The Future CMO
Diverse content to help CMOs boost their overall value.
What's New
Industry Insights
AI Is Great, But What Does It Mean I Have to Actually Do as a CMO?
You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to the www and then the smartphone. AI is no different but arguably represents a more fundamental and tectonic shift as it is not purely behavioral, it is a new form of intelligence, meaning limitless applications.
B2 Awards
How PwC Bridged the Trust Gap in Business Leadership
PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
Soundbites
Businesses Succeed When Employees Can Be Themselves
Esi Eggleston, chief growth and marketing officer at Unilever, explored how a company’s success depends on its employee’s ability to bring their authentic selves to the office and empowers the business to understand consumers and engineer solutions to meet their unique needs.
Soundbites
The American Heart Association’s Katrina McGhee Discusses What Meaningful Mentorship Looks Like
Katrina McGhee, EVP of marketing and communications at American Heart Association, shared her recommended framework for building a support system that will empower young talent to succeed in their career path.
Champions of Growth Podcast
How Marketers Bolster Engagement with the LGBTQ+ Community
June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.
B2C
What Is Red Teaming?
To combat cybercrime, a growing number of companies are developing red teams, or in-house groups designed to evaluate the effectiveness of an organization's cyber defense. As these groups start to proliferate, marketers may be recruited to assist in the endeavor and educate employees about the role they can play protecting the company against bad actors online.
B2C
Google Delayed the Demise of Cookies. Again. Now What?
Google's latest delay to shut down third-party cookies until 2025 presents another reprieve for marketers who are scrambling to develop fresh data strategies. One hurdle is whether companies will be able to dismantle their silos and share more first-party data across the organization.
Champions of Growth Podcast
How Marketers Become Better Leaders
Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
Global CMO Growth Council
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.
B2 Awards
How PwC Bridged the Trust Gap in Business Leadership
PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
Research Reports
2024 ANA Business Marketing Practice — Marketing Impact Measurement Study
This study and “first-look” discussion guide report explores how to address the “snowflake” problem — that every senior marketing role appears to be uniquely defined. Aspects of the study included C-suite interviews, extensive marketing literature, and contextual industry analysis.
Champions of Growth Podcast
Handicapping the ANA’s Marketing Capabilities Framework
Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
B2C
How Agencies Deal with Clients' CMO Churn
The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.
POVs
How AI Is Taking Neuromarketing to the Next Level
With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.
Marketing News Quiz
Marketing News Quiz for June 15, 2024
In this week's marketing news quiz: a rainbow candy's Pride Month effort, a new campaign from Spotify, the reason behind Joey Chestnut's ban from Nathan's Famous Hot Dog Eating Contest, Westeros comes to New York City, and more.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.