Search Marketing Knowledge Center

Accurate Representation of Women Turbocharges Growth

POVs July 25, 2024

What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.

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How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand

Budgeting Brilliance July 22, 2024

When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.

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Four Best Practices from the ANA Marketing Code of Ethics

POVs July 18, 2024

The ANA’s Senny Boone covers four best practices outlined in the Marketing Code of Ethics, a high-level framework of ethical marketing and advertising.

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This Bank Pitched Itself to Law Firms

B2 Awards July 16, 2024

Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.

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What Does It Mean to Be AI-Ready?

Event Recaps July 16, 2024

Drew Messinger-Michales from BASE1 discussed the steps that form the foundation of successful, impactful, future-facing AI pilot programs.

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The Art of the Possible: AI for Email Creative

Event Recaps July 16, 2024

The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.

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Up Next: Empowering Gen Z to Thrive in the Modern Workforce

B2 Awards July 14, 2024

Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.

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How ZS Created Leads with AI Generated Display Ads on a Budget

B2 Awards July 14, 2024

With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.

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AllazoHealth Refreshes its Brand

B2 Awards July 13, 2024

AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.

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Amazon Ads Appeals to SMBs

B2 Awards July 13, 2024

Amazon Ads pitched its services to small- and medium-sized businesses.

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Going Green to Honor the Arthritis Foundation

B2 Awards July 13, 2024

The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.

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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”

Podcast Clips July 10, 2024

Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.

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Unveiling the Future: NetLine’s INTENTIVE Redefines Buyer-Level Intent Data

B2 Awards July 7, 2024

NetLine’s INTENTIVE launch redefined the landscape of buyer-level intent data, employing a unique influencer marketing strategy that significantly boosted engagement and demand within the B2B market.

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The Humans of B2B

B2 Awards July 6, 2024

By earning a “best event ever” reaction from the B2B marketer community — and a 100% “would recommend” rating — “Humans of B2B” firmly established ANA NYC as a go-to for B2B.

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The Importance of In-Game Advertising

B2 Awards July 6, 2024

With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.

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Esquire Bank: Champions of Social Justice

B2 Awards July 3, 2024

Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.

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Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal

B2 Awards July 1, 2024

Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.

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The Weather Company Makes a Splash at Cannes Lions

B2 Awards June 30, 2024

The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.

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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry

B2 Awards June 30, 2024

Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.

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