Artificial Intelligence Optimization (AIO)
Search Engine Land is your source for Artificial Intelligence Optimization (AIO) news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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What is generative engine optimization (GEO)?
Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.
OpenAI starts testing SearchGPT prototype, here’s what it looks like
SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.
Data strategies for unlocking customer lifetime value
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Could AI eventually make SEO obsolete?
As long as users need to search for information, search optimization will remain essential. Here's why.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
AI and Google advertising: What’s next?
Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.
3 ways to add a human touch to AI-generated content
Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.
How to start an SEO program from scratch in the AI age
Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.
OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.
How to win with generative engine optimization while keeping SEO top-tier
Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
How will generative AI impact website rankings and traffic?
Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.
How to use the ‘perfect click’ to optimize for AI-assisted search results
Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
4 pillars of an effective enterprise AI strategy
Learn how to build a strong AI roadmap by assessing your organization's AI readiness and focusing on these key elements.
AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Perplexity Pages showing in Google AI Overviews, featured snippets
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Google AI Overviews visibility drops, only shows for 15% of queries
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
6 guiding principles to leverage AI for SEO content production
AI can be a helpful tool for search-driven content production, but without these guiding principles, you might not see results.
Google AI Overviews under fire for giving dangerous and wrong answers
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.
Improving content quality at scale with AI
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.
Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
Artificial Intelligence Optimization (AIO)
6 ways to use generative AI for your marketing
Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.
Artificial Intelligence Optimization (AIO)
Has ChatGPT launched its Search product in stealth?
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
How to build a custom GPT to redefine keyword research
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
The future of SEO in an AI-powered world
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
Perplexity AI: Exploring AI-powered search beyond Google
Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
Search is evolving toward SGE, says Google CEO Sundar Pichai
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
7 steps to scale your content creation process in the world of AI
Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience.
How to use Google Gemini to improve SEO operational efficiency
From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.
Artificial Intelligence Optimization (AIO)
10 ChatGPT prompts for digital marketers
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Artificial Intelligence Optimization (AIO)
Turn data into meaningful customer moments
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.