Event Recaps

This session provided an overview of the legal landscape and key takeaways in light of federal law and rulemaking, new state requirements, and recent enforcement actions surrounding “negative options.”

In this session, speakers discussed recent NAD decisions and the consequences of improperly made claims, along with tips and best practices for advertisers to keep in mind while contemplating the assertion of such claims.

In this session, learn about new laws and cases regulating promotion techniques, as well as the legal issues raised when promotions integrate cutting-edge technologies like AI, augmented reality, and CGI influencers.

As AI reshapes the landscape of digital advertising, understanding the legal intricacies of regulation and advertising privacy laws is paramount. This session delved into current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights.

In this session, speakers discussed action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, direct supply chain contracts, the benefits of inclusion lists, the prioritization of ad quality over cost, and more.

ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.

Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.

In this session, learn from top retail leaders on how they have developed a creator-first approach that drives online and offline sales and get actionable insights to unlock the full potential of your omnichannel strategies.

Learn how the San Francisco Ballet embraced creativity and resourcefulness with a combination of AI-generated content and strategic media placements that amplified reach and effectiveness, enabling the non-profit arts organization to achieve remarkable results on a small budget.

In this session, discover how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.

Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.

MANSCAPED’s Chief Marketing Officer, Marcelo Kertész, discussed the brand’s bold transition from performance marketing powerhouse to brand marketing machine.

In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.

In today’s interconnected digital landscape, commerce threads its way through our daily experiences. In this session, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, delved into the intricacies of the new consumer journey.

In this session, learn how Pfizer leverages their in-house talent alongside the specialized skills of their agencies, resulting in a powerful hybrid model to transform their approach.

During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.

The rise of women's sports and the growing numbers of female sports fans has become a cultural revolution that is reshaping media and the sports marketing landscape. As podcast consumption continues to surge, the influence wielded by podcast hosts on consumer behavior is undeniable.

In this session, hear how Kevin Hart’s global entertainment company Hartbeat brought its unmatched comedy and social expertise to its successful branded content campaign with P&G Venus razors.

In this session, learn how JBL is activating within subcultures from snowboarding communities to college campuses and women’s sports, as well as the impact back to the brand.

This session provided a comprehensive look at how nonprofits can grow their audience, expand their donor base, and attract volunteers through innovative and practical approaches.