media revenues will reach $52 billion in 2023 and jump to $61 billion in 2024. What retail media trends can we expect? We've compiled them in the blog post! https://lnkd.in/dU5CxQSB #Inhabitad #RetailRevolution #MonetizeYourTraffic #DigitalAdvertising #RetailTech #RetailMedia #AdvertisingSolutions #RevenueGrowth #InnovativeTech

Good summary of challenges facing retail media growth. For many of us with digital media experience, we’ve been through that journey and it’s great to see an article outlining some steps retailers needs to take to get there.

Curious about Retail Media vs. Commerce Media? Wondering about funding, ownership, and market risks? Get all the answers from Nich Weinheimer in his latest insightful Total Retail piece! Check it out here 👇https://okt.to/8CdEZ9 Skai