Involved Media

Should we embrace Print Media in an age of sustainability? In a recent Sarah and Dan Nugget chat, they delved into the ever-evolving landscape of publishing in Australia, particularly focusing on print media. The conversation highlighted the diverse opinions among media planners and buyers regarding the relevance of print in today's world. Despite the challenges including industry restructures, ad revenue declines and environmental concerns, print media still holds a unique place for brands. Here are some key takeaways: Environmental Impact: While digital media might seem greener at first glance, it's essential to consider the continuous energy demands and e-waste issues it brings. Sustainable practices in paper sourcing, production, and recycling are crucial to minimising the environmental footprint of print media. Effectiveness of Print: Print media continues to thrive due to its credibility, engagement, targeted reach, and advertising impact. It remains a powerful medium, especially in niches like luxury and travel, where its tangible nature and high-quality presentation can make a significant impact. Coexistence of Media: The future of media lies in the balanced coexistence of print and digital platforms. This approach ensures a comprehensive media landscape that caters to diverse consumer needs and preferences. #PrintMedia

Here is our Head of Digital, Chris Thomas' take on the recent Netflix Upfronts summarised in 3 C’s… CONTENT Expansion into Live Sports: Netflix has secured international live broadcast rights for three years of Christmas NFL games, marking a significant move into live sports streaming and exploring the commercial opportunities of major live sports events. CHOICE In-House Advertising Technology: Netflix is revolutionising its advertising approach by developing in-house ad-serving technology, offering more choice, flexibility, and advanced targeting options for advertisers globally by 2026. COMMERCIAL Strategic Market Expansion: Netflix’s strategy to attract brands to advertise within the streaming service is subtly hinted at, though not explicitly stated. Regardless of the scope of their in-house adserver, Netflix will likely employ a strategy that leverages insights to enhance and grow brand usage. Read more👇 #Netflix #DigitalInnovation #Advertising #StreamingRevolution #Digitalmedia #Mediaagency #Upfronts

Potato, Potaato – Personalisation, Hyper-Personalisation. How much, and when? Saffron Carter is discussing how the key for the Hyper-Personalisation to be effective, is to use it where it counts in the consumer journey. Read it below 👇

Will an increase in both advertising and subscription prices equal more BIG sport on Netflix?      Dan and Sarah recorded their chit chat about this today, have a listen 👇 #mediaadvertising #netflix

As a business with offices in the Eora and Kulin nations it is important we take time to reflect on reconciliation. This continues to be an important ambition of communities, government and business.   Reconciliation is everyone’s business  #nrw2024

It's a good day when our very own Managing Director Sarah Keith is on a panel of experts to talk all things OOH. Happening at the Crown Sydney today at the Outdoor Media Association Conference. #ooh #outofhomeadvertising #panelist #advertising #event #mediaagency

We feel so proud to see one of our own be honoured in such a big way by the Media Federation of Australia. Congratulations Cristina Spizzica! You are truly a Changer and your incredible work brings unparalleled value to our clients. #changer #award #mediaagency #independentagency

Today we celebrate all the women who inspire, lead and empower others. We asked the next generation of women, our Active and Involved Media daughters (12-23 year olds) to share their perspective. We found that progress has been made towards gender equality but there is still much work to be done. We raise awareness and strive for gender equality for now and the future to forge a world where every woman can thrive.    #IWD2024 #InspireInclusion #activelyinvolved

🌟✨ Big shoutout to our amazing client, Thrifty Hertz proud sponsor of the Thrifty Bathurst 500. As the major sponsors of the event, they were not only brand perfect, but elevated the entire experience for everyone involved 😉 . We were there and we had a blast. 🚀 Sophie Carkeek Madeleine Strachan Ben Croston #clientlove #eventsponsorship #mediaagency #branding #events2024

Last week we had our annual away day where the whole team got Actively Involved in plans for the year.   Great to be in one room and talk Client Love with one of our dearest (thank you Chelsea Wymer CPM), review Super Powers with our peers and get inspired around the positive possibilities we can all influence in 2024 (thank you Good Citizens). Now looking forward to making plans a reality while helping brands achieve more with media! #mediaagency #independentagency #businessgrowth #achievemore #2024goals #awayday #GPTW2023 #clientlove