Singular

14 months $3 billion in revenue !!!! hat tip: Eric Seufert

Google's third-party cookie reversal ... is GAID next? "My first thought on seeing Google’s retraction of the third party cookie’s execution was: they’ll ATT the GAID." Cookies are 30 years old. The GAID is about a decade old. Same with the IDFA. Fun fact: they all might have similar fates: slated for destruction, saved at the last moment, but ultimately less relevant for tracking and attribution. If Google reversing the third-party cookie ban means the GAID will survive as well, the big question is: does that even matter? Because IDFA is still available, but it doesn't really matter that much. It's likely the GAID could suffer the same fate. More: https://lnkd.in/gRQxw9At

The first game in the Idle Tycoon series was built in just 8 weeks. But the founders had a secret weapon. For the previous 6 months, they had downloaded and played EVERY SINGLE GAME in the top 200 highest-grossing. Every. Single. Game. Why? You learn a lot. “After you play 20 or 30 of them, it starts to be really tough because, of course, it’s usually the same core loop, same game, same monetization, and so on,” co-founder and CEO Daniel Stammler recently told us. “But you really, really learn a lot about the mobile gaming industry, learn what works, what doesn’t work.” What is your secret weapon?

Is it too late to 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐣𝐚𝐜𝐤𝐩𝐨𝐭 in mobile? Absolutely not! Here's a great perspective from a co-founder and CEO with a 𝟗-𝐟𝐢𝐠𝐮𝐫𝐞 𝐞𝐱𝐢𝐭. He started in 2016 and everyone was saying the same thing ... it's too late ... Clash of Clans will crush you ... Actually it wasn't. And just maybe, it 𝐬𝐭𝐢𝐥𝐥 𝐢𝐬𝐧'𝐭 𝐭𝐨𝐨 𝐥𝐚𝐭𝐞 𝐧𝐨𝐰. Check out what Daniel Stammler, co-founder of Kolibri Games (think Idle Tycoon) just told us on Growth Masterminds ...

Welcome Domino's! Since Domino's started using Singular, they've: - dropped spend on affiliates due to fraud disovery - boosted overall performance marketing spend 2-3X - shifted budget to iOS thanks to excellent SKAN performance We are super-pumped to have Domino's India as a customer. (Almost as much as we like having Domino's pizza on a movie night!)

YES. Now you can literally try Privacy Sandbox in a simulator to see what kind of data it will provide. Here's CTO Eran with Growth Masterminds host John walking through Singular's new Privacy Sandbox Simulator. The first thing you become aware of when you check out Privacy Sandbox is that it is amazingly customizable. But that POWER comes with a massive COST. You can ... 1️⃣ Track a large number of events (and get limited fidelity) OR ... you can 2️⃣ Get extremely precise data (about a limited number of events) The more events you want to track, the more noise Privacy Sandbox will add to your data. At low volumes, that noise will obliterate the signal: meaning you get little useful information out of Privacy Sandbox. You can think of Privacy Sandbox’s noise as similar to SKAdNetwork’s privacy thresholds and AdAttributionKit’s crowd anonymity. So here's what the Simulator does ... Let you play with different SCALE, different EVENTS and REVENUE, and different data BREAKDOWNS you want to analyze. And then it tells you what you'll get from Privacy Sandbox.

Coming to Shanghai for ChinaJoy? Stop by our cocktail party to chill, relax, mingle, and see the night sights! - 200+ industry leaders - gorgeous view of the Shanghai night skyline from 30 stories up - jazz, cocktails, and (of course) joy Super pumped to join TopOn and Yandex in sponsoring this jazz party for the mobile industry.

Everyone wants to grow. No-one has a magic formula to make it happen. But here's what growth experts recommended on our recent Zero to Hero webinar: 1️⃣ Hannah Parvaz says start with deep customer research. Know your users, know what they need, know why they use your product. Use this knowledge to inform your entire growth strategy. 2️⃣ Sara El Bachri says don't be in a rush to scale. Focus on understanding CPIs vs LTVs as quickly as possible. Good creative requires a good creative process, and don't neglect ASO. 3️⃣ Beth Berger says test and diversify your creative, because it's your strongest lever for growth. Seek growth opportunities outside the walled gardens, and align your marketing goals to business outcomes. 4️⃣ Guy Galin says align with all stakeholders on KPIs that matter. When starting with a limited budget, limit your advertising partners. And, once you have a solid number of app users, engagement and retention are critical. 5️⃣ Egor Ershov says listen to the market and your users for feedback. Understand your weaknesses as well as your strengths. And collect data strategically around clear campaign objectives. 6️⃣ Mike Gadd says test like crazy, but make sure you can accurately track all your KPIs from day 1. And, have an iOS strategy that you know will work even at low scale. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ What's your top tip for growth?

Think ... user acquisition via ChatGPT? Is it possible AI will soon be more important than search (or social) for app discovery? Will we have AIO (AI Optimization) experts alongside ASO consultants? Sounds crazy? Maybe. But it might not be totally insane: Consider: 53% of teens now use ChatGPT instead of Google for searches, according to a recent Common Sense Media poll.

Do you need a Google-specific creative strategy? Ex-Googler Ashley Black says YES. Google inventory isn't like every other ad network. YouTube in particular has pre-roll slots and other ad placements that just work differently, so your ad units from Meta or other ad networks doesn't always work. The biggest mistake growth marketers make? "What they would do, in effect, is test on other platforms and then see what creatives were winning out on those and then just apply them over to Google. It's not the same ... by and large, people were testing primarily on Meta, then bringing all those creatives over and just assuming that they would perform the same with Google." From the latest Growth Masterminds podcast!