Data & Direct Marketing 1-Day Hosted at American Express

WELCOME REMARKS

PERSONALIZATION AT PEPSICO: USING DATA AND AGLITY TO BUILD CONSUMER CENTRICITY.

Personalization at Scale is a key lever in building true consumer intimacy across our business by moving from mass to personalized connections with our consumers and shoppers.  PepsiCo is building internal data capabilities that are aimed to drive mental and physical availability to connect with our consumer in more relevant way.

Abhishek Jadon

Vice President, Global Media Transformation PepsiCo

INSIGHTS ON CREATING A HIGH PERFORMING CONTENT MANAGEMENT TEAM: ROLES & RESPONSIBILITIES

Learn why it’s critical to develop your strategy before you create your content management team. A high-performing content team must have creative, analytical, and technical skills to create, manage, and maintain marketing content that spans from development to implementation. People, Process, and Technology considerations will be shared.

Kelly M. Rickert

Director, Content Management Group American Express

USPS INSIGHTS UNVEILED: A GUIDED JOURNEY THROUGH THE MAIL

This panel unveils a holistic perspective on the mail campaign lifecycle as advertisers, marketing technologists, AI experts, and USPS insiders unite to offer invaluable insights on how campaigns thrive at every stage. Join us on a guided journey from concept to conversion, delving into diverse perspectives that encompass planning, execution, and optimization for increased personalization and engagement.

Steve Monteith

Chief Customer and Marketing Officer USPS

ANA DATA PRIVACY SESSION

AT ANTHROPOLOGIE, IT’S ABOUT THE JOURNEY NOT DESTINATION

At Anthropologie, it is strongly held that we be data-inspired, but creativity led. Its customers often say they didn’t know what they wanted to buy until they see it. This is because the act of shopping is also part discovery and part inspiration. In building a customer experience that encourages discovery with a combination of human artistic experience and customer data the company has been able to expand categories and increase frequency. The combination of great customer engagement, loyalty and in-store experiences has created an environment where great customer data meets great customer feedback. This has also allowed future product development and marketing delivery to growth with both new and repeat customers.

Ian Dewar

Senior Director, Global Customer Strategy Anthropologie

DELIVERING UNIQUE VACATION EXPERIENCES FOR DISCERNING TRAVELERS

Creating better vacation experiences at Hilton Grand Vacations is deeply rooted in the consistent use of analytic and data driven decision marketing and marketing. Meeting the traveler where they are, and recognizing their personal and experiential preferences, is enabling Hilton Grand Vacations to change the game of vacation ownership. In this session, hear how Hilton Grand Vacations is embracing technology and data driven strategies to create unique experiences for those passionate about travel.

Kian Conley

SVP Consumer Strategy, Hilton Grand Vacations

CLOSING REMARKS