ANA Nonprofit Growth Summit: Innovate to Impact – Emerging Trends in Fundraising and Marketing (In-Person Only)

NONPROFIT EXECUTIVE ROUNDTABLE (INVITE ONLY) – LIMITED CAPACITY

Laura Thornton

VP, Global Philanthropy and Marketing Children International

WELCOME REMARKS AND HOUSEKEEPING

ONE, TWO, YOU KNOW WHAT TO DO (AND THEN SOME)

We are pushed to innovate, do more with less, and break the mold (and, by the way, no budget).   The challenge is how to make good stuff stick and be sustainable.   In this session we will explore how to make innovation practical and repeatable, sharing successful examples.  Marketing is more than just fundraising and come to the session thinking how you build belief and create behaviors. 

Angela Timashenka Geiger

Principal and Founder BrainsOn Counsel

LESSONS FROM THE SHARK TANK: FOR-PROFIT STRATEGIES FOR NONPROFIT GROWTH

Is it possible to think like a business but stay focused on your mission?  As the most popular aquarium in the U.S., the nonprofit Georgia Aquarium has learned to compete in the for-profit world of tourism while remaining committed to its research, conservation and education goals.  Learn how the Aquarium team markets for hearts and minds (and wallets) and translates its business success into mission impact.

Dan Dipiazzo

Chief Marketing + Experience Officer Georgia Aquarium

SESSION 3

COMMUNITY MANAGEMENT 2.0: THE POWER OF BRAND RELATIONSHIPS

Remember the early days of social media? Connecting with friends was nice, but connecting with celebrities, causes, and brands was truly revolutionary. For the first time in history, consumers had the access and ability to “socialize” with brands, and brands had the opportunity to build life-long “friendships” through customer care. As social has become more and more volatile, many brands have shifted focus from relationship management to crisis management, leaving advocates and champions feeling left behind.

In this session, Michail Takach will share how the American Dental Association, one of the oldest nonprofit organizations in America, has refocused its social strategy on the power of positive relationships.  We’ll explore how the ADA is making sure its 160,000 members feel seen, heard, understood and valued--through concierge-level community management that includes listening, outreach, and content as a service – and how this supports overall brand reputation, member engagement, and business transformation.

Michail Takach

Director, Social Media Strategy & Analytics Customer Engagement American Dental Association

WHAT WE'VE LEARNED: INSIGHTS FROM INDUSTRY INNOVATORS

Join us for an engaging panel discussion where industry leaders share their experiences and insights on key innovations in marketing and fundraising. With decades of collective nonprofit experience across diverse channels, our panelists will explore their moments of innovation through thought-provoking questions. Gain valuable lessons and practical strategies to enhance your organization's efforts.

Richard Geiger

Senior Vice President, Nonprofit Solutions Data Axle

THE POWER OF PARTNERSHIP: DATA-DRIVEN TRENDS IN SOCIAL IMPACT

In this session, we'll dive into the latest data from For Momentum's 2024 Social Impact Stats Compendium for insights nonprofits can leverage to develop powerful partnerships to maximize social impact. You’ll hear how industry trends and dynamics are shaping the work of leading nonprofits, like Feed the Children.

You'll walk away with actionable insights on:

• The evolving landscape of Diversity, Equity, and Inclusion (DEI) in corporate social responsibility (CSR) programs.
• The impact of the election year and economic trends on social impact efforts.
• The latest priorities for employee engagement in CSR initiatives.

Mollye Rhea

President and Founder For Momentum

CLOSING REMARKS