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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
Google streamlines ad creation with Merchant Center-Ads integration
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Reddit launches Lead Generation Ads
Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.
How to START building a modern digital marketing plan
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
Brand Protection: The complete guide
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.
Google’s AI push reshapes ad landscape as privacy concerns linger
Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
How to recover from Google Ads performance drops
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Digital marketing primer: Understanding strategies and measuring success
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
Survey: User satisfaction with Google grows in 2024
Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
Yelp expands ad offerings for national brands and advertisers
Yelp's new features include expanded lead generation tools, enhanced ad formats and more.
Google scraps plans to kill third-party cookies in Chrome
Google won't deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
Take the 2024 MarTech Replacement Survey
What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.
CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Microsoft Advertising introduces Performance Max brand lists
Microsoft's brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Google under investigation in Italy over user consent practices
The investigation into Google's user consent practices for ad profiling could threaten its ability to link user data across its services.
Survey: Search marketers less happy with their jobs vs. last year
Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land's Career and Salary survey finds.
AI and Google advertising: What’s next?
Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.
How AI is shaping the future of ecommerce advertising
Use AI-powered solutions to drive personalization and boost sales and conversions.
Google Merchant Center Next rollout expands
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Survey: Search marketing gender pay gap is widening
Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land's 2024 Salary and Career Survey.
Google tightens AdMob policies, reshaping ad placement rules
Ads will be restricted in private communications and personalized advertising rules will be refined, reshaping user targeting.
The Kanban approach to efficient PPC campaign management
Here’s how Kanban boards can transform your workflow, enhance organization and help you effortlessly track progress.
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple's App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.
Meta expands overlay ads to Instagram Reels
Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.
2024 Salary and Career survey: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land's 2024 Salary and Career survey.
Why advertisers aren’t happy about Google Merchant Center Next
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.
Meta adds custom offers to Instagram ad CTAs
Meta's new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.
Meta unveils Event Coverage stats for advertisers
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.
The B2B releases I wish we’d gotten at Google Marketing Live
What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.
Amazon’s AI shopping assistant Rufus is live for all U.S. customers
Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.
Report: LinkedIn’s AI ad tool to launch globally this fall
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
Amazon expands ad offerings for non-Amazon sellers
Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising