Warrior Sports

Warrior Sports

Sporting Goods Manufacturing

Shelby Township, Michigan 23,654 followers

Play to Win

About us

Headquartered in Shelby Township, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high-performance, cutting-edge equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992, Warrior was acquired by privately held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse and hockey world.

Website
http://www.warrior.com
Industry
Sporting Goods Manufacturing
Company size
201-500 employees
Headquarters
Shelby Township, Michigan
Type
Privately Held
Founded
1992
Specialties
Sporting Goods, Lacrosse, Hockey, and Apparel

Locations

Employees at Warrior Sports

Updates

  • View organization page for Warrior Sports, graphic

    23,654 followers

    In the heat of the game, the goaltender stands poised, every muscle dialed in with unbreakable focus. This Warrior mindset isn’t confined to the crease; it extends into our design lab, where our dedicated Warrior Sports team meticulously crafts every detail of our goalie equipment. Behind each piece of equipment is a team of passionate artisans and engineers, relentlessly pursuing perfection. Their expertise and commitment drive breakthrough innovations, ensuring our gear enhances your performance on the ice. Just as you focus on perfecting every aspect of your game, we focus on refining our designs with the same precision. This shared dedication creates a united mission and forges an unshakable bond of trust between you, the goaltender, and Warrior Goalie. #FocusedOnYOURgame #WarriorGoalie #Breakthrough #Craftsmanship #Warriorsports

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  • View organization page for Warrior Sports, graphic

    23,654 followers

    🇺🇲 Happy 4th of July everyone 🇺🇲

    View profile for Cindy Abbott, graphic

    Chief Executive Officer at Warrior Sports

    Happy 4th of July from the Warrior Sports team! Today, we celebrate the spirit of freedom, unity, and the relentless pursuit of greatness. This day reminds us that through determination and resilience, every challenge can become a breakthrough. As we come together with family and friends, we reflect on the incredible journey we've undertaken and the remarkable achievements yet to come. Here's to embracing the warrior spirit within us all. From our team to yours, have a safe and joyous Independence Day! 🎉 #HappyFourth #Warrior #IndependenceDay #Breakthrough

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  • View organization page for Warrior Sports, graphic

    23,654 followers

    We are excited to share that Warrior Sports had a strong presence, with our full Pro Sales Representative team at the recent PHATS/SPHEM meeting in Florida. It was an incredible opportunity to connect with key partners and industry leaders who share our commitment to advancing the sport of hockey. Aligning with PHATS/SPHEM mission to support the health and performance of hockey athletes, we engaged in meaningful discussions about innovative approaches to athletic training and equipment design. Our interactions reaffirmed our dedication to providing cutting-edge, high-performance gear that meets the evolving needs of athletes at all levels. Meeting with our valued partners was a highlight, allowing us to collaborate and strategize on future initiatives that will continue to push the boundaries of what’s possible in hockey. A special thank you to Danielle Brousseau from New Balance for being there and helping the team with footwear. Your support and expertise were invaluable. Warrior Sports is proud to support PHATS/SPHEM and its mission, and we look forward to continuing our partnership to enhance the performance and safety of hockey players everywhere. #WarriorSports #PHATS2024 #HockeyInnovation #AthleteHealth #Partnerships #Breakthrough @Dan Macrones, Chris Jenkinson, Jared Quartuccio, @Chris Paul, @John Kirk @Peter Millar, @Brooks barber, @Peter Marshall, Conor Hogan, Isaac Garcia @Ron Sanko, Brendan Scartozzi and all the others who where there to make this presence exceptional. 🏒 🥅 🔥

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  • View organization page for Warrior Sports, graphic

    23,654 followers

    At Warrior Sports we believe that our greatest strength lies in our unity and shared commitment to greatness. Today, we are thrilled to host our annual Field Day, an event designed to foster team spirit, provide a well-deserved break, and strengthen connections across all departments. Our field day is more than just a day of fun—it’s a reflection of our core Warrior ethos. It’s a time for us to come together, challenge ourselves, and support each other in a vibrant and dynamic environment. This day exemplifies our commitment to breaking through barriers and achieving greatness together. As we engage in this exciting day, let's embrace the Warrior spirit in everything we do. Together, we are unstoppable. Here’s to a day filled with laughter, teamwork, and the Warrior spirit! 🛡️⚔️ #WarriorFieldDay #TeamSpirit #BreakTHROUGH #TeamBuilding

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  • View organization page for Warrior Sports, graphic

    23,654 followers

    We were honored to attend the Global Goaltending Retreat in Breckenridge, Colorado, where the brightest minds in goaltending gathered to innovate and advance the sport. At Warrior Sports, we’re all about BreakTHROUGHs—pushing boundaries and elevating performance.

    View profile for Kirk Allen, graphic

    Product Manager - Goalie at Warrior Sports

    This past week Warrior Goalie attended the Global Goaltending Retreat - 2024 in Breckenridge, Colorado. An atmosphere where some of the goaltending world’s most intelligent, collaborative and compassionate minds proficiently shared and developed progressive ideas for on-ice, off-ice and development planning. This growth mindset is synonymous with everything we do at Warrior Sports. Whether it be in the crease or in the design lab, we seek credible feedback, invite new thought processes and utilize data driven analytics to simplify our craft (Gavin Ward - Arrow McLaren IndyCar) that will ultimately lead to more BreakTHROUGHs. We extensively discuss how power emerges from problem solving in all situations, not only when the pressure is on (David Alexander - St. Louis Blues).  When we develop pathways to elevated performance, we don’t scrap the foundation, we build on it (Maria Fujimagari - Professional Female Goaltender). We delve deep into the importance of having self awareness of the greatness we ALL have within ourselves (Chuck Thuss - The Compassionate Connection). Deconstructing how success does not equal well-being for an individual, rather one’s well-being is the key to unlocking their success (Hannu Nykvist - Professional Goaltending Coach). At Warrior Goalie we make innovative products that cultivate a foundational trust between athletes and our brand. Every attendee at GGR 2024 embodies this shared focus for advancing the position of goaltending in their own unique ways. Thank you, (Justin Goldman - The Goalie Guild) and (Nate Speidel. MAT Mathematics. Ph.D.) for allowing Warrior Goalie to integrate our role as creators of industry leading goaltending equipment at such a remarkable event. Collectively, the future of goaltending is exponentially brighter because of events like the Global Goaltending Retreat.

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      +4
  • View organization page for Warrior Sports, graphic

    23,654 followers

    Witnessing the phenomenal efforts of our Warrior Sports team and partners in Finland, Sweden, and Germany was nothing short of inspiring. Our powerful presence in Germany and groundbreaking collaborations with allies like Red Bull München are setting new industry benchmarks. We're thrilled about our upcoming launches that are poised to redefine expectations and truly embody the spirit of BreakTHROUGH. #Breakthrough #Hockey #Europe

    View profile for Chris Jenkinson, graphic

    General Manager at Warrior Sports

    Last week was nothing short of extraordinary. Traveling through our core European markets—Finland, Sweden, and Germany—I had the privilege of witnessing firsthand the remarkable work of our Warrior Sports team and partners. In Germany, our presence is particularly strong, leading the market and setting new benchmarks in the industry. Strategic meetings with key allies like Red Bull München went beyond collaboration, diving deep into true innovation. Together, we thoroughly examined our 2025 marketing plans to ensure our vision continues to inspire and lead the industry. I am truly amazed at how Warrior is not just maintaining its position but revolutionizing the hockey landscape in Europe. We are setting new standards, showcasing our unparalleled dedication, and embodying the true spirit of a Warrior. Get ready, because our upcoming launches are set to redefine expectations. Warrior Europe is poised to show you the true meaning of BreakTHROUGH. Stuart Proud, Matthias Wolf, Teemu Numminen, Jonas Karlsson, Christian Hilger, Sacha Ouimet #WarriorSports #Innovation #Leadership #Breakthrough #Hockey #Europe

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  • View organization page for Warrior Sports, graphic

    23,654 followers

    Last week marked a thrilling journey for our team (M. Gabe O'Neil, Stan Bankus, Jordy Sayers, Tanner Gould, Ryan Mort, Jean-Sébastien Dorval, John Dekemp, Kirk Allen, Jared Quartuccio, Isaac Garcia, Joseph Manni Chris Jenkinson, Sacha Ouimet and more) starting in our technologically advanced factory in Tijuana. Here, innovation meets execution, and we were able to capture the pioneering spirit that drives Warrior Sports. From there, our journey continued to our R&D office in Montreal, where our dedicated professionals were busy capturing content that showcases our cutting-edge developments in sports technology. Joined by lacrosse icons in California Trevor Baptiste, Zach Currier, and Michael Sowers, we highlighted world-class skill and unwavering dedication. In Detroit, the resilience and expertise of our elite goalie team shone brightly, underscoring the core strengths of our brand. This tour transcended mere content creation; it was a testament to our ongoing commitment to push the boundaries of the sports equipment industry. At Warrior Sports, our relentless pursuit of greatness and innovation is about more than just meeting standards—it’s about setting new ones and achieving breakthroughs that redefine what athletes can accomplish. With exciting launches on the horizon that promise to transform the market, Warrior Sports remains steadfast in its mission to elevate athletic potential into unparalleled performance. Thanks to all our great partners : Cintri, Evan Schwartz, Mark Hendry, Jimmi Francoeur, Mathieu Elie, Chop & Hue #WarriorSports #Innovation #Teamwork #Breakthrough #LacrosseLife #HockeyLife

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      +2
  • View organization page for Warrior Sports, graphic

    23,654 followers

    We’re excited to share that our CEO Cindy Abbott recently hosted a pivotal meeting with University of Michigan-Dearborn administrators at our headquarters. This collaboration is a perfect example of our commitment to leading breakthroughs that seamlessly connect education with industry. #Breakthrough #WarriorSports #UMich #Leadership #Innovation #Education

    View profile for Cindy Abbott, graphic

    Chief Executive Officer at Warrior Sports

    Today, our team at Warrior Sports had the privilege of hosting university administrators from the University of Michigan-Dearborn, my alma mater, at our Shelby Township Headquarters. This focused meeting was a wonderful opportunity to engage in deep discussions about the evolving landscape of modern manufacturing and the non-traditional career paths available within it. Our commitment at Warrior Sports to innovation and pushing industry boundaries is at the core of our operations. The session with the University of Michigan - Dearborn was a testament to our dedication to share industry knowledge and collaborate effectively with educational leaders to prepare students for the real-world challenges they will face after graduation. One significant outcome of our discussions was the reinforcement of our ongoing collaboration with the University. This relationship allows us to contribute directly to the educational journey of future leaders, enriching their understanding of the industry and preparing them for transformative roles in business. Thank you to Justin Ames, Frederic Brunel, Dayna Deaner, MPA, Carolyn Noble, M.S., J.D., and Tuere Wheeler, MBA, MS for your time and insights. Your participation helps ensure that we continue to foster an environment where education and industry meet to inspire and cultivate the next generation of innovators. Together, let’s continue to advance these collaborative efforts, driving innovation and breakthroughs that benefit both our students and the broader industry. #WarriorSports #Innovation #Manufacturing #UMDearborn #goblue #CareerOpportunities #Breakthrough

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