Google Demand Gen advertisers get generative image tools
Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used.
Nicola Agius was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.
Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used.
Nicola Agius | Apr 16, 2024 at 9:00 am ETAI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
Nicola Agius | Apr 12, 2024 at 11:24 am ETCategory Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.
Nicola Agius | Apr 11, 2024 at 11:44 am ETAdvertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
Nicola Agius | Apr 11, 2024 at 10:13 am ETAdvertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Nicola Agius | Apr 10, 2024 at 1:43 pm ETThe changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
Nicola Agius | Apr 10, 2024 at 9:51 am ETNew research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers' websites.
Nicola Agius | Apr 9, 2024 at 4:37 pm ETThe platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Nicola Agius | Apr 9, 2024 at 3:34 pm ETThe groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola.
Nicola Agius | Apr 9, 2024 at 2:24 pm ETResearchers have identified the type of content that generates the most engagement, shares and impressions.
Nicola Agius | Apr 9, 2024 at 11:16 am ETBoth Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Nicola Agius | Apr 8, 2024 at 12:31 pm ETHere's the role Ad Strength should really play when it comes to building your Google Ads campaigns.
Nicola Agius | Apr 5, 2024 at 3:02 pm ETThe search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Nicola Agius | Apr 4, 2024 at 2:14 pm ETWhen Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
Nicola Agius | Apr 4, 2024 at 11:56 am ETA new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Nicola Agius | Apr 4, 2024 at 11:13 am ETThe platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Nicola Agius | Apr 3, 2024 at 1:58 pm ETThe platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.
Nicola Agius | Apr 3, 2024 at 10:34 am ETThe transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
Nicola Agius | Apr 3, 2024 at 7:00 am ETThe platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
Nicola Agius | Apr 2, 2024 at 2:43 pm ETDMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
Nicola Agius | Apr 2, 2024 at 12:44 pm ETInstagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
Nicola Agius | Apr 2, 2024 at 10:26 am ETPreviously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Nicola Agius | Apr 2, 2024 at 7:00 am ETMeta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
Nicola Agius | Apr 1, 2024 at 4:44 pm ETBy opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
Nicola Agius | Apr 1, 2024 at 1:34 pm ETAlthough you may still have access to Google Ad Manager, you may find you can't access the most recent data.
Nicola Agius | Apr 1, 2024 at 11:52 am ETVehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.
Nicola Agius | Apr 1, 2024 at 11:20 am ETThe platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.
Nicola Agius | Mar 29, 2024 at 3:14 pm ETThe advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Nicola Agius | Mar 29, 2024 at 11:34 am ETThe platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Nicola Agius | Mar 28, 2024 at 2:58 pm ETGoogle is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Nicola Agius | Mar 28, 2024 at 12:42 pm ETThe platform is also turning the For You section into a customizable shelf In another effort to boost engagement.
Nicola Agius | Mar 28, 2024 at 11:20 am ETThe retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
Nicola Agius | Mar 27, 2024 at 12:53 pm ETA Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics.
Nicola Agius | Mar 27, 2024 at 12:00 pm ETThe number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.
Nicola Agius | Mar 27, 2024 at 11:30 am ETDynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.
Nicola Agius | Mar 26, 2024 at 3:27 pm ETYouTube Product Lead Todd Beaupre explains how the timing of content publication can affect viewership.
Nicola Agius | Mar 26, 2024 at 12:58 pm ETHiding or removing content can negatively impact your channel's overall rankings.
Nicola Agius | Mar 26, 2024 at 11:31 am ETGoogle plans to roll out the advertising tool to marketers in more countries over the course of the year.
Nicola Agius | Mar 26, 2024 at 10:45 am ETThe platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.
Nicola Agius | Mar 25, 2024 at 12:42 pm ETThe tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA.
Nicola Agius | Mar 25, 2024 at 11:08 am ET