Media
when
Start: Wednesday, September 18, 2024 at 11:00am
End: Wednesday, September 18, 2024 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
I. HOUSEKEEPING & INTRODUCTIONS (11:00 - 11:10 a.m. ET)
II. MEMBER DISCUSSION (11:10 – 11:30 a.m. ET)
III. To Be Announced (11:30 a.m. – 12:15 p.m. ET)
IV. Gaining Programmatic Control: How a New Approach to Auditing Can Drive Digital Transformation and Reinforce Media as a Lever for Growth (12:15 p.m. – 1 p.m. ET)
Welcome to the new world of programmatically traded media where price is demand-driven, not volume-based, and optimization is algorithmic, not manual. To meet the performance management challenges of this evolving landscape, a new approach to audits is required. Only by shining a light on the key risks inherent in digital media buying can we introduce a modern audit framework designed to surpass traditional price-based analyses, eradicate waste more effectively and offer advertisers a deeper understanding of their digital media investments. This session will outline strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
Speaker:
Evan Kory, Head of Global Media, Audible
Webinar information, if available, will be provided to registrants only.