The State of the Art in Commerce Marketing Hosted by AT&T (In-Person Only)

Commerce Marketing has strong roots in the traditional discipline of Shopper marketing, but today has come to mean so much more – from explosion of retail media, the evolution of ecommerce, resurgence of brick-and-mortar, all the way to the establishment of social commerce, “Commerce marketing” is at the forefront of marketing today. The Bottom of the funnel has never been more dynamic, and it’s all about to get shaken up all over again with the advent of AI. With so much to consider, how should marketers think about their efforts in the face of all this added complexity, innovation and opportunity? Come hear the latest cases and best practices from some of the most savvy marketers on the strategy, development, production, placement and execution of commerce programs that are winning with customers and consumers. We’ll welcome industry leaders on their winning formulas for putting winning commerce programs at the heart of their marketing plans.

when

Start: Wednesday, August 28, 2024 at 9:00am

End: Wednesday, August 28, 2024 at 3:00pm

WHERE

AT&T Headquarters
Whitacre Tower
208 S Akard St.
Dallas, TX 75202

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, August 28, 2024
9:00am - 9:30am	WELCOME & REGISTRATION
9:30am - 9:35am	OPENING REMARKS
9:35am - 10:10am	PERSONALIZING THE OMNICHANNEL EXPERIENCE: THE SINCERELY, FOOD STORY As consumers demand increasingly tailored experiences, retailers must adapt their strategies to deliver personalized interactions across all touchpoints. This presentation will delve into the customer data and insights, targeted product recommendations, location-based promotions and personalized shopping experiences that culminated in Albertsons Companies’ successful "Sincerely, Food" campaign. Attendees will gain valuable insights into how to enhance customer engagement, loyalty, and sales, along with the key metrics for measuring success. Debbie-Ann Shaw Marketing Program Manager Albertsons Companies
10:10am - 10:45am	CUSTOMER OBSESSION, THE ROLE OF DIGITAL Customer obsession in the digital age is not just about technology; it's about creating meaningful connections and delivering exceptional value at every touchpoint to every customer. Although, digital innovation allows us to get where we need to go quicker while paving the way for sustained growth and keeping a competitive edge in the marketplace. This segment aims to inspire and inform about the critical role of digital in achieving true customer obsession and driving results. Sabrina Callahan Vice President Digital Customer Growth AT&T Jamie Percy Director Digital Demand Generation and SEO AT&T
10:45am - 11:00am	NETWORKING BREAK
11:00am - 11:35am	SESSION 3
11:35am - 12:10pm	SESSION 4
12:10pm - 1:10pm	LUNCH
1:10pm - 1:45pm	SESSION 5
1:45pm - 2:20pm	SESSION 6
2:20pm - 2:25pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.