Kochava’s Post

We’re setting the record straight on OTT & CTV 💥🥊 While closely related, they’re not the same and can’t be used interchangeably. Let’s break it down: 🔌 Over the top (#OTT) designates streaming media services that deliver content directly to viewers over the internet, bypassing traditional cable or satellite TV providers. 📺 Connected TV (#CTV) refers to a TV or TV device that is connected to the internet, allowing users to stream content from online services and apps directly to their screen. Learn more about OTT & CTV with our latest guide: smart.link/kexwof39btnuo #digitaladvertising #marketingstrategy #programmatic

We Samsung Ads APAC just released a report on the Australian streaming landscape looking at the shift in usage and behaviour across Streaming Video on Demand (SVOD), Broadcast Video on Demand (BVOD), Advertiser based Video on Demand (AVOD) and FAST (Free Ad supported TV)…(wow does media love an acronym or four!). There is some interesting changes in how we are consuming content with belt tightening and a plethora of choice, worth checking out if you work in the space, or love TV. You can download the report here https://lnkd.in/gKaEdwiX #tv #streamingmedia

Engagement data is the missing link to a comprehensive first party data story in streaming TV. Every month our media partners generate millions of 'intent' signals via our interactive CTV ad formats, and every click represents a strong, current signal to grow and validate first party data segments. Time we fill in the missing link together. #CTV #CTVadvertising

Hands down one of the best webinars to date! Great overview of the streaming landscape and how Simpli.fi’s solutions cut through the complexity, offering a clear path to effective streaming TV media buying solutions! #streamingtv #ott #ctv #programmatic #tvod #svod #avod #fvod #vmvpd

Internet For Healthcare – Internet – Wi-Fi – Streaming TV - Its All About Satellites | TV Systems, Internet, Wi-Fi

📺🚀 From devices to user interface, explore the world of Google TV and gain insights into how it sets itself apart from Android TV and Roku TV. Your go-to guide for an enhanced streaming experience - https://lnkd.in/gMinCW3J #GoogleTV #AndroidTV #RokuTV #TVinterface #smartTVs #streamingguide #TVtechnology #streamingdevices #RokuTVvsGoogleTV

Samsung Tizen TV vs Roku TV: Unlocking the potential of smart TV development. Dive into our comparative overview to make an informed choice for your streaming business. 👉 https://lnkd.in/gQJNvnjC #SamsungTizenTV #RokuTV #SmartTVDevelopment #Guide #ott #streamingplatform #Muvi #saasblog #Streaming #ottindustry

Internet For Healthcare – Internet – Wi-Fi – Streaming TV - Its All About Satellites | TV Systems, Internet, Wi-Fi

TV is evolving! 📺 The shift from linear to Connected TV (CTV) is creating a demand for more cohesive and affordable digital experiences. Expect to see digital bundles that mirror traditional TV offerings, as streaming services and aggregators adapt to this changing viewer landscape. How will this shift influence your media consumption? #CTV #DigitalMediaTransformation #socialmedia #socialmediaagency #marketing

Like flying cars and jet packs, Connected TV is the future. Streaming services are taking off, while broadcast is choking on their fumes. YPM keeps your sights fixed firmly ahead, ready for when TV ads are smart enough to talk to customers on the ground or out in space. #digitalmarketing #marketingtrends #digitaltrends