Search Ads Maven

Is buying brand owned terms necessary on Apple Search Ads? 🤔 See what our GM, Hamilton Radcliffe, has to say... #brandstrategy #mobilemarketing #optimization 

Property Finder 🤝 Kochava’s reliable measurement (the perfect partnership) Find out how Property Finder leveraged Kochava to measure and authenticate 1.3M+ app installs and 170M+ in-app events in just 90 days ➡️ smart.link/l8qvx44ztqzdc #data #mobilemarketing #martech #marketingstrategy

If you had an extra hour every day, how would you spend it? 🤔💭Automating bid adjustments, keyword testing, and optimization to post-install goals saved this team HOURS each week. Give your team the gift of time ➡️ smart.link/akscyuzjmnqhw #brandstrategy #mobilemarketing #optimization

Is your ad budget maximizing its potential on Apple Search Ads? Let’s find out together. 👀 A prominent game company examined results for 13-day periods before and after implementing Search Ads Maven #automation. Here's how their Apple Search Ads performance skyrocketed: 79% increase in Day 3 ROAS 50% increase in #revenue from in-app purchases 12% decrease in average CPG, defined as registration events Put us to the test ➡️ smart.link/akscyuzjmnqhw #mobilemarketing #gaming

Are you unsure how to leverage Apple Search Ads? At App Promotion Summit London, Hamilton Radcliffe, General Manager of Search Ads Maven by Kochava, led a workshop session discussing common challenges and ways to succeed on #ASA. He explored three key scenarios from his client work: 1️⃣ Automating “Other” Ad Placements 2️⃣ Quickly Pausing Underperforming Keywords 3️⃣ Manual Daily Budget Adjusting Dive into our latest blog for the session links and more insights! ➡️ smart.link/udgxunlo4j07p #ios #mobilemarketing #marketingstrategy

iOS 18, Apple Intelligence & AdAttributionKit. Oh My! 📱🤖📊 We're back with the second edition of +Kochava, covering exclusive insights from Apple’s Worldwide Developers Conference 2024. Dive into the details below ⬇️ #WWDC #Apple #AI #Automation #iOS #DigitalMarketing

IDT Corporation slashed Apple Search Ads CPA by 60% through advanced automation! 🤖📊 Using the Search Ads Maven platform, they automated competitive conquesting campaigns, resulting in a 60% decrease in cost-per-acquisition and a 65% drop in cost-per-goal for first-time transfers. This efficiency also led to a remarkable 59% reduction in overall ad spend! 🚀 Read the full case study here: smart.link/k7j8spnw0z1om #CaseStudy #MobileMarketing #digitaladvertising #applesearchads #marketingstrategy

Discover how an international #gaming brand boosted their #ROAS by 125% in two overseas regions using Search Ads Maven solutions! 📈🌍 Read the full case study ➡️ smart.link/akscyuzjmnqhw #mobilemarketing #mobilegames #casestudy

One of the age-old battles for UA marketers: Organic vs Paid and defending Brand. This problem is amplified on paid search channels, especially on iOS, where every UA journey ends in one place: the Apple App Store. Many teams find their best performance when spending on brand. Users do not distinguish between a paid promotion and just clicking on the first link of the app they are looking for. What does this mean? Teams can be chasing false performance by overspending on brand. By overbidding on your brand, you are essentially paying for your own organic installs or, potentially worse, false attribution hiding earlier touchpoints that were more meaningful. But it is the last stop before any new potential customer, so what is it worth securing their install? There is no right answer. What's your take on bidding on your brand on ASA? #ASA #iOS #Mobile #UA #PaidSearch #BrandSpend #Automation #AI Kochava & Search Ads Maven

See how this #gaming company efficiently scaled its campaigns with a 50% boost in in-app purchase #revenue and a 12% decrease in average CPG. That’s the power of #automation 🦾🤖 Learn more: smart.link/akscyuzjmnqhw