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Articles by Ari
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After hosting a chocolate chip cookie competition (aka c4) at my house this week (honestly the competition was scheduled before Google's cookie…
After hosting a chocolate chip cookie competition (aka c4) at my house this week (honestly the competition was scheduled before Google's cookie…
Liked by Ari Paparo
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The Trade Desk didn’t call Google’s reversal on deleting 3rd party cookies… they manufactured the outcome. In June 2021, Google handed over the…
The Trade Desk didn’t call Google’s reversal on deleting 3rd party cookies… they manufactured the outcome. In June 2021, Google handed over the…
Liked by Ari Paparo
Experience & Education
Patents
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METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION
Issued US 20120239809
Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to…
Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
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What a privilege to talk shop with Ari Paparo and Eric Franchi on Marketecture Media during ad tech's slowest news week.... Seriously though -…
What a privilege to talk shop with Ari Paparo and Eric Franchi on Marketecture Media during ad tech's slowest news week.... Seriously though -…
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ANYTHING IS POSSIBLE POSSIBLE HAS BEEN ACQUIRED! Congrats Christian Muche https://lnkd.in/g6hFXf5x
ANYTHING IS POSSIBLE POSSIBLE HAS BEEN ACQUIRED! Congrats Christian Muche https://lnkd.in/g6hFXf5x
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Episode 82 with Mario Diez on the present and future of contextual advertising post Oracle's exit. Spotify: https://lnkd.in/eWf8kkz7 Apple:…
Episode 82 with Mario Diez on the present and future of contextual advertising post Oracle's exit. Spotify: https://lnkd.in/eWf8kkz7 Apple:…
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THE REFRESH "The Refresh" is sent out every Thursday. It features breaking news, commentary from Ari Paparo and me, insights from notable…
THE REFRESH "The Refresh" is sent out every Thursday. It features breaking news, commentary from Ari Paparo and me, insights from notable…
Liked by Ari Paparo
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We are so excited to partner with Marketecture Media to kick off Q4 in style! We will be hosting a variety of activations on October 7th in NYC to…
We are so excited to partner with Marketecture Media to kick off Q4 in style! We will be hosting a variety of activations on October 7th in NYC to…
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🚩🚩🚩 Emergency webinar today fresh off the heals of Google's pullback from 3rd party cookie deprecation. Myself, Myles Younger and Tylynn Pettrey…
🚩🚩🚩 Emergency webinar today fresh off the heals of Google's pullback from 3rd party cookie deprecation. Myself, Myles Younger and Tylynn Pettrey…
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Thank you to AdTechGod (™) for asking me to join the podcast and talk about my journey. Please have a listen!
Thank you to AdTechGod (™) for asking me to join the podcast and talk about my journey. Please have a listen!
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