The creator career path is still pretty new and fairly uncharted. But this year has shown how it is maturing, with veteran creators like Matthew Patrick and Tom Scott stepping away from regularly making videos, even retiring in Patrick’s case. “I think it’s exciting that we are at a point now where creators can have succeeded enough where they are able to retire if they want to, or are able to take a step back, make less content. For a long time and for a lot of creators, you kind of have to be on that treadmill forever in order to pay the rent next month,” said Hank Green, a veteran creator in his own right and co-founder of the annual creator confab VidCon.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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News U.K. just closed applications for its head of consent role. If you missed out, no need to worry — chances are, similar opportunities will come up again in the future. After all, consent is no longer just a box to tick for ad dollars. Data privacy laws and platform responses on both sides of the Atlantic have made sure of that. Hiring a head of consent at News U.K. is just the latest move in a series of responses to this shift.
Privacy's impact on publishers: Assessing the head of consent role
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Fortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone. Brands’ presence is rising inside video games, but actually getting users to spend time inside in-game branded experiences remains a consistent challenge. Simply building a branded world and letting it molder on the platform is not a successful strategy, and some creators have complained that Fortnite’s built-in discovery tool is ineffective at bringing new traffic to user-created maps. #gaming #fortnite #roblox In this piece by Alexander Lee, we speak to Rachel Rakowski 🔜 Develop Brighton of We Are Social, Tom Morris of GWI, Jan-Hendrik Heuschkel of Unlocked, and Gareth Leeding of Livewire.
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
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Join us for the Digiday Publishing Summit, taking place September 23-25 in Miami, as we bring together an influential group of media executives for a deep dive into the industry’s most critical topics including leveraging AI, unlocking the power of your first-party data and more. Secure your pass by July 15 for the best rate, this event will sell out: https://buff.ly/3S1ZvXb
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The last chance to enter the 2024 Digiday Technology Awards is next Friday, July 12. Showcase your work in front of judges from Google, Meta, Amazon and more. Enter here: https://buff.ly/49FgRzm
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Agency group Common Interest aims to fill a gap in #marketing where cultural authenticity trumps appropriation. If that sounds surprising in an industry that touts cultural reflection, remember that hits like the marketing for the Barbie movie are rare exceptions. Indeed, marketing often flirts with culture but rarely delivers. Harsh? Maybe, but for every Barbie, there are countless flops that miss the cultural zeitgeist entirely. Bud Light, PepsiCo, Balenciaga, Burger King, Peloton — even these revered brands with savvy marketers have had their share of tone-deaf attempts to reflect culture in recent years. Suddenly, Common Interest’s pitch starts to make perfect sense.
Agency group Common Interest is on an acquisition drive
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Poor #hiring practices are starting to bubble up for employers, and not in a good way. A growing number of people are airing their grievances about badly conducted hiring experiences, which are a turn-off to other candidates, according to data from platforms like Glassdoor. On Glassdoor and Indeed, job seekers who had poor hiring experiences are dropping “Yelp-like feedback,” about certain companies, giving written reviews and numbered ratings that can be hard to turn around, said Neil Costa, founder and CEO of HireClix, a recruitment marketing services company. Story by Hailey Mensik
Bad hiring practices are harming employer brands, shrinking talent pools
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According to a new marketing ROI benchmark report based on more than $2 billion in marketing investment, marketers' spending has been flat since 2021 — despite rising costs and reduced media effectiveness. Even with those challenges, ROI has held steady for marketers. Sponsored by Mutinex.
Report: Marketers are maximizing budgets as spending stays flat
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In the seemingly never-ending saga around #cookies' official sunsetting from digital advertising, more companies are entering the fray in an effort to secure a foothold among those looking for cookie replacements. One identity resolution company recently generated some positive results with a media agency. #IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education client. In this piece by Michael Burgi, we speak to Fabrice Beer-Gabel, Shukmei Wong, and Marilois Snowman of Mediastruction.
IntentIQ's post-cookie alternative ID test shows promise
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We’re 20 months into the #AI marketing revolution, and CMOs are more focused on scale and efficiency than on creating animated footage from whole cloth. Consider the example of Shapermint, a direct-to-consumer fashion brand that has used generative AI to scale up its influencer program. The company’s in-house team developed an agent (dubbed “Altair,” after the star) that can generate scripts and storyboards for TikTok and Instagram Reels that are then distributed to #influencers. In this piece by Sam Bradley, we speak to Massimiliano Tirocchi, Nicole (Denman) Greene of Gartner, and George Strakhov of DDB.
DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
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