We’re setting the record straight on OTT & CTV 💥🥊 While closely related, they’re not the same and can’t be used interchangeably. Let’s break it down: 🔌 Over the top (#OTT) designates streaming media services that deliver content directly to viewers over the internet, bypassing traditional cable or satellite TV providers. 📺 Connected TV (#CTV) refers to a TV or TV device that is connected to the internet, allowing users to stream content from online services and apps directly to their screen. Learn more about OTT & CTV with our latest guide: smart.link/kexwof39btnuo #digitaladvertising #marketingstrategy #programmatic
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We’re setting the record straight on OTT & CTV 💥🥊 While closely related, they’re not the same and can’t be used interchangeably. Let’s break it down: 🔌 Over the top (#OTT) designates streaming media services that deliver content directly to viewers over the internet, bypassing traditional cable or satellite TV providers. 📺 Connected TV (#CTV) refers to a TV or TV device that is connected to the internet, allowing users to stream content from online services and apps directly to their screen. #digitaladvertising #marketingstrategy #programmatic
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Engagement data is the missing link to a comprehensive first party data story in streaming TV. Every month our media partners generate millions of 'intent' signals via our interactive CTV ad formats, and every click represents a strong, current signal to grow and validate first party data segments. Time we fill in the missing link together. #CTV #CTVadvertising
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We Samsung Ads APAC just released a report on the Australian streaming landscape looking at the shift in usage and behaviour across Streaming Video on Demand (SVOD), Broadcast Video on Demand (BVOD), Advertiser based Video on Demand (AVOD) and FAST (Free Ad supported TV)…(wow does media love an acronym or four!). There is some interesting changes in how we are consuming content with belt tightening and a plethora of choice, worth checking out if you work in the space, or love TV. You can download the report here https://lnkd.in/gKaEdwiX #tv #streamingmedia
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Explore the unique advantages of Connected TV (CTV) and Over-the-Top (OTT) streaming. Discover how CTV offers a premium viewing experience, seamlessly integrating with traditional TV, while OTT delivers flexibility, customization, and a vast content library. Find the perfect balance between quality and convenience with CTV and OTT. #StrmeCast #ConnectedTV #ConnectedTVBenefits #OTTBenefits #OTT #OTTAdvantages #CTVBenefits #Streaming #Livestreaming #OTTSolutions
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📺🚀 From devices to user interface, explore the world of Google TV and gain insights into how it sets itself apart from Android TV and Roku TV. Your go-to guide for an enhanced streaming experience - https://lnkd.in/gMinCW3J #GoogleTV #AndroidTV #RokuTV #TVinterface #smartTVs #streamingguide #TVtechnology #streamingdevices #RokuTVvsGoogleTV
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👂 Have you heard about Android TV Operator Tier? https://bit.ly/3W7fXYA 🛀 This framework from Google empowers OTT operators to deliver highly customized user experience that seamlessly integrates with popular streaming services using Android TV. This blog post explores the key benefits of the Android TV Operator Tier, including: 🔹 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Create a user interface that reflects your brand and caters to your specific audience. 🔹 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Integrate your platform with popular streaming services, offering users a comprehensive entertainment hub. 🔹 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Leverage the robust Android TV framework to streamline development and reduce time-to-market. 💡 If you're a TV operator looking to elevate your offerings, the Android TV Operator Tier is a powerful solution that should be on your radar. #UniqCast #video #streaming #ott #blog #android #technology
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Samsung Tizen TV vs Roku TV: Unlocking the potential of smart TV development. Dive into our comparative overview to make an informed choice for your streaming business. 👉 https://lnkd.in/gQJNvnjC #SamsungTizenTV #RokuTV #SmartTVDevelopment #Guide #ott #streamingplatform #Muvi #saasblog #Streaming #ottindustry
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As 58% of US adults embrace connected TV (CTV) streaming, advertising strategies evolve. By 2024, CTV ad spend is expect to increase by 22.4%, surpassing $30B. Retail media's role is expanding dramatically, promising to reshape engagement. A critical pivot for marketers aiming to capitalize on this digital shift. https://bit.ly/3QfK24M #DigitalMarketing #CTVAdvertising #MediaTrends
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📊 Dive into the top 6 Connected TV trends of 2024! 📺 With CTV viewing soaring by 140% over the last five years, staying ahead is crucial. Discover key insights on ad-supported streaming, FAST vs. subscriptions, churn vs. bundles, and content discovery. Our infographic breaks it all down for you. Stay informed and ahead of the curve—check it out and connect with us for more details! #CTVTrends #DirayMedia #AdTech #ConnectedTV
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Dive into the World of Streaming TV! Curious about streaming services, OTT, and CTV? Our beginner's guide is here to demystify these terms and shed light on how they impact your viewing experience. Discover the fascinating world of streaming TV and stay ahead in the digital age. Read now: https://lnkd.in/guSKMqS7 #StreamingTV #OTT #CTV #DigitalAge #FocalPointMarketingUSA
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