At Warrior Sports, everything starts with our talent. Their relentless drive and perseverance push our team, players, and partners to new heights. This month, we're excited to launch our monthly Breakthrough Profile series, spotlighting the exceptional individuals who embody the Warrior spirit. First up, we’re thrilled to highlight Kirk Allen, a key player in the goalie landscape. Kirk and his team have been at the forefront of developing breakthrough products that redefine innovation and performance. Warrior is proud to celebrate the talents that stand tall behind the Warrior Sports brand, demonstrating perseverance and greatness every day. Stay tuned for more inspiring stories. 🏒 🥅 🔥 #WarriorSports #BreakthroughProfile #Innovation #Talent #Perseverance #TeamWarrior
Warrior Sports
Sporting Goods Manufacturing
Shelby Township, Michigan 23,751 followers
Play to Win
About us
Headquartered in Shelby Township, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high-performance, cutting-edge equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992, Warrior was acquired by privately held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse and hockey world.
- Website
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http://www.warrior.com
External link for Warrior Sports
- Industry
- Sporting Goods Manufacturing
- Company size
- 201-500 employees
- Headquarters
- Shelby Township, Michigan
- Type
- Privately Held
- Founded
- 1992
- Specialties
- Sporting Goods, Lacrosse, Hockey, and Apparel
Locations
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Primary
Get directions
7080 23 Mile Rd
Shelby Township, Michigan 48316, US
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Get directions
Chula Vista, California, US
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Get directions
Montreal, Quebec, CA
Employees at Warrior Sports
Updates
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Our team at Warrior Sports sat down with Manufacturing Today to discuss our breakthrough manufacturing capabilities. 💪🏒🥍 Hear insights from our CEO Cindy Abbott, Director of Product Development Jean-Sébastien Dorval, Director Human Resources and Inside Sales Carey Berchulc on how our innovative processes and relentless dedication drive us forward. Check out the full interview to see what makes Warrior Sports a leader in the game! 🔥 https://bit.ly/3Yaykx3 #WarriorSports #ManufacturingToday #Breakthrough #Innovation #Leadership #TeamWarrior #SportsEquipment
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In the heat of the game, the goaltender stands poised, every muscle dialed in with unbreakable focus. This Warrior mindset isn’t confined to the crease; it extends into our design lab, where our dedicated Warrior Sports team meticulously crafts every detail of our goalie equipment. Behind each piece of equipment is a team of passionate artisans and engineers, relentlessly pursuing perfection. Their expertise and commitment drive breakthrough innovations, ensuring our gear enhances your performance on the ice. Just as you focus on perfecting every aspect of your game, we focus on refining our designs with the same precision. This shared dedication creates a united mission and forges an unshakable bond of trust between you, the goaltender, and Warrior Goalie. #FocusedOnYOURgame #WarriorGoalie #Breakthrough #Craftsmanship #Warriorsports
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🇺🇲 Happy 4th of July everyone 🇺🇲
Happy 4th of July from the Warrior Sports team! Today, we celebrate the spirit of freedom, unity, and the relentless pursuit of greatness. This day reminds us that through determination and resilience, every challenge can become a breakthrough. As we come together with family and friends, we reflect on the incredible journey we've undertaken and the remarkable achievements yet to come. Here's to embracing the warrior spirit within us all. From our team to yours, have a safe and joyous Independence Day! 🎉 #HappyFourth #Warrior #IndependenceDay #Breakthrough
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We are excited to share that Warrior Sports had a strong presence, with our full Pro Sales Representative team at the recent PHATS/SPHEM meeting in Florida. It was an incredible opportunity to connect with key partners and industry leaders who share our commitment to advancing the sport of hockey. Aligning with PHATS/SPHEM mission to support the health and performance of hockey athletes, we engaged in meaningful discussions about innovative approaches to athletic training and equipment design. Our interactions reaffirmed our dedication to providing cutting-edge, high-performance gear that meets the evolving needs of athletes at all levels. Meeting with our valued partners was a highlight, allowing us to collaborate and strategize on future initiatives that will continue to push the boundaries of what’s possible in hockey. A special thank you to Danielle Brousseau from New Balance for being there and helping the team with footwear. Your support and expertise were invaluable. Warrior Sports is proud to support PHATS/SPHEM and its mission, and we look forward to continuing our partnership to enhance the performance and safety of hockey players everywhere. #WarriorSports #PHATS2024 #HockeyInnovation #AthleteHealth #Partnerships #Breakthrough @Dan Macrones, Chris Jenkinson, Jared Quartuccio, @Chris Paul, @John Kirk @Peter Millar, @Brooks barber, @Peter Marshall, Conor Hogan, Isaac Garcia @Ron Sanko, Brendan Scartozzi and all the others who where there to make this presence exceptional. 🏒 🥅 🔥
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At Warrior Sports we believe that our greatest strength lies in our unity and shared commitment to greatness. Today, we are thrilled to host our annual Field Day, an event designed to foster team spirit, provide a well-deserved break, and strengthen connections across all departments. Our field day is more than just a day of fun—it’s a reflection of our core Warrior ethos. It’s a time for us to come together, challenge ourselves, and support each other in a vibrant and dynamic environment. This day exemplifies our commitment to breaking through barriers and achieving greatness together. As we engage in this exciting day, let's embrace the Warrior spirit in everything we do. Together, we are unstoppable. Here’s to a day filled with laughter, teamwork, and the Warrior spirit! 🛡️⚔️ #WarriorFieldDay #TeamSpirit #BreakTHROUGH #TeamBuilding
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We were honored to attend the Global Goaltending Retreat in Breckenridge, Colorado, where the brightest minds in goaltending gathered to innovate and advance the sport. At Warrior Sports, we’re all about BreakTHROUGHs—pushing boundaries and elevating performance.
This past week Warrior Goalie attended the Global Goaltending Retreat - 2024 in Breckenridge, Colorado. An atmosphere where some of the goaltending world’s most intelligent, collaborative and compassionate minds proficiently shared and developed progressive ideas for on-ice, off-ice and development planning. This growth mindset is synonymous with everything we do at Warrior Sports. Whether it be in the crease or in the design lab, we seek credible feedback, invite new thought processes and utilize data driven analytics to simplify our craft (Gavin Ward - Arrow McLaren IndyCar) that will ultimately lead to more BreakTHROUGHs. We extensively discuss how power emerges from problem solving in all situations, not only when the pressure is on (David Alexander - St. Louis Blues). When we develop pathways to elevated performance, we don’t scrap the foundation, we build on it (Maria Fujimagari - Professional Female Goaltender). We delve deep into the importance of having self awareness of the greatness we ALL have within ourselves (Chuck Thuss - The Compassionate Connection). Deconstructing how success does not equal well-being for an individual, rather one’s well-being is the key to unlocking their success (Hannu Nykvist - Professional Goaltending Coach). At Warrior Goalie we make innovative products that cultivate a foundational trust between athletes and our brand. Every attendee at GGR 2024 embodies this shared focus for advancing the position of goaltending in their own unique ways. Thank you, (Justin Goldman - The Goalie Guild) and (Nate Speidel. MAT Mathematics. Ph.D.) for allowing Warrior Goalie to integrate our role as creators of industry leading goaltending equipment at such a remarkable event. Collectively, the future of goaltending is exponentially brighter because of events like the Global Goaltending Retreat.
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Witnessing the phenomenal efforts of our Warrior Sports team and partners in Finland, Sweden, and Germany was nothing short of inspiring. Our powerful presence in Germany and groundbreaking collaborations with allies like Red Bull München are setting new industry benchmarks. We're thrilled about our upcoming launches that are poised to redefine expectations and truly embody the spirit of BreakTHROUGH. #Breakthrough #Hockey #Europe
Last week was nothing short of extraordinary. Traveling through our core European markets—Finland, Sweden, and Germany—I had the privilege of witnessing firsthand the remarkable work of our Warrior Sports team and partners. In Germany, our presence is particularly strong, leading the market and setting new benchmarks in the industry. Strategic meetings with key allies like Red Bull München went beyond collaboration, diving deep into true innovation. Together, we thoroughly examined our 2025 marketing plans to ensure our vision continues to inspire and lead the industry. I am truly amazed at how Warrior is not just maintaining its position but revolutionizing the hockey landscape in Europe. We are setting new standards, showcasing our unparalleled dedication, and embodying the true spirit of a Warrior. Get ready, because our upcoming launches are set to redefine expectations. Warrior Europe is poised to show you the true meaning of BreakTHROUGH. Stuart Proud, Matthias Wolf, Teemu Numminen, Jonas Karlsson, Christian Hilger, Sacha Ouimet #WarriorSports #Innovation #Leadership #Breakthrough #Hockey #Europe
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Ready to join the lineup and become a key player in our winning BreakTHROUGH team? Drop the gloves and apply now! #Hiring #WarriorSports #BreakTHROUGH #WorkInSports
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BreakThrough in hockey innovation as our Product Development Test Engineer! Join the frontline of innovation with Warrior Sports as a vital member of our Hockey Skate R&D team. #BreakThrough #Hiring #WorkInSports #Montrealjobs