ANA Collection of Summary Reports on Artificial Intelligence

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2023 will go down as the year artificial intelligence (AI), in particular Generative AI, scaled to the masses and became a priority across almost every vertical. From its ability to revolutionize the creative process to the democratization of data, AI is changing the entirety of the advertising business. Regardless of whether the report is advertising-specific, the ANA feels that there is tremendous value, to CMOs or those who lead in-house agencies, to have a strong grasp of the impact AI is having on business.

The ANA has compiled and summarized a collection of 18 AI research reports that most closely align with the interests of marketers. This collection is a starting point and strong resource for your strategic discussions about AI adoption in 2024 and beyond.

Click the DOWNLOAD NOW button for the full report.

Source

"ANA Collection of Summary Reports on Artificial Intelligence." ANA, 4/10/24.

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