Danielle Brousseau

What's New to The Street... 👟📉 Nike’s recent warning has shaken European footwear stocks. On Thursday, Nike announced it expects revenue to decline by mid-single digits for the year ending May 2025. How do you think this projection will impact the footwear market? Share your thoughts below! ⬇️ 👉🏻Follow New To The Street for more! #nike #footwearstocks #markettrends #financenews #businessnews #business #news #newtothestreet

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🦍 Guerilla…errr Graffitti Marketing isn’t dead. Hailey Beiber’s beauty brand rhode skin is expected to hit $100 MILLION in revenue this year, 10xing since it’s launch just 2 years ago. Sooo... why was the brand spray painting their logo across NYC's Lower East Side? Marketing today isn’t just online…today's brands NEED to have an omnichannel strategy to stand out both online and in real life. What do you think of this campaign? #communitymarketing #grassrootsmarketing #haileybieber #rhode #LES #authenticmarketing

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👠 Learn how Los Angeles women's footwear brand Cape Robbin 3X their revenue on SHEIN Marketplace, US. 👀 ✔️Read the case study: https://lnkd.in/g83PpUsN ✔️Sign up to become a seller on SHEIN: https://lnkd.in/dNZaWaxa #sellersuccess #sellonshein #sheinmarketplace #marketplace

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Barneys Plots a Bigger Comeback Thanks to Neiman-Saks Deal. Talks include Barneys-branded home goods, outerwear lines. Contingent on negotiations, close of Saks-Neiman deal https://lnkd.in/euFeFyzJ #tradeguard #receivableputoptions #arputs #receivableputs #tradereceivables #accountsreceivables

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👟 While many want to enter the sneaker industry as an athletic footwear designer, it takes an array of departments and positions to take a sneaker from concept to the market. What are they and where do you fit in? Get your free career guide here 👉 https://lnkd.in/ebz323HP #sneaker #careerguide #sneakercareer

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What time do you wake up in the morning? CEOs and top execs from leading footwear brands tell us what time they start their days.

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Last night Jaylen Brown led the Boston Celtics to the NBA Championship, becoming the first player to win the NBA Finals MVP award without a signature sneaker deal in more than 40 years. Brown has long been an outspoken critic of brands' performance basketball offerings since the expiration of his Adidas deal in 2021. Sneakerheads have shared these concerns for several years, citing a lack of originality and innovation in the marketing and design of signature basketball shoes. But there are signs that the category is staging a comeback. A new generation of young talents, new designs and bold marketing are reviving interest in athletes’ lines. The NBA Finals was a guaranteed win for Nike's Jordan Brand, who saw two of its signature athletes — Jayson Tatum and Luka Doncic — going head-to-head. Meanwhile, Anta secured a landmark finals appearance for the Anta Kai 1, its debut signature sneaker with Kyrie Irving. Adidas produced unquestionably the basketball sneaker of the year with the AE 1, boosted by the standout performances and on-the-pulse marketing which highlighted the charisma of Anthony Edwards, who led the Timberwolves in a deep playoff run. On resale platform StockX, trades of the top 15 signature sneaker lines are up 37 percent year-on-year, said Drew Haines, merchandising director for sneakers and collectables. It's one of several signs that the tide might be turning for a category which has stagnated of late. Read the full story on The Business of Fashion today.

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How are brands generating maximum Media Impact Value® (MIV®) by joining the Formula 1 landscape? Today we're ranking the brands who generated the biggest buzz at the Miami Grand Prix. Topping the leaderboard is PUMA Group with a staggering $28.2M in MIV® from over 6.6K placements. Their dedicated F1 capsule collection and strategic team partnerships propelled them into pole position. Brands like UGG, PACSUN, Reiss and Nine West Group are all accelerating with innovative strategies: tapping influencers to authentically engage new audiences, launching themed collections to capture the F1 fervor and hosting immersive events for global brand exposure. The insights behind this ranking are a masterclass in leveraging cultural moments for maximum impact. Find out which brand activations, influencer plays, and cross-industry collaborations are driving real results. �� https://bit.ly/4aHAVC5 #F1Fashion #MiamiGrandPrix #BrandPerformance #InfluencerMarketing #FashionCollaboration

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【American Running Shoe Brand "Altra":Minimize Injury with "Barefoot-Like" Soles】 Founded in Utah, USA in 2009, Altra is a brand known as the pioneer of "Zero Drop" shoes, which eliminate the height difference between the toe and heel. Currently, Altra holds 27% of the American trail running market, with running shoes accounting for 60% of its total sales, continuing its rapid growth in the fiercely competitive running shoe market. Amidst the intense competition between numerous sports brands, what has driven Altra's remarkable growth? We spoke with one of the founders, Brian Beckstead, about the differences from conventional running shoes and the unique mechanisms behind them. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #Altra #Running Altra Running Brian Beckstead https://lnkd.in/dYDkjwcg

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Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular? The brand '’47', which was born in Boston, America in 1947, now has a strong presence among competing cap brands. This article tells the story of how a brand, which started with wagon sales near Fenway Park, the home of the Boston Red Sox, grew into an official licensee of MLB. Alongside revisiting the not-so-well-known history of '47, I interviewed Taizo Date, the brand's general manager, to introduce their product line and to understand why it has been so popular among young people. ...please read the continuation of this article here. Article link 🔗 https://lnkd.in/gQuA2hir

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【Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?】 The brand '’47', which was born in Boston, America in 1947, now has a strong presence among competing cap brands. This article tells the story of how a brand, which started with wagon sales near Fenway Park, the home of the Boston Red Sox, grew into an official licensee of MLB. Alongside revisiting the not-so-well-known history of '47, I interviewed Taizo Date, the brand's general manager, to introduce their product line and to understand why it has been so popular among young people. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #cap '47 https://lnkd.in/gQuA2hir

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What's New to The Street... Under Armour is set to settle claims over its past financials with a $434 million payment. The sportswear brand emphasizes that this agreement isn't an admission or finding of wrongdoing. 🏃‍♂️💰 What do you think about this move? Let us know in the comments! ⬇️💬 👉🏻Follow New To The Street for more! #UnderArmour #FinancialNews #Settlement #businessnews #business #news #newtothestreet

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While Nike continues to dominate as the preferred brand for teens in footwear and apparel, it's seeing increased competition from emerging brands like On and Hoka, according to Piper Sandler's latest survey. Despite its strong position, Nike's market share among teens has slipped, signaling a shift as newer, smaller brands gain traction. This trend reflects broader changes in consumer preferences, driven by social media's influence on fashion and brand discovery. Follow the link to read more! https://buff.ly/3Jv4EC8 #TeenTrends #BrandCompetition #Nike #MarketShift

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For years, retailers have flocked to set up shop in “it” neighborhoods in New York City. Before the #pandemic, as well as during the first couple years of its recovery, #Soho and #Nolita reigned supreme, with Valentino, Wilson Sporting Goods Co. and Vuori all opening stores there. #Williamsburg has also been buzzy among #DTC businesses, thanks to its chic cafes, thrift stores and waterfront views. Now, tides are shifting, and brands of all types and sizes — not just high-end ones — are making the move to #Midtown. Much of this is due to a major revamping of Rockefeller Center, which encompasses six square blocks. All in all, it’s a promising sign for the continued post-pandemic recovery of New York City, one of retail’s biggest markets and a major business capital. Read more: https://buff.ly/4aBhrPp

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