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6 Marketing Leaders on How to Better Understand Your Consumer
Pulse July 26, 2024Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.
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Accurate Representation of Women Turbocharges Growth
POVs July 25, 2024What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand
Budgeting Brilliance July 22, 2024When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.
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Cassandre Charles of TIAA on the Importance of Cultural Alignment
Pulse July 22, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and TIAA’s senior director, multicultural marketing & communications, Cassandre Charles.
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Consumer Perceptions of Women in Ads, by the Numbers
Money Slides July 19, 2024SeeHer and LG Ads share research that illuminates perceptions of how women are portrayed in ads and how these perceptions have shifted between 2021 and 2023.
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Female Behaviors While Watching CTV and After Seeing an Ad on CTV
Money Slides July 19, 2024SeeHer and LG Ads share research that reveals the activities that women most often engage in while watching CTV, as well as the activities that they most frequently perform after seeing an ad on CTV.
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Participation: A Power Shift and Reckoning for All Brands
Knowledge Partners July 17, 2024Consumers have more power than ever, meaning brands need to completely redefine how they look at the people buying their products. Under this new paradigm, Phaedon offers some tips for how brands can connect with consumers through a shared set of beliefs.
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Discover the Shein Effect in Spain
Knowledge Partners July 16, 2024Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.
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National Junk Food Day: Showcasing Successful Campaigns
Pulse July 15, 2024In light of these biological underpinnings of our taste for cheese curls, potato chips, and bob-bons, we can perhaps feel justified if we periodically indulge our taste for junk food. And what better time than July 21st, National Junk Food Day. As we prepare to celebrate this auspicious occasion, take a peek at a few of the campaigns used to promote some of the more indulgent snacks in the food pyramid.
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Deloitte Celebrates Women in Business During the WNBA Playoffs
B2 Awards July 14, 2024Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.
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Will There Be a Next Generation of Marketers?
B2C July 12, 2024Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round
POVs July 12, 2024Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.
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How to Score Big with Youth Sports Parents
Partner Content July 11, 2024TeamSnap data shows youth sports parents are looking for brands that are cost effective. When it comes to snack preferences and choosing the right half-time crunch or post-game pick-me-up, the parents TeamSnap surveyed say they would choose price over quality.
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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook
Event Recaps July 11, 2024During the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.
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FUNdamentals of Ethical Marketing: Strategies for Reaching Older Adults
Webinar Rewinds July 11, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”
Podcast Clips July 10, 2024Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.
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Doris Huang of Admerasia on Transparency
Pulse July 9, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Admerasia’s managing partner, Doris Huang.
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How This Golf Tournament Became an Engine for Progress in Gender Equality
B2 Awards July 5, 2024To showcase its commitment to gender equality and closing the pay gap, Grant Thornton (GT) created The Grant Thornton Invitational — the first mixed competition golf tournament in more than 20 years.
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Louis Maldonado of d expósito & Partners on Data-Driven Decisions
Pulse July 3, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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