Kochava

#DYK mobile gaming accounted for 49% of global gaming revenue in 2023, totaling $90 billion! 🤯 That's a hefty chunk of change! As the mobile #gaming industry expands, optimizing Lifetime Value (#LTV) is crucial for sustained success. That's why we've partnered with AppSamurai to offer innovative solutions. ✍️ Discover more on our blog: smart.link/t2ep64b8pbrim #MobileMarketing #Marketing

As a long-time supporter of the The Festival at Sandpoint it was an honor to attend the poster unveiling last night with Charles F Manning on behalf of Kochava along with a host of other sponsors. This year's poster artwork by local artist Daniel Gill is one of the best I've seen! It features a mountain goat on the side of Scotchman Peak, a famous peak nearby, enjoyed by many residents and visitors. Yes, I have hiked it (it is SERIOUS!) and yes you can usually see mountain goats when you go! Classy move by Ali Baranski and the Festival team, they are sharing profits from the auction of the original artwork with Friends of Scotchman Peaks Wilderness, which works to protect this beautiful wilderness, headed up by my friend Philip Hough. Yay for our wonderful music festival, support of the arts AND support of our extraordinary wilderness! You can get your own poster at the festival office, more info here: https://lnkd.in/gX3r9bUh #lovewhereyoulive #supportthearts #sustainability #conservation

Reflecting on App Promotion Summit NYC 📸🗽🥂 A big thanks to everyone who joined us and learned about Always-On Incremental Measurement (AIM) and Search Ads Maven. 👋 See you next year! #APSNYC #APS24 #mobilemarketing #adtech

Unlock tailored marketing solutions with Kochava at #ChinaJoy! 🎮 📊 Don't miss your chance—secure your meeting by visiting https://lnkd.in/gps9X4XT today! #gaming #mobilemarketing #mobilegames

🌅 Napa Valley awaits! Join us at the MMA CMO & CEO Summit from July 21-23. We're looking forward to top-tier discussions, beautiful scenery, and a glass (or two) of Napa’s finest 🍷 #networking #mobilemarketing #digitaladvertising

💥🥊 The battle for advertising dollars is more competitive than ever! Many premium publishers and platforms with owned & operated inventory are vying to attract more performance marketers—and their budgets. Brand advertising is still alive and well; however, media buyers are increasingly steering more budget toward the channels and partners with which they can prove outcomes and return on investment (#ROI). The difference maker? Outcomes measurement. Learn more in our latest blog ➡️ smart.link/pn98i097kkyth #digitaladvertising #mobilemarketing #outcomesmeasurement

We’re setting the record straight on OTT & CTV 💥🥊 While closely related, they’re not the same and can’t be used interchangeably. Let’s break it down: 🔌 Over the top (#OTT) designates streaming media services that deliver content directly to viewers over the internet, bypassing traditional cable or satellite TV providers. 📺 Connected TV (#CTV) refers to a TV or TV device that is connected to the internet, allowing users to stream content from online services and apps directly to their screen. #digitaladvertising #marketingstrategy #programmatic

We’re setting the record straight on OTT & CTV 💥🥊 While closely related, they’re not the same and can’t be used interchangeably. Let’s break it down: 🔌 Over the top (#OTT) designates streaming media services that deliver content directly to viewers over the internet, bypassing traditional cable or satellite TV providers. 📺 Connected TV (#CTV) refers to a TV or TV device that is connected to the internet, allowing users to stream content from online services and apps directly to their screen. Learn more about OTT & CTV with our latest guide: smart.link/kexwof39btnuo #digitaladvertising #marketingstrategy #programmatic

🍇 We’re heading to the heart of wine country for the MMA #CMO & #CEO Summit! Join us in Napa from July 21-23 for insightful discussions, stunning views, and, of course, a glass (or two) of Napa’s finest. 🍷 #networking #digitalmarketing #digitaladvertising

Is your ad budget maximizing its potential on Apple Search Ads? Let’s find out together. 👀 A prominent game company examined results for 13-day periods before and after implementing Search Ads Maven #automation. Here's how their Apple Search Ads performance skyrocketed: 79% increase in Day 3 ROAS 50% increase in #revenue from in-app purchases 12% decrease in average CPG, defined as registration events Put us to the test ➡️ smart.link/akscyuzjmnqhw #mobilemarketing #gaming